NairobiWalker
JF-Expert Member
- Oct 31, 2012
- 16,395
- 17,975
At first glance, it looks like a bald eagle or african fish eagle.
Battle: Dar es Salaam vs Nairobi
Battle: Dar es Salaam vs Nairobi
At first glance, it looks like a bald eagle or african fish eagle.
kennedy0000
JF-Expert Member
- Apr 14, 2012
- 4,638
- 4,277
"Film studio" when anyone will soon make movies with an AI prompt 😂 😂
Form 4 leaver economics.
There's a 0.5% chance this will ever be built.
Plus no one outside TZ is interested in your bongowood films. Kwanza mjifunze kingereza.
President of China
JF-Expert Member
- Dec 6, 2018
- 31,767
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Countries Watching Bongo Movies
| # | Country | Primary Audience Type | Estimated Viewers |
|---|---|---|---|
| 1 | Tanzania | Domestic audience (TV + Mobile + Cinema) | 18 – 22 million |
| 2 | Kenya | Swahili speakers & youth | 3 – 4 million |
| 3 | Uganda | Urban youth & TV audience | 1.2 – 2 million |
| 4 | Rwanda | Youth, subtitles & Swahili learners | 400,000 – 700,000 |
| 5 | Burundi | Swahili & Kirundi speakers | 300,000 – 600,000 |
| 6 | Democratic Republic of the Congo | Eastern DRC Swahili belt | 1 – 1.5 million |
| 7 | South Africa | Tanzanian & East African diaspora | 250,000 – 400,000 |
| 8 | United States | Diaspora + YouTube viewers | 300,000 – 500,000 |
| 9 | United Kingdom | Diaspora + students | 200,000 – 350,000 |
| 10 | Canada | Diaspora & online viewers | 80,000 – 150,000 |
| 11 | Germany | Diaspora + cultural audiences | 70,000 – 120,000 |
| 12 | United Arab Emirates | Migrant workers | 100,000 – 200,000 |
President of China
JF-Expert Member
- Dec 6, 2018
- 31,767
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Comparison: Kenya vs Tanzania Movies by Viewership
| Metric | 🇹🇿 Tanzanian (Bongo) Movies | 🇰🇪 Kenyan Movies |
|---|---|---|
| Top single YouTube views (full movie) | Ni Noma (1M+ views in <1 week on YouTube upload) | Leila (730K views on one upload) |
| Typical high YouTube view range (popular uploads) | 500K – 9M+ views per title | ~100K – 700K per title |
Geza Ulole
Platinum Member
- Oct 31, 2009
- 72,894
- 103,758
View: https://www.facebook.com/watch/?v=885629630883623&__cft__%5B0%5D=AZZpUSmkFCl-E0tL3iR7QH_9AiD_v_Prrr75FloTgQJWYUSn8wnQuOON_wsFIcV84M_fPSuGjj2Qt_0XLuzTcZqyOYwVnjPD3F1I2kD5D6LpbGDRArMwoyVVCTIZwM1cC_HNtEQ2GTG_JLnGAvVTYHM4DakYP40dmZgra71LHsTBbtK7IdFaNHsvPaJSbpcH1Lw9xti44vcOzAn5cK-ukqqU&__tn__=%2CO%2CP-R
View: https://youtu.be/nAZBW2-Xj_g?si=NmwkTRRoIWEwug8B
mwaiofhawaii
JF-Expert Member
- Dec 24, 2022
- 4,812
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mwaiofhawaii
JF-Expert Member
- Dec 24, 2022
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Are you posting like it’s a bad thing ?… this super exciting news. Kenya needs more Japanese investments . Watch the domino effect of this deal.. Personally I often drink Asahi beer 🍺.. very popular in Hawaii.Diageo enters into agreement to sell its shareholding in East African Breweries plc (“EABL”) to Asahi Group Holdings, Ltd (“Asahi”)
17 Dec 2025|AfricaAcquisitions and Disposals
Today, Diageo announces that it has entered into an agreement to sell its 100% shareholding in Diageo Kenya Limited, which holds 65.00% of the shares in EABL to Asahi, including its shareholding in the Kenyan spirits business, UDVK. Asahi is a Japanese listed global beverage leader offering a diverse portfolio of brands centred on beer, alcohol and non-alcoholic beverages, as well as food. Included in this transaction is Diageo’s 53.68% directly owned shareholding in UDVK, a Kenya based spirits producer and importer. EABL, which owns the other 46.32%, has management control and fully consolidates UDVK.
- Announcement today of agreement by Diageo to sell to Asahi its 65% shareholding in EABL, and its shareholding in the Kenyan spirits business, UDVK.
- Disposals consistent with Diageo’s strategy of appropriate and selective disposals of non-core assets, strengthening the balance sheet and supporting our previously shared commitment to de-lever.
- Estimated net proceeds after tax and transaction costs of $2.3bn, equating to a multiple of 17x adjusted EBITDA, resulting in an implied enterprise value for 100% of EABL of $4.8bn.
- Transaction will de-lever Diageo’s balance sheet by c.0.25x.
- Diageo has committed to enter into long-term licensing agreements with EABL to secure the continued production and distribution of Guinness, local spirits and ready-to-drink brands, as well as the distribution of Diageo international spirits.
- The acquisition of EABL represents the first time a major Japanese brewing business has made an investment of this size in an African alcohol beverage business. Asahi is a strong, responsible and experienced steward for the next phase of growth for EABL.
- Subject to regulatory approvals, completion is expected in the second half of calendar year 2026.
EABL is the largest beer business in East Africa with a heritage that dates back over a century and has delivered a strong growth track record in Kenya, Uganda and Tanzania. Asahi intends to preserve beloved local brands while introducing globally recognised names from its portfolio to consumers in East Africa. EABL benefits from state-of-the-art production facilities, a seasoned Board and management team with extensive experience, and strong relationships with employees, local partners and customers.
Diageo has committed to enter into long term licensing agreements as well as transitional service agreements with EABL. Locally owned brands will remain owned by EABL (e.g. Tusker, Kenya Cane). There will be refreshed agreements for EABL to produce certain Diageo spirits (e.g. Smirnoff, Captain Morgan) and ready-to-drink brands (e.g. Smirnoff Ice, Orijin), as well as the iconic Guinness brand under licence and the import and distribution of Diageo international premium spirits.
Nik Jhangiani Interim Chief Executive Officer of Diageo said: “We are incredibly proud of the achievements of EABL and our colleagues across Kenya, Uganda and Tanzania. EABL and Diageo have built the largest beer business in East Africa, a testament to driven people with a passion for the consumers and communities they serve. We are excited to partner with Asahi through the licensing of Diageo brands in the region going forward.
This transaction delivers both significant value for Diageo shareholders and accelerates our commitment to strengthen our balance sheet. We remain committed to returning the Group to well within our target leverage ratio range of 2.5 - 3.0x through disposals of non-strategic, non-core assets, alongside delivering positive operating leverage, and tighter capital discipline. This disposal, alongside the recent announcement by USL1 to conduct a strategic review of its ownership of RCB2, represent material steps in delivering on this commitment.”
1USL – United Spirits Limited, India. 2RCB – Royal Challengers Bengaluru cricket team
Atsushi Katsuki, President and Group Chief Executive Officer, Director and Representative Executive Officer of Asahi added: “This business is a high-quality, leading company in Kenya, Uganda, and Tanzania, with an unrivalled brand portfolio and marketing capabilities, state-of-the-art production facilities and strong market shares. Together with its excellent management team and employees, we will pursue sustainable growth and medium- to long-term enhancement of corporate value, while contributing to the development of the local economies.”
Financials3
In the fiscal year ended 30 June 2025, EABL reported net sales of $996m, $258m EBITDA and net income of $94m, with net debt at $229m.
Listings
Asahi expects EABL to remain listed on the Kenya, Uganda and Tanzania stock exchanges post completion.
3Foreign exchange rates for KES:USD used to translate net sales, EBITDA, net income at fiscal 25 cumulative weighted average rate 129.28. Net debt at spot rate 30 June 2025 129.23
For further information, please contact:
Investor relations:
Sonya Ghobrial
Andy Ryan
Grace Murphy
+44 (0) 7392 784 784
+44 (0) 7803 854 842
+44 (0) 7514 726 167
Media relations:
Rebecca Perry
Clare Cavana
Isabel Batchelor+44 (0) 7590 809 101
+44 (0) 7751 742 072
+44 (0) 7731 988 857
The person responsible for arranging this announcement on behalf of Diageo is Randall Ingber, General Counsel and Company Secretary.
Note to Editors
About Diageo
Diageo is a global leader in beverage alcohol with an outstanding collection of brands across spirits and beer categories. These brands include Johnnie Walker, Crown Royal, J&B and Buchanan's whiskies, Smirnoff and Ketel One vodkas, Captain Morgan, Baileys, Don Julio, Tanqueray and Guinness.
Diageo is a global company, and our products are sold in nearly 180 countries around the world. The company is listed on both the London Stock Exchange (DGE) and the New York Stock Exchange (DEO). For more information about Diageo, our people, our brands, and performance, visit us at www.diageo.com. Visit Diageo's global responsible drinking resource, www.DRINKiQ.com for information, initiatives, and ways to share best practice.
Celebrating life, every day, everywhere.
About Asahi
Asahi is a global leader offering a diverse collection of brands centered on beer, alcohol and non-alcohol beverages, and food. Our mission is to deliver on our great taste promise and bring more fun to life. Established in Japan in 1889, the Group has always been committed to innovation and quality. This dedication has brought together iconic brands and the expertise of renowned breweries from around the world, including those with a rich heritage spanning over centuries. Our approach has culminated in a globally recognized portfolio of brands that includes premium beers such as Asahi Super Dry, Peroni Nastro Azzurro, Kozel, Pilsner Urquell, and Grolsch. “Make the world shine” articulates Asahi Group’s commitment to build connections among people, thereby paving the way for a sustainable future together. Through these connections, we can contribute to a brighter world, both today and in the future. With a global presence primarily in Japan & East Asia, Europe, Asia Pacific, we provide over 10 billion liters of beverages to consumers worldwide and generate revenues of over JPY 2.9 trillion annually (c. USD 19bn). Headquartered in Japan, Asahi Group Holdings is listed on the Tokyo Stock Exchange.
About EABL
EABL is a regional leader in beverage alcohol with an exceptional collection of brands across beer and spirits. Although the business is concentrated on three core markets of Kenya, Uganda and Tanzania, its products are sold in more than 10 countries across Africa and beyond. The brands are an outstanding combination of local jewels and international premium spirits. These include among others Tusker, Guinness, Bell Lager, Serengeti Lager, Kenya Cane, Chrome Vodka, Johnnie Walker, Captain Morgan and Smirnoff.
EABL’s performance ambition is to be one of the best performing, most trusted and respected consumer products companies in Africa. It is proud of the brands that it makes and the enjoyment that they give to millions. EABL is passionate about alcohol playing a positive role in society as part of a balanced lifestyle.
Diageo enters into agreement to sell its shareholding in East African Breweries plc (“EABL”) to Asahi Group Holdings, Ltd (“Asahi”)
Announcement today of agreement by Diageo to sell to Asahi its 65% shareholding in EABL, and its shareholding in the Kenyan spirits business, UDVK.www.diageo.com
President of China
JF-Expert Member
- Dec 6, 2018
- 31,767
- 89,792
President of China
JF-Expert Member
- Dec 6, 2018
- 31,767
- 89,792
Also Kenya need Tanzanian investment too
mwaiofhawaii
JF-Expert Member
- Dec 24, 2022
- 4,812
- 5,263
You need us more than we need you …
Geza Ulole
Platinum Member
- Oct 31, 2009
- 72,894
- 103,758
Geza Ulole
Platinum Member
- Oct 31, 2009
- 72,894
- 103,758
Geza Ulole
Platinum Member
- Oct 31, 2009
- 72,894
- 103,758
some of u were claiming EABL is kenyan!
Umeona hii
View: https://x.com/TheCitizenTz/status/2001552897180680611
View: https://x.com/Eastleighvoice/status/2000842899492114868
na hii?
View: https://x.com/BD_Africa/status/2001230896624754866
TBT akikemea Uhuru!
View: https://youtu.be/gBePZBo4wFo?si=0JNgV3PL3_OKBWrH
mwaiofhawaii
JF-Expert Member
- Dec 24, 2022
- 4,812
- 5,263
Never wrestle with a pig, you both get muddy but the pig likes it. Kenya just let Muhoozi play with his fantasies . Eric Omondi comedy skit was Kenya’s official response ..Go watch it 🤣🤣
mwaiofhawaii
JF-Expert Member
- Dec 24, 2022
- 4,812
- 5,263
Geza Ulole
Platinum Member
- Oct 31, 2009
- 72,894
- 103,758
mwaiofhawaii
JF-Expert Member
- Dec 24, 2022
- 4,812
- 5,263
EABL is a public traded company. You can own a piece of it too. A big foreign company entering Kenya’s Market a good sign. I would rather have private equity than politicians who might turn it into a cash cow. Still GOK owns a very small percentage ( I don’t like it). Btw did you know American beer giant company Anheuser Busch owns Tanzania Breweries?… now you know..
President of China
JF-Expert Member
- Dec 6, 2018
- 31,767
- 89,792
Tanzania needs Kenya only in the dreams of Kenyans
President of China
JF-Expert Member
- Dec 6, 2018
- 31,767
- 89,792
Kiboko ya Wazungu
Geza Ulole
Platinum Member
- Oct 31, 2009
- 72,894
- 103,758
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