Apple wapo bora kwa sababu they are more concerned about the user experience. They make products that are more enjoyable to use and feel better in the hands.
Though they buy components like flash storage from other companies but apple invest a lot of resources:time and money to develop their own components which are more compatible. Unlike other companies who buy different parts and just put them together . Ndio maana iphone ya 2gb ram is still better than simu nyingine yoyote yenye 8gb ram.
Company zote ambazo zipo Kwenye competition wanafahamu Hilo na wanatambua kuwa apple products zipo way ahead of their products: no tablet compares to the iPad, no smart phone compares to the iphone,iPod,i watch......
Company zingine wao ni kuiga vitu ambavyo apple wanafanya ndio maana samsung mpya zinafanana na iphone. Ila still they can't catch up coz they don't understand what apple are doing.
Apple are in a league of their own.