Time
The length of time the message will take to reach the recipient is very important, especially if it’s urgent. This means the message has to be relayed in the shortest time span possible so that an appropriate action can take place.
Cost
Many people prefer using a means of communication that is not only reliable, but pocket friendly. This will ensure that they are able to maintain communication at all times without having to strain too much financially.
Confidentiality
Some messages are very sensitive and are meant for the eyes of the recipient only. This means that the sender has to select a means of communication that conforms with confidentiality, so the message is not relayed to third parties.
Complexity
The channel used should ensure that the recipient will be able to read and understand the message clearly. This means that they should factor the complexity of the message in selecting the appropriate channel.
Distance
The distance the message is supposed to travel and the conditions it should arrive in should also be considered. This is why many people prefer using electronic mail compared to postal mail.