Airtel appoints new Product and Innovation Director for Africa Operations


Official JF Response
Nov 9, 2006
Airtel appoints new Product and Innovation Director for Africa Operations

Telco operator sees innovation as key to sector’s growth in Africa
Tapping the best resources is poised to enhance its growing credentials in rolling out relevant products

September15[SUP]th [/SUP]2011
As part of its drive to deliver relevant and innovative mobile solutions in Africa, Bharti Airtel has announced the appointment of Willie Ellis as the Product and Innovation Director for Africa. Willie brings over 16 years experience in telecommunications. Most recently, Willie was the Managing Executive responsible for New Product Development in Vodacom South Africa.

During the period, Willie was responsible for creating and leading IT & Billing, Products and Services, Technology Strategy, Architecture and Planning across Vodacom . Most notably, he contributed to the evolution of the Vodacom product suite from being voice centric to a much larger focus on data.

Speaking about the appointment, Airtel’s Chief Marketing Officer for Africa, Andre Beyers said:

“Airtel intends to be at the forefront of mobile innovation that has direct benefit to millions of customers especially in voice, data and content. We are making bold steps in bolstering our ability to produce and commercialize world class products, whilst enhancing our innovation credentials in a rapidly evolving voice and data communication environment. We will use consumer insights to develop and roll-out innovative, best-in-class products and services that delight our customers every day and create a high degree of differentiation.”

Mr Ellis holds degrees in Computer Science and Business Administration.

About Bharti Airtel Limited

Bharti Airtel Limited is a leading global telecommunications company with operations in 19 countries across Asia and Africa. The company offers mobile voice & data services, fixed line, high speed broadband, IPTV, DTH, turnkey telecom solutions for enterprises and national & international long distance services to carriers. Bharti Airtel has been ranked among the six best performing technology companies in the world by BusinessWeek. Bharti Airtel had over 230 million customers across its operations at the end of July
2011. To know more please visit,

Jackson Mmbando
| Public Relation Manager | Airtel Tanzania | O: | M: +255 786 670 120tel:+255 786 670 120 | Airtel House,Corner of A.H Mwinyi Road & Kawawa Road, Kinondoni ,PO Box 9623, Dar-es-Salaam, Tanzania


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Jan 15, 2010
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