The Anti-Counterfeit Authority (ACA) has unveiled a new digital verification system aimed at helping consumers identify genuine products and curb the growing trade in counterfeit goods across Kenya.
The system introduces a digital certification mark that enables consumers to verify the authenticity of products before making a purchase. By scanning or checking product details through the platform, buyers can quickly determine whether an item is genuine or potentially counterfeit. The initiative is expected to strengthen consumer protection and boost confidence in the marketplace.
According to the ACA, counterfeit products continue to pose significant risks to consumers, businesses, and the economy, with fake goods often infiltrating sectors such as electronics, pharmaceuticals, agrochemicals, and consumer products. The authority believes the new technology will make it easier for consumers to distinguish legitimate products from imitations while enhancing enforcement efforts against counterfeit traders.
The launch forms part of Kenya's broader strategy to embrace digital solutions in the fight against illicit trade. ACA has increasingly adopted technology-driven approaches, including product authentication tools and digital intellectual property enforcement systems, to improve market surveillance and protect intellectual property rights.
Consumers have been encouraged to use the verification system whenever possible and report suspicious products to the relevant authorities to help reduce the circulation of counterfeit goods in the country.
The system introduces a digital certification mark that enables consumers to verify the authenticity of products before making a purchase. By scanning or checking product details through the platform, buyers can quickly determine whether an item is genuine or potentially counterfeit. The initiative is expected to strengthen consumer protection and boost confidence in the marketplace.
According to the ACA, counterfeit products continue to pose significant risks to consumers, businesses, and the economy, with fake goods often infiltrating sectors such as electronics, pharmaceuticals, agrochemicals, and consumer products. The authority believes the new technology will make it easier for consumers to distinguish legitimate products from imitations while enhancing enforcement efforts against counterfeit traders.
The launch forms part of Kenya's broader strategy to embrace digital solutions in the fight against illicit trade. ACA has increasingly adopted technology-driven approaches, including product authentication tools and digital intellectual property enforcement systems, to improve market surveillance and protect intellectual property rights.
Consumers have been encouraged to use the verification system whenever possible and report suspicious products to the relevant authorities to help reduce the circulation of counterfeit goods in the country.
