MrGoogles
Member
- Jun 9, 2014
- 16
- 0
[h=2]Negative campaigning[/h] Winning an election requires your candidate getting more votes than their closest competitor.
There are two ways to achieve this: bring attention to the good things your candidate will do, and bring attention to the bad things their competitor will do.
Negative campaigning is a form of political marketing that focuses on convincing voters not to vote for your candidates competitor. The most well known form of negative campaign is the attack advertisement ads that talk about a candidates record of dodgy dealings, their questionable history or their political failures.
While negative campaigning might seem dirty and unsportsmanlike, it has a wide range of benefits. Since negative campaign is targeted towards those likely to vote for your competitor, it can sway these voters into changing their mind and shifting over to your candidates side.
Negative campaigning usually takes the form of television ads, newspaper columns, political debates and direct marketing. Social media is increasingly being used as a negative campaigning platform, with Reasons not to vote for _____ starting to show up on Facebook and Twitter during recent elections.
KAZI KWENU
There are two ways to achieve this: bring attention to the good things your candidate will do, and bring attention to the bad things their competitor will do.
Negative campaigning is a form of political marketing that focuses on convincing voters not to vote for your candidates competitor. The most well known form of negative campaign is the attack advertisement ads that talk about a candidates record of dodgy dealings, their questionable history or their political failures.
While negative campaigning might seem dirty and unsportsmanlike, it has a wide range of benefits. Since negative campaign is targeted towards those likely to vote for your competitor, it can sway these voters into changing their mind and shifting over to your candidates side.
Negative campaigning usually takes the form of television ads, newspaper columns, political debates and direct marketing. Social media is increasingly being used as a negative campaigning platform, with Reasons not to vote for _____ starting to show up on Facebook and Twitter during recent elections.
KAZI KWENU
