Mzalendo_Mkweli
JF-Expert Member
- Jan 30, 2012
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With the support of the Bill & Melinda Gates Foundation, InterMedia conducted a year-long tracking study to understand mobile money awareness, use, and the drivers and barriers to mobile money's expansion among Tanzanian adults. The research program provides measurements and analysis from nationally representative surveys, focus group discussions with mobile money users and nonusers, in-depth interviews with mobile money agents, and mystery shopping exercises in agent shops.
Highlights from the research: Between September 2011 and October 2012, mobile money use nearly doubled, reaching 45 percent of the Tanzanian adult population. Use differs by demographics, with poor, rural women the least likely to use mobile money services, and urban men above the poverty line the most likely to use the services. Awareness of mobile money has reached saturation, with 99 percent of Tanzanian adults able to name or recognize at least one service provider. Insufficient understanding of how to use mobile money and take advantage of its potential benefits remains a barrier. The Tanzania Tracker study is part of InterMedia's broader body of research on behalf of the Gates Foundation into mobile money's potential to help more people gain access to financial services, particularly women and the poor.
Now read the whole paper
Source: http://www.intermedia.org/wp-content/uploads/YearEndReport-Tanzania-Mobile-Money.pdf
Highlights from the research: Between September 2011 and October 2012, mobile money use nearly doubled, reaching 45 percent of the Tanzanian adult population. Use differs by demographics, with poor, rural women the least likely to use mobile money services, and urban men above the poverty line the most likely to use the services. Awareness of mobile money has reached saturation, with 99 percent of Tanzanian adults able to name or recognize at least one service provider. Insufficient understanding of how to use mobile money and take advantage of its potential benefits remains a barrier. The Tanzania Tracker study is part of InterMedia's broader body of research on behalf of the Gates Foundation into mobile money's potential to help more people gain access to financial services, particularly women and the poor.
Now read the whole paper
Source: http://www.intermedia.org/wp-content/uploads/YearEndReport-Tanzania-Mobile-Money.pdf
