Aviation is bad business today, why do so many people still want to get in?
Loizos Heracleous | The Conversation | | Last Updated at February 23 2019 11:28 IST
Yet another airline has collapsed – this time British operation Flybmi, costing almost 400 jobs as hundreds of flights were cancelled at short notice. It is the latest in a string of recent European airline failures, including Air Berlin, Alitalia, Monarch, Primera, Azur and Cobalt. This is despite years of good growth in worldwide air passenger demand, including in Europe. So why are so many
airlines going out of business?
Aviation is an unattractive industry from an investor point of view at the best of times, notwithstanding the passenger growth.
Aeroplanes are expensive assets with few alternative uses, which limits the ability of
airlines to reduce their capacity during lean periods – compared to, say, a manufacturing business that can close a plant and lay off workers.
Airlines also have to deal with fluctuating expenses like fuel, which accounts for around a third of total costs. There is also extensive regulation, combative unions, relatively low barriers to entry and the fact that travellers can so easily shop around.
The sector did become more profitable in the early years of this decade, but this was
due tolower fuel prices rather than any underlying improvements. When fuel prices began climbing again in 2016, airlines
were hit. This is particularly true of those like Flybmi and Monarch which were buying fuel in pounds sterling, since the currency has
weakened in the wake of the
2016 Brexit vote. The political uncertainty has not helped British airlines either – though equally we must generally beware of
companies using this as a scapegoat for bad performance.
The future’s not bright
The net result is that it is very difficult for airlines to consistently turn a profit. Business failings are particularly likely to be punished – in the case of Flybmi, for instance, neither the company’s costs nor its fares were low enough to compete effectively. It didn’t have enough passengers for the number of routes it was offering, and could not change capacity without incurring more costs.
It seems extremely likely that there will be more collapses in the sector, and more consolidation as weaker players get weeded out – Ryanair’s
takeover of the Austrian airline Laudamotion is one recent example; another is the Virgin Atlantic
tie-up with Flybe. The attractions of growing through acquisition are much the same as in many sectors: it gives you greater control of purchasing costs by boosting your negotiating power, while also potentially reducing the downward pressure on ticket prices by taking competitors out of the market.
Takeovers are not a panacea, however, since fuel prices will still fluctuate and underlying negatives like high sunk costs into aeroplanes don’t go away. At the same time, there is no shortage of competition from new entrants who are seemingly oblivious to the challenges in the industry.
In 2017, for example, 79 new airlines launched around the world at the same time as 25 went bust. In Europe, it was 29 entrants and 14 collapses. This rate of market entry is surely unsustainable, particularly in a mature market. It’s also financially irrational when you reflect that the airlines sector produces among the poorest returns on investment. Yet even during recessions, the rate of airline launches sometimes increases – see the graphic below.
Your chances of launching a successful airline nowadays are far lower than, say, in the 1970s, when far fewer went under: there is overcapacity across the industry now, with one in five passenger seats empty across the world.
Today’s competition rules also make it much harder for nations to prop up failed airlines. The trouble is that this is a sexy industry; who wants to make widgets when you can pose in front of a plane? There is also a lot of hubris – driven by the handful of airlines that do make good returns, even as most do not.
This brings me to Ryanair, the
biggest carrier in Europe, which has itself issued several profit warnings – the
most recent in January. The Irish airline, which boasts a 15% market share and 142m passengers,
blamed the warning on reduced ticket prices in response to cutthroat competition.
But don’t look to Ryanair to become another of the casualties: chief executive Michael O'Leary
still expects the company to make profits after tax of around €1 billion to €1.1 billion (£871 billion to £958 billion) for the financial year 2019. This is in line with the operating margins in the region of 20% that the company
has achieved in recent years,
higher than any European competitor.
As the airline with the highest internal efficiency by some distance, the lowest customer fares, an ambitious expansion plan and the greatest geographical coverage in Europe, Ryanair retains its fundamental competitive advantages. Softer fares might have hurt the company, but they will have hurt other European airlines much more. Besides all the other factors that make life so difficult for the likes of Flybmi, getting thumped by Ryanair is another almost inevitable pitfall of being in the airline business.
Kwa hivyo unataka kuniambia abiria wote wa route ya Mumbai (To-And-Fro) ni raia wa Tanzania pekee?
Huyo mzungu aliyepiga picha tairi kipara la ATCL ni raia wa Tanzania?
Kuna mambo lazima tufikiri mara mbili kabla ya kuandika au kuyasema. Tusikariri mambo ya zamani na kufikia jumuisho kwamba hadi sasa bado yapo hivyo hivyo kama zamani, mfano hoja ya ANY TIME CANCELLATION.
Tusikosoe vitu vya ajabu tukaonekana tuna chuki tu na watu flani kwa sababu zetu binafsi. Uzushi, visasi na majungu ni aibu kwa mtu makini.