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- Jan 13, 2010
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Researchers from the University of Cambridge and Microsoft Research have been quietly (and innocuously) collecting data on Facebook user likes and personality traits using applications like "MyPersonality" on Facebook, and now they're showing how the data can be used.
Simply by tracking what things you've liked on Facebook, the researchers say they're able to determine things like your sex, age, ethnicity, political leanings, intelligence, drug use and alcoholic, parental separation, happiness, emotional stability, and religion with accuracies over 80 percent.
The likes themselves are a combination of obvious and baffling. Liking "Kathy Griffin," "Juicy Couture," or the musical "Wicked" were found to be strong indicators that a man was gay, while liking sports-related topics, "Bruce Lee" and "Being Confused After Waking Up From Naps" were more popular with straight men, according to the study.
Liking "The Daily Show," "science," "Morgan Freeman's Voice", "The Godfather", "The Goodfellas" and the mysterious "Curly Fries" indicates someone is highly intelligent. Lower intelligence was suggested by likes for "Clark Griswold," "Harley-Davidson" and "Bret Michaels," according to the study.
Likes for "beerpong," "Chris Tucker" and "cheerleading" were strong predictors of an extrovert while "role playing games," "Anime" and "Voltaire" pointed to introverted personality types. "Kurt Donald Cobain" and "Vampires Everywhere" indicated neurotic personalities, "Wes Anderson" and "serial killer" were liked by spontaneous people, and competitive types liked "Sun Tzu" and "I hate everyone."
"My biggest concern is that people do not realize what is possible, so they think that frivolous behaviors such as liking something cannot possibly say anything important about them," says Stillwell: Facebook 'likes' can reveal your secrets, study finds - CNN.com
Angalizo: Kuwa makini na unacho-like Facebook na usitake kuniambia eti huna account Facebook wakati baadhi yenu huwa mnaonekana kule mkimwaga ma-likes hata kwa wale wanaoandika pumba ambazo hata ng'ombe hawezi kula - per Lizzy. Mkitaka kubisha na mie nitamwaga utafiti wangu tena kwa likes za hapa hapa JF.
