NEW YORK (CNNMoney) -- Apple CEO Steve Jobs unveiled iCloud, a free wireless storage and syncing service, at Apple's annual Worldwide Developers Conference on Monday. ICloud automatically stores content to Apple's servers (also known as "the cloud") and wirelessly pushes information to all of a users' Macintosh computers or iOS devices, like the iPad, iPhone and iPod Touch. The new service will launch this fall, Apple said on its website. The splashiest part of iCloud is its iTunes integration. When a user purchases a song in iTunes, it will automatically push to all other devices that run iTunes for free.