beinsports wins tv rights for mena
The Al Jazeera-owned broadcaster will continue to hold the rights in territories across the Middle East and north Africa (MENA) region until the end of the 2018/19 season. The deal will include all 380 games in each English top flight campaign, with coverage available across BeIN Sports? pay-TV and digital platforms.
Financial terms were not released but the Premier League will have expected a substantial uplift on its deal with BeIN Sports for the current cycle of rights, which is believed to be worth around US$315 million.
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?We are extremely pleased that BeIN Sports has chosen to invest in our broadcasting rights in the Middle East and north Africa region for seasons 2016/17 to 2018/19,? said Premier League executive chairman Richard Scudamore. ?BeIN Sports currently does an excellent job broadcasting high-quality coverage of the Barclays Premier League to fans across the region. We look forward to working with them for the next four years.
Nasser Al-Khelaifi, the chairman and chief executive of BeIN Media Group, added: ?The Premier League attracts large audiences and it continues to top our viewership ratings," he said. "We look forward to work together with the Premier League to provide the most attractive and comprehensive coverage experience.?