Kuna huu uchambuzi kwenye article moja niliikuta juzi kule goal.com nimeupenda sana. Sina uhakika na accuracy ya wealth statistics and the relative position kwenye rich list lakini kuna ukweli flani kuhusu context.
Kwa kipimo chochote, status ya chama letu globally ipo juu - worldwide fame, a sizeable fanbase, etc.
So direction ambayo inatakiwa kwenda ili to live up to this billing must change radically.
I have highlighted in red the key and major talking points.
Read on, but never read alone, you Reds.......
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Our editor Ignat Manjoo acknowledges the outstanding work FSG produced to rebuild Liverpool, but writes that it’s time to step up a level in the transfer market
For the first time in the Reds history, the club is worth £1 billion (£1.16 billion to be precise). That is over 1 and a half billion dollars according to Forbes, thanks to the increased revenue from the stadium expansion. This makes LFC the eighth most valuable club in the world.
Importantly, some of those clubs ahead of them in the list, Manchester City and Chelsea were nowhere near the Reds in the past. Liverpool's learnt all too well that you can’t sit back on past glory.
When FSG took over Liverpool in October 2010, they helped the club avoid possible bankruptcy under previous owners Hicks and Gillett. The Reds should always be grateful for this and how business savvy new principal owner John Henry and his team are for the club. FSG’s done a brilliant job to milk the commercial potential of the club to an extent that all previous owners had failed to match. Manchester United overtook Liverpool from the 1990’s because of how they built their business worldwide. These new American Liverpool owners are catching up gradually and been very wise in how they multiplied the clubs worth.
However, again Liverpool can’t just live in the past. To compete they need to continuously run with their rivals. Now that FSG’s minting the commercial side, this recent news of reaching the billion pound mark, is a clear sign that it is time Liverpool started acting like what they are, one of the richest and most famous clubs in the world.
Despite the club being on the verge of signing Newcastle attacking midfielder Georginio Wijnaldum and confirmed getting defender Ragnar Klavan on Wednesday, one has to admit that these are not the transfers you'd expect from the eighth most valuable club in the world. Just a few days ago Jurgen Klopp stated in an interview that he can’t sign the players the Liverpool fans want. Not long before that, FSG were happy to extend his contract until 2022, because they know the German is used to working on small budgets at Dortmund. Being one of the best manager’s in the world, Liverpool’s fortunate that they bagged a man who’s not just interested in winning trebles, otherwise he would’ve waited for Bayern Munich, Real Madrid or a Chelsea. Klopp is a manager capable of building a team step by step the right way, through good training and to eventually challenge in time. That is the honourable path toward success.
However, it’s also wrong to pretend that you can’t sign top players.
Dahoud's the best player LFC want, but are crying for missing out on 20-year-old's
On analyzing the signing of Klavan, Bundesliga expert Archie Rhind-Tutt stated that he expected the Estonian defender to join a mid-table club in the English Premier League. However one can argue that Liverpool is closer to mid-table now, and have been signing mid-table standard players in recent times. That sounds harsh but it's true. What do LFC deserve? Liverpool’s massive worth was known before FSG bought them. It is due to Liverpool’s worldwide fame and what they’re getting back from key revenue channels such as the massively increased TV EPL deals etc.
Now they need to repay that worldwide support from the fans, with top quality players. Who are top quality players? Not necessarily famous players, because Klopp underlined that he doesn’t want spoilt players to jump on a moving train, he wants quality players to push the train and fit into his vision. The ideal players for his style will not come cheap either.
It’s strange to see Liverpool called the eighth richest team in the world and then miss out on even young players during this European summer. Fans were wondering if they’re big enough to attract a Syrian 20-year-old midfielder Mahmoud Dahoud who’s eligible for Germany but wasn’t even ready for the Euro 2016 squad. Then they’ve been struggling to meet Leicester’s evaluation for 19-year-old Ben Chilwell, a player who has no Premier League experience. These were Klopp’s first choices and he can’t even get them. This makes you wonder how the goalposts are moving. Forget about established players who will make the grade now, such as Manchester United’s new signing Henrikh Mkhitaryan, who Klopp originally signed at Dortmund and was wanted by Liverpool in the past. Not long ago the Reds were complaining that they were only targeting youngsters instead of established players. These senior pros make the difference between finishing runners up and being also-rans on the big stage. The Reds will hope they can continue to compete for the best youngsters.
Serbia’s Under-21 starlet Marko Grujic was signed months ago, before Liverpool failed to qualify for the Uefa Champions League.
No Champions League football can be used as an excuse to target lesser players. A few seasons ago the Reds couldn’t afford to dig deeper, but now the UCL is not the be all and end all. Many Premier League clubs outside the UCL can afford to spend big now. Amongst the elite Bayern Munich, Manchester United and Chelsea have all shown when they failed to qualify for the UCL, that they could still sign top quality players, whether the players are famous or not.
Sadio Mane is Liverpool's biggest signing of the window
These clubs achieve this by selling the vision of their project. Manchester City achieved it by throwing large salaries at players but at this stage LFC don’t need to buy a whole squad. They only need about two world class starters. For sure, Brendan Rodgers didn’t have the reputation to attract such players in the past, but Klopp certainly has.
Forget about Mario Gotze who's returning to Dortmund. There are some players of course who only want UCL, or their wives want to live in the big city with bright lights or whatever else (Alexis Sanchez). Then what makes the difference?
The real reason the Reds are not getting these players is that they’re not setting up their tent to offer the big contracts, while the likes of Manchester United, City and Chelsea can. Arsenal’s joined that group recently even though Arsene Wenger is known for his tight wallet, and FSG are known admirers of AFC’s accountancy plan. This is the plan that saw Arsenal win nothing in a decade, and Liverpool have won nothing in a decade already, with the exception of that little tournament, the League Cup. It’s about wages, because even if a top player is available for free or a reduced signing on fee near the end of his contract, Liverpool won’t even try to negotiate. This creates a trend, until something has to change. What are Reds waiting for now?
With the latest numbers Arsenal, Chelsea and Man City are not far ahead of Liverpool’s worth, particularly the Stamford Bridge club. One can say it’s not just about club value, but how deep are the owners pockets? You can point a finger at Roman Abramovich’s fortune, but unlike Hicks and Gillett, FSG are not struggling. They also own the Boston Red Sox who are actually worth more than Liverpool, a baseball team that’s valued at £1.72billion.
So why can’t FSG flex their muscles by digging deeper into their fortunes?
Some of you will point to the purchase of Sadio Mane that Liverpool is spending, but with the TV income coming in, even the likes of Crystal Palace offered as much for Michy Batshuayi and are offering nearly the same (with add-ons) for Christian Benteke. With all these takings potentially coming in, the sales of Joe Allen and Jordon Ibe will equal that purchase of Wijnaldum. Then the sale of Benteke could come close to the purchase of Mane.
Liverpool can break even this summer and save on wages by reducing the squad numbers. With no European football, there was a great chance for them to lay an assault on the title race. When you have even one top quality player like Luis Suarez, the Reds have shown it is possible.
For the season ahead, Liverpool’s hoping that Klopp can do a Claudio Ranieri and win against the odds by focusing on the team ethic. Yes, Leicester’s shown it’s possible… but if Klopp wanted to create miracles he should’ve joined Southampton or West Ham. The Reds don’t have as much money as their biggest rivals in England, but if they invest in the right place, on players, then they can compete. As City and Chelsea have shown, investing in the team and winning trophies is another way to increase the value of the club. Otherwise LFC"s in danger of losing their attraction to the next generation of top players.
Money from Torres paid for Suarez and Carroll. That's the only 'risk' FSG took
Early in their tenure, FSG was angry about wasting money on Andy Carroll, sacked director Damien Comolli and then went onto stress that they won’t be taking such risks anymore. Even in Carroll’s case, FSG paid for him and Luis Suarez with the sales income from Fernando Torres. They made a massive profit on Suarez three years later. As is normal in football, you win some, you lose some.
FSG needs to learn that he who risks – wins. Instead they’ve only been prepared to make investments on young players (who have a bigger resale value in future) or risks on lower end discards such as Mario Balotelli (as per Moneyball) who’s value was hoped to rise under extraordinary circumstances. You see, they thought Super Mario was normally worth three times more if it wasn’t for his antics. So, out went the question of whether he fits into the football playing style of the team, and in came the economic projection.
FSG needs to learn that these two objectives don’t go together.
Who do the fans want? Unlike Manchester City or United, they are not talking about buying your highly expensive Gareth Bale's and Paul Pogba's. Not even buying back Suarez with part of the money cashed in for him. Reds fans realistically want to compete for players that teams like Dortmund, Atletico Madrid or Roma are going for. This is a realistic target until the owners save more with the increased stadium revenue. At the moment their net spending is like a mid-table EPL club. Can FSG afford to take risks to compete with the likes of Atletico and BVB? Yes, if you look at the numbers, the Reds worth saw a massive 50% increase over the last year, even though on the field they slid to eighth in the Premier League. This is the right time to reflect that 50% increase in the transfer market, no?
Despite my criticism, the headline news of the increased value is always an optimistic, encouraging one. The worst case scenario is that FSG will wait a season or two longer to collect more money before making a statement in the transfer market. Can they afford to lose that ground? The Reds are notorious for losing their ground by waiting for one reason or another. While they've waited, they've watched their close neighbours and even the likes of Tottenham rise above them.