Tanzania Tourist Board (TTB) promotion campaign via sports option in the United States of America There is an old joke in advertising which says, "Half of my advertising money is wasted, I just dont know which half". A good marketer puts his money where his mouth is by targeting and retesting his ads to a nickle. Unfortunately this doesn't seems to be the case for Tanzania Tourist Board (marketing department). You can keep launching these multi million dollar ad campaigns, telling people to visit http://tanzania.go.tz till the cows come home, but if the URL is not accessible, all the money you spent is wasted! All you need is to add few lines of code in .htaccsess file to redirect all calls from http://tanzania.go.tz to http://www.tanzania.go.tz. One minute of work is costing millions of taxpayers money. Secondly, even if a prospect happens to land on http://www.tanzania.go.tz that page has nothing to do with Mt. kilimanjaro or seven world heritage, as advertised in the ad. It's a frigging Govenment site! Who gives a rat about Government sites, speeces, kilimo kwanza? These are the links on the page. So click click, a potential tourist is gone and again taxpayers money is wasted. Whoever is responsible for doing these campaigns, has to go back to the drawing boad and re-engineer everything from scratch. If I was the guy, this is what I'd do: 1. I'd replace Govenment site URL in the Ad with the URL that plays a short video explaining all the good things our country has to offer; Ngororo ngoro crater, Beaches, Mt kilimanjaro, Safari, resorts, Serengeti, Mikumi etc. You know what! People are lazy, all they want is to sit and watch videos, so give 'em what they want. 2. As soon as the video is finished playing, I'd ask for their contacts (Name, email, address and phone numbers) to follow up with them through email, cold calling and snail-mail offers. All this is to have control of my marketing dollars and build relationships with potential torists, hoping to milk them real money in the future. Hope wahusika got the message.