Al Jazeera Sport rebrands itself
beIN SPORTS;
Al Jazeera Sport will be named beIN
SPORTS after midnight on Tuesday.
The new network, which went live at
midnight, will grant subscribers
access to unrivalled selections of
first-class sports programming that
transcend the walls of international
stadia,
beIN SPORTS in a statement posted
on its website today said,
"Tomorrow's launch of beIN SPORTS
promises to surpass existing
boundaries of spectatorship,
essentially changing the game for
sports fans across the Middle East
and North Africa (MENA) region".
The beIN SPORTS brand heralds the
dawn of a new age of spectator
interaction that successfully unites
international networks across the
MENA, European, Asian and North
American territories under one
umbrella for the first time. It will
grant viewers in the MENA region
unmatched access to dedicated
programming in English, Arabic,
French and Spanish.
An astonishing 19 high-definition
channels will allow fans unlimited
viewing of premier sporting
competitions including top European
football leagues from England, Spain,
Italy, and France, alongside the UEFA
Champions League and Europa
League, Africa Cup of Nations and
the AFC Champions League.
The promise to Change the Game
flows out of the unrivalled range of
top sports events available live and
exclusive to beIN SPORTS
subscribers, alongside new digital
technology and more interactive
programming through social media.
By changing the game, beIN SPORTS
will truly set new standards in
viewing experience for subscribers in
2014.
As excitement builds ahead of the
FIFA 2014 World Cup Finals, beIN
SPORTS guarantees front row seats
to all the live action in Brazil as well
as live coverage from other popular
worldwide sporting events.
"In a world where sports has the
unique power to unite people, beIN
SPORTS seeks to propel fans into a
new age of sports programming by
providing unmatched global sports
coverage to its customers," said
Nasser Ghanim Al Khelaifi, Chairman
of beIN SPORTS. "The new network
will transform TVs into portals of
unlimited immersive sporting action
that speak to each fan in their own
language, allowing events to live on
long after the final whistle blows."
The networks unparalleled sports
schedule includes, among others,
football, tennis, basketball, handball,
athletics, motorsport, cycling and
rugby presented by some the
industrys finest broadcasters and
analysts.
Meanwhile, the introduction of a
range of multi-screen technology
ensures beIN SPORTS subscribers
can access exclusive broadcasting via
television, computer, tablet or
smartphone. In addition, an
increased role for social media
comment ensures that the network
will offer greater interactivity than
ever before.
The collective outcome is a single,
coherent and global beIN SPORTS
brand that combines superb content
with state-of-the-art technology,
ensuring fans a spectator experience
unlike any other.
"This is a new age of sports
broadcasting, and viewers will not
miss any of the action with beIN
SPORTS multi-screen digital
platform. Our HD channels, available
on any device, offer fans an
unparalleled viewing experience that
caters to them not only at home but
while they are on the move," said
beIN SPORTS presenter Mohammed
S. Al Kuwari. "The launch of beIN
SPORTS is changing the game with a
more interactive experience.
Enhancing spectator engagement by
offering more opportunities for our
subscribers to share their opinions
through social media makes this an
exciting moment for me as a
broadcaster live on air."
Looking ahead to the key sports
events of 2014, beIN SPORTS
presenter Richard Keys said, "This is
going to be an incredible sporting
year. The English Premier League is
more open than it has been for
years and the Winter Olympics offers
a chance to see if Russia will live up
to Londons standards of staging an
incredible Games."
beIN SPORTS analyst Essam El
Shawaly remarked, "Sport is all
about passion, and beIN SPORTS is
changing the game by ensuring fans
dont miss a precious moment. From
the FIFA World Cup Finals, Spains El
Clasico or tennis at Roland Garros,
beIN SPORTS will plunge fans into
the live atmosphere with unmatched
commentary, coverage and camera
angles."
Whether fans are cheering on
Algeria, Spain or Brazil, there is no
greater spectacle on the sporting
horizon than the World Cup finals,
and beIN SPORTS subscribers will
see every match live and exclusively.