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Friday, 15 January 2010 10:39 | Written by Administrator | http://www.businesstimes.co.tz/inde...educe&format=pdf&option=com_content&Itemid=63
TIMES REPORTER
MAKERS of counterfeit mobile devices will now find it harder to sale their products, which may subsequently reduce the production of fake mobile devices, following the formation of an agency that aims at combating counterfeits and piracy across the world.
One of the worlds leading makers of mobile phones Nokia - formed the agency Original 1, whose headquarters are in Frankfurt, Germany, with the aim of protecting original products.
The mobile firm is collaborating with Giesecke and Devrient (G&D), a firm that prints banknotes in Germany, and SAP, a software firm and world leader in providing business solutions to enterprises based in Germany, to curb counterfeits.
G&D and SAP would supply companies with systems to validate and track their branded goods from the point of manufacturers to the end users.
Nokia's Eastern and Southern Africa general manager, Gerard Brandjes, said the services are aimed at protecting the companies and consumers in a wide range of industries from product piracy and counterfeiting.
According to him, if the move works, brand values would be maintained, hence increasing revenue potentials and profits.
The prevalence of counterfeit phones in Kenya and the East African Region is a big concern for mobile phone companies, the Government and the consumer, who is the ultimate loser. The announcement of this partnership could not have come at a better time, when companies and governments have stepped up the fight against counterfeits, Brandjes explained.
Brandjes called for stiffer penalties against counterfeits, adding that the vice was on the rise despite the zero-rating of tax on the mobile handset announced during this years budget in Kenya.
.
TIMES REPORTER
MAKERS of counterfeit mobile devices will now find it harder to sale their products, which may subsequently reduce the production of fake mobile devices, following the formation of an agency that aims at combating counterfeits and piracy across the world.
One of the worlds leading makers of mobile phones Nokia - formed the agency Original 1, whose headquarters are in Frankfurt, Germany, with the aim of protecting original products.
The mobile firm is collaborating with Giesecke and Devrient (G&D), a firm that prints banknotes in Germany, and SAP, a software firm and world leader in providing business solutions to enterprises based in Germany, to curb counterfeits.
G&D and SAP would supply companies with systems to validate and track their branded goods from the point of manufacturers to the end users.
Nokia's Eastern and Southern Africa general manager, Gerard Brandjes, said the services are aimed at protecting the companies and consumers in a wide range of industries from product piracy and counterfeiting.
According to him, if the move works, brand values would be maintained, hence increasing revenue potentials and profits.
The prevalence of counterfeit phones in Kenya and the East African Region is a big concern for mobile phone companies, the Government and the consumer, who is the ultimate loser. The announcement of this partnership could not have come at a better time, when companies and governments have stepped up the fight against counterfeits, Brandjes explained.
Brandjes called for stiffer penalties against counterfeits, adding that the vice was on the rise despite the zero-rating of tax on the mobile handset announced during this years budget in Kenya.
.
