Fans wa apple mpoo???Hii itakuwa njema kwenu

[meeku89]

Link Hii bofya jisomee



Read more: iGyaan.in | Apple is Worlds Top Brand, Coca-Cola Left Behind http://www.igyaan.in/60979/apple-worlds-top-brand-coca-cola-left-behind/#ixzz2gO8kz3f9

 

[meeku89]

Fuata link chini imejipaste vibaya

 

[Chief-Mkwawa]

hawa jamaa wanachemka vibaya, sijui wanatumia vigezo gani kutangaza hivi vitu vyao

 

[meeku89]

Hawawez wakawa wamekosea mkuu wanaaminika kwa kutoa taarifa sahihi wameangalia mauzo na umaarufu.....

 

[Chief-Mkwawa]

Hawawez wakawa wamekosea mkuu wanaaminika kwa kutoa taarifa sahihi wameangalia mauzo na umaarufu.....

samsung anamtriple apple kwa mauzo.

hii si habari ya kwanza kuona hivi karibuni nimeona hivi vitu
1. apple kapewa tuzo ya innovation miaka 9 mfululizo ( what a joke)

2. samsung kupewa tuzo ya mazingira ( kila siku viwanda vyake vinamwaga chemicali na kuua watu)

sababu we umeleta topic hebu katutafutie vigezo walivyotumia

 

[Chief-Mkwawa]

nimesoma hio link wamesema financially, kama ni kwa hela sawa sababu vitu vyao vingi ni overpriced

 

[meeku89]

Bora umemjibu financially ndio kigezoo apple wameizid sumsung na cocacola katika hilii

 

[Brakelyn]

Bora umemjibu financially ndio kigezoo apple wameizid sumsung na cocacola katika hilii

hawa jamaa wanachemka vibaya, sijui wanatumia vigezo gani kutangaza hivi vitu vyao

labda hii itawasaidia kidogo mliokuwa hamtambui!! Kutoka jarida la Kichumi linaloaminika zaidi Duniani ''Forbes" ..
Link ( The World's Most Powerful Brands List - Forbes )

Behind The Numbers Of The World's Most Powerful Brands


How do you measure the power of a brand? At Forbes, we think it is function of financial strength and consumer perceptions. The most powerful brands thrive in both areas.
To determine the best brands, we started with a universe of more than 200 global brands. We required brands to have more than a token presence in the U.S., which eliminated some big brands like Spanish apparel retailer Zara andChina Mobile, which is the world's largest mobile phone provider.
We valued the brands based on their financial metrics. Our first step was to determine earnings before interest and taxes for each brand. Forbes averaged those earnings over the past three years and subtracted from earnings a charge of 8% of the brand's capital employed, figuring a generic brand should be able to earn at least 8% on this capital.
Forbes applied the maximum corporate tax rate in the parent company's home country to that net earnings figure. Next, we allocated a percentage of those earnings to the brand based on the role brands play in each industry. (Brands are crucial when it comes to beverages and luxury goods, but not so much, say, with airlines, when price and convenience are more important.) To this net brand earnings number, we applied the average price-to-earnings multiple over the past three years to arrive at the final brand value. For privately held outfits we applied an earnings multiple for a comparable public company.
We then turned to consulting firms Landor Associates and Penn Schoen Berland. Forbes provided them with 130 brand names that were each valued at more than $2.5 billion. The firms surveyed 2,000 global consumers on their perceptions of the brands on 13 attributes like: "invests in innovative ideas and research," "positively impacts the everyday lives of its customers, "maintains high standards of quality in its products" and "understands and addressees my unique needs." Landor and PSB averaged the ratings for each attribute and added the scores together to derive at a sum score for each brand.
Forbes indexed the consumer perception scores and brand values so the most valuable brand (Apple) scored 100 for value and the best with consumers (Microsoft) scored 100 on perception. We averaged those two score together to determine the the World's Most Powerful Brands. The brand value ultimately carries more weight because of the wide disparity in values, which range within the top 100 from Apple at $87.1 billion to Armani at $3.1 billion.

 

[Brakelyn]

Link Hii bofya jisomee



Read more: iGyaan.in | Apple is Worlds Top Brand, Coca-Cola Left Behind iGyaan.in | Apple is Worlds Top Brand, Coca-Cola Left Behind

upo sahihi,,