Simba SC has a new main sponsorship deal with the international gaming company Betway, which was announced in July 2025. The three-year agreement is worth a record 20 billion Tanzanian Shillings (TSh) or approximately $7.9 million. This lucrative partnership follows Simba SC's recent split with its previous main sponsor, M-Bet.
Key details of the Betway sponsorship:
- Term: The deal is for three years.
- Value: The total value of the sponsorship is TSh 20 billion over the three years.
- Significance: This partnership is considered a landmark commercial breakthrough for Simba SC and Tanzanian football, aiming to significantly boost the club's financial standing and ambition to become a top club in Africa.
Versus
The Football Kenya Federation (FKF) recently secured a significant 10-year sponsorship deal with the gaming firm SportPesa, which will be the title sponsor of the Kenyan Premier League. Valued at Ksh1.12 billion (approximately $8.7 million USD), this partnership is the largest in Kenyan football history and aims to provide long-term financial stability and growth for the league. The deal commenced with an initial Ksh85 million for the upcoming season.
Key Details of the SportPesa Deal:
Duration: 10 years.
Sponsor: SportPesa, a gaming firm.
Beneficiary: The Kenyan Premier League.
Value: Ksh1.12 billion (approximately $8.7 million USD).
Start: The deal includes an initial Ksh85 million for the first season.
Impact and Significance:
Historic Deal: This is the biggest sponsorship deal in the history of Kenyan football.
Financial Stability: The partnership is expected to bring long-term financial stability to the league and provide a significant boost in revenue for FKF.
Growth for the League: The increased funding is intended to drive commercial growth for the Kenyan Premier League and help improve its overall visibility and financial standing.