Kenya’s first branded car Mobius eyes Tanzania, Uganda

[MK254]

A Mobius Model II car in Nairobi in 2019. PHOTO | NMG​

Kenya’s only home-grown automaker, Mobius Motors, plans to ramp up production of its second-generation model with an eye on the regional market including Uganda and Tanzania.

The automaker, which in 2014 pioneered the production of a stripped-down car model for African roads, is betting on the spruced up Model II which costs Ksh1.5 million (about $13,000) to drive regional expansion.

The first generation vehicle is no longer in the market. Only 50 units were made as proof of concept, travelling more than 1.6 million kilometres combined on Kenyan roads.

Mobius also launched model III late last year, a larger but pricier sports utility vehicle with a Ksh3.9 million ($34,000) price tag.

“Production of this vehicle (Mobius II) is being ramped up throughout 2022,” the automaker said in an emailed response.

“There are definitely other plans in the pipeline influenced by the reception of the latest models. However, we will discuss about them at the right time. These include expansion to other countries in the region as well,” the firm said, without offering specifics.

A sharp increase in the prices of imported second-hand cars is turning the market towards locally produced cars, local resale and trade-ins, giving manufacturers like Mobius an opportunity to grow sales.

Used car prices have jumped by an average 37 percent over the past six months as demand outstrips supply globally on production cuts, pushing low range vehicles like Nissan Note and Vitz above the one million shilling mark.

Dealers now face increased competition from buyers in source markets such as Japan and the UK as automakers have scaled-down production owing to shortages of semiconductors used in electronic devices as well as other materials such as copper, aluminium and cobalt.

Most buyers in the developed markets would typically buy new cars but have now resorted to purchasing second-hand models in response to shortages.

Economic uncertainty brought by the Covid-19 pandemic has also seen consumers in the developed world keep their cars for longer than usual, further reducing supplies to Kenya, which relies on imports.

Mobius vehicles come with a large percentage of local content thereby adding value to the extended supply chain.

“Mobius 3 retails from Ksh3.95 million ($34,000) excluding VAT. The price is very competitive for a large SUV which has zero millage and full 3 years/60,000km warranty especially when compared to an equivalent second hand used imported vehicle,” Mobius said.

The firm said it will continue upgrading its models sticking to SUVs rather than venture into different car models as an expansion strategy.

“Product evolution is integral to Mobius strategy. We do have plans in place to continuously improve the product offering. We intend to make sure we remain relevant by offering our customers exceptional value for money without compromising on quality,” the firm said.

The firm was founded by British entrepreneur Joel Jackson, who saw a niche for the Mobius while working in rural Kenya in 2009.

Kenya’s first branded car Mobius eyes Tanzania, Uganda

Mobius Motors is betting on the spruced up Model II which costs $13,000 to drive regional expansion.

www.theeastafrican.co.ke

 

[joto la jiwe]

A Mobius Model II car in Nairobi in 2019. PHOTO | NMG​

Kenya’s only home-grown automaker, Mobius Motors, plans to ramp up production of its second-generation model with an eye on the regional market including Uganda and Tanzania.

The automaker, which in 2014 pioneered the production of a stripped-down car model for African roads, is betting on the spruced up Model II which costs Ksh1.5 million (about $13,000) to drive regional expansion.

The first generation vehicle is no longer in the market. Only 50 units were made as proof of concept, travelling more than 1.6 million kilometres combined on Kenyan roads.

Mobius also launched model III late last year, a larger but pricier sports utility vehicle with a Ksh3.9 million ($34,000) price tag.

“Production of this vehicle (Mobius II) is being ramped up throughout 2022,” the automaker said in an emailed response.

“There are definitely other plans in the pipeline influenced by the reception of the latest models. However, we will discuss about them at the right time. These include expansion to other countries in the region as well,” the firm said, without offering specifics.

A sharp increase in the prices of imported second-hand cars is turning the market towards locally produced cars, local resale and trade-ins, giving manufacturers like Mobius an opportunity to grow sales.

Used car prices have jumped by an average 37 percent over the past six months as demand outstrips supply globally on production cuts, pushing low range vehicles like Nissan Note and Vitz above the one million shilling mark.

Dealers now face increased competition from buyers in source markets such as Japan and the UK as automakers have scaled-down production owing to shortages of semiconductors used in electronic devices as well as other materials such as copper, aluminium and cobalt.

Most buyers in the developed markets would typically buy new cars but have now resorted to purchasing second-hand models in response to shortages.

Economic uncertainty brought by the Covid-19 pandemic has also seen consumers in the developed world keep their cars for longer than usual, further reducing supplies to Kenya, which relies on imports.

Mobius vehicles come with a large percentage of local content thereby adding value to the extended supply chain.

“Mobius 3 retails from Ksh3.95 million ($34,000) excluding VAT. The price is very competitive for a large SUV which has zero millage and full 3 years/60,000km warranty especially when compared to an equivalent second hand used imported vehicle,” Mobius said.

The firm said it will continue upgrading its models sticking to SUVs rather than venture into different car models as an expansion strategy.

“Product evolution is integral to Mobius strategy. We do have plans in place to continuously improve the product offering. We intend to make sure we remain relevant by offering our customers exceptional value for money without compromising on quality,” the firm said.

The firm was founded by British entrepreneur Joel Jackson, who saw a niche for the Mobius while working in rural Kenya in 2009.

Kenya’s first branded car Mobius eyes Tanzania, Uganda

Mobius Motors is betting on the spruced up Model II which costs $13,000 to drive regional expansion.

www.theeastafrican.co.ke

The price is too high if you compare with big names like Toyota, VW and Nissan, $34K some one can get brand New Nissan X-trial, Suzuki new models, Toyotas and others.

It is import to lower the price as market penetration strategy, Makampuni ya Japan yamekamata Sana soko na Imani za watumiaji ya magari ya SUV.

 

[game over]

A Mobius Model II car in Nairobi in 2019. PHOTO | NMG​

Kenya’s only home-grown automaker, Mobius Motors, plans to ramp up production of its second-generation model with an eye on the regional market including Uganda and Tanzania.

The automaker, which in 2014 pioneered the production of a stripped-down car model for African roads, is betting on the spruced up Model II which costs Ksh1.5 million (about $13,000) to drive regional expansion.

The first generation vehicle is no longer in the market. Only 50 units were made as proof of concept, travelling more than 1.6 million kilometres combined on Kenyan roads.

Mobius also launched model III late last year, a larger but pricier sports utility vehicle with a Ksh3.9 million ($34,000) price tag.

“Production of this vehicle (Mobius II) is being ramped up throughout 2022,” the automaker said in an emailed response.

“There are definitely other plans in the pipeline influenced by the reception of the latest models. However, we will discuss about them at the right time. These include expansion to other countries in the region as well,” the firm said, without offering specifics.

A sharp increase in the prices of imported second-hand cars is turning the market towards locally produced cars, local resale and trade-ins, giving manufacturers like Mobius an opportunity to grow sales.

Used car prices have jumped by an average 37 percent over the past six months as demand outstrips supply globally on production cuts, pushing low range vehicles like Nissan Note and Vitz above the one million shilling mark.

Dealers now face increased competition from buyers in source markets such as Japan and the UK as automakers have scaled-down production owing to shortages of semiconductors used in electronic devices as well as other materials such as copper, aluminium and cobalt.

Most buyers in the developed markets would typically buy new cars but have now resorted to purchasing second-hand models in response to shortages.

Economic uncertainty brought by the Covid-19 pandemic has also seen consumers in the developed world keep their cars for longer than usual, further reducing supplies to Kenya, which relies on imports.

Mobius vehicles come with a large percentage of local content thereby adding value to the extended supply chain.

“Mobius 3 retails from Ksh3.95 million ($34,000) excluding VAT. The price is very competitive for a large SUV which has zero millage and full 3 years/60,000km warranty especially when compared to an equivalent second hand used imported vehicle,” Mobius said.

The firm said it will continue upgrading its models sticking to SUVs rather than venture into different car models as an expansion strategy.

“Product evolution is integral to Mobius strategy. We do have plans in place to continuously improve the product offering. We intend to make sure we remain relevant by offering our customers exceptional value for money without compromising on quality,” the firm said.

The firm was founded by British entrepreneur Joel Jackson, who saw a niche for the Mobius while working in rural Kenya in 2009.

Kenya’s first branded car Mobius eyes Tanzania, Uganda

Mobius Motors is betting on the spruced up Model II which costs $13,000 to drive regional expansion.

www.theeastafrican.co.ke

$34k mtu nanunua VW amatock ya 2015
Au Toyota Hilux ya 2015 ama Rand Rover Discovery 3 or 4 ya 2015 with full options,

Sasa that whole money for that Log mzee, Huyo Mzungu need to rethink on his strategy kama anataka apate market share..

 

[MK254]

$34k mtu nanunua VW amatock ya 2015
Au Toyota Hilux ya 2015 ama Rand Rover Discovery 3 or 4 ya 2015 with full options,

Sasa that whole money for that Log mzee, Huyo Mzungu need to rethink on his strategy kama anataka apate market share..

Tunatengeneza level tofauti kulingana na uwezo. Jaribu kututafutia soko kwenye ukoo wenu awemo mmoja wa kumiliki gari.

 

[Extrovert]

$34k mtu nanunua VW amatock ya 2015
Au Toyota Hilux ya 2015 ama Rand Rover Discovery 3 or 4 ya 2015 with full options,

Sasa that whole money for that Log mzee, Huyo Mzungu need to rethink on his strategy kama anataka apate market share..

Haka kaushenzi ka Mobius ni kakuuzwa $10,000 usd before tax

 

[game over]

Tunatengeneza level tofauti kulingana na uwezo. Jaribu kututafutia soko kwenye ukoo wenu awemo mmoja wa kumiliki gari.

Hahah, mimi mzee Wangu ni mkulima na anafuga Ng’ombe na itakuchukua muda sana kumshawishi aachane na toyota,
Sasa sijajua hizo gari huyo mzungu anaasembo hapo kenya zina nini cha kuzidi toyota,
Mimi si mpenzi wa toyota, sijui unanishawishi vipi kuwa gari za huyo mzungu assembled in Kunya zinazidi gari za mjerumani.
Besides, why is Uhuru driving a Land Rover’s - Range Rover and not that filthy Möbius?

 

[game over]

Haka kaushenzi ka Mobius ni kakuuzwa $10,000 usd before tax

$10k before tax ni pesa unanunua Ford Ranger ya mwaka 2015,
Why opt for a crappy car when you can get a higher brand Automobile

 

[MK254]

Hahah, mimi mzee Wangu ni mkulima na anafuga Ng’ombe na itakuchukua muda sana kumshawishi aachane na toyota,
Sasa sijajua hizo gari huyo mzungu anaasembo hapo kenya zina nini cha kuzidi toyota,
Mimi si mpenzi wa toyota, sijui unanishawishi vipi kuwa gari za huyo mzungu assembled in Kunya zinazidi gari za mjerumani.
Besides, why is Uhuru driving a Land Rover’s - Range Rover and not that filthy Möbius?

Hehehe Sio mzee wako maana uwezo huo hatokua nawo, naongea kuhusu mtu mmoja kwenye ukoo wako wote walau awemo mmoja mwenye uwezo wa kumiliki gari, tena la Kikenya, la Kiafrika, designed and manufactured in Africa. Tutafutie biashara bana acha wivu wa Kidanganyika.....hehehe

 

[Extrovert]

$10k before tax ni pesa unanunua Ford Ranger ya mwaka 2015,
Why opt for a crappy car when you can get a higher brand Automobile

Hahahaha kweli ni ka crappy piece of dung😂

 

[Tony254]

$10k before tax ni pesa unanunua Ford Ranger ya mwaka 2015,
Why opt for a crappy car when you can get a higher brand Automobile

Hahahaha kweli ni ka crappy piece of dung😂

Wanaume wanatokwa na povu kishenzi. Kisa ni eti nchi jirani ina a locally produced motor vehicle wakati wao hata wheelbarrow wanaimport. Punguzeni wivu jirani mjifunze kutoka kwetu.

 

[Extrovert]

Wanaume wanatokwa na povu kishenzi. Kisa ni eti nchi jirani ina a locally produced motor vehicle wakati wao hata wheelbarrow wanaimport. Punguzeni wivu jirani mjifunze kutoka kwetu.

Gari au utopolo😅

 

[Tony254]

Gari au utopolo😅

Unapoongea mtu anaweza kufikiri kwamba unamiliki mercedes benz. Mzee chukua kakitambaa kadogo, tia maji kidogo kisha upanguze baiskeli yako polepole.

 

[pingli-nywee]

Mobius 3 is the coolest and not just the aesthetics. The specs too are impressive, 160kW power, 320Nm torque and it comes with 6 speed auto transmission.

A car by Africa for Africa, a man's car.

 

[coodip1]

Wanaume wanatokwa na povu kishenzi. Kisa ni eti nchi jirani ina a locally produced motor vehicle wakati wao hata wheelbarrow wanaimport. Punguzeni wivu jirani mjifunze kutoka kwetu.

Usiongee upuuzi sisi we locally produce the entire parts of Nyumbu trucks now we are going to modify the models from military to commercial usage.

 

[luangalila]

Huu upupuuu labda mtuuzie USD 1000 -1500