[h=1]Betty White Is Americas Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase[/h][h=2]Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers[/h]Thursday, August 18, 2011 New York, NY Based on a recent Ipsos poll of over 2,000 U.S. adults, Betty White stands out as Americas favorite and most trusted personality, and the one whose endorsement of a company would be most likely to drive business. Denzel Washington and Sandra Bullock Next in Popularity Betty White gets the highest favorability rating among 100 well-known personalities with 86% of those surveyed expressing a favorable opinion of her (vs. only 3% an unfavorable one). The next most popular celebrities include Denzel Washington (rated favorably by 85%) and Sandra Bullock (84%). Also in the top 10 are: Clint Eastwood (83%), Tom Hanks (81%), Harrison Ford (80%), Kate Middleton now the Duchess of Cambridge (79%), Morgan Freeman (also 79%), Will Smith (77%), and Johnny Depp (76%). Most of the 100 personalities rated in the survey come from the world of entertainment, news and sports. Elected officials were deliberately excluded from the list.