I know, I'm beating the dead horse here, but... whatever! I've said it before, majority of Tanzanians shop at "dukas" which are everywhere in their neighborhoods, they don't need to go to the malls. Are there few people who go to Mlimani city, sure, but that is a very small percentage of the population.
Jumia closed in Tz because they were trying to sell ice to the Eskimos, if you can't sell your product or service, don't blame the customer. That's marketing 101.
Because they are the one who came up with that shit.
... because Kenyans make a big deal out of it, all these other countries are playing it cool.