Meta kuanza kulipa content creators wa Facebook wenye followers zaidi ya 100,000

Meta kuanza kulipa content creators wa Facebook wenye followers zaidi ya 100,000

McLaren

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Kampuni ya teknolojia Meta imezindua mpango mpya unaolenga kuwavutia watengeneza maudhui maarufu (creators) kutoka majukwaa pinzani kama TikTok na YouTube kuhamia Facebook.

Mpango huo unaojulikana kama Creator Fast Track unatoa motisha ya kifedha pamoja na kuongeza ufikikaji wa maudhui (boosted reach) kwa creators watakaojiunga.

Kwa mujibu wa taarifa iliyotolewa Jumatano, creators wenye angalau wafuasi 100,000 kwenye Instagram, TikTok au YouTube watapata malipo ya dola 1,000 kwa mwezi, huku wale wenye zaidi ya wafuasi milioni moja wakipata hadi dola 3,000 kwa mwezi

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Meta is pulling out all the stops to entice more content creators to use Facebook. Yesterday, the social media conglomerate launched a new program that offers popular Instagram, TikTok, and YouTube creators guaranteed payments and increased reach in exchange for Facebook posts.

Through the program, which Meta calls the Creator Fast Track, creators can earn anywhere from $300 to $9,000—depending on the size of their audience—over a three-month period. All they need to do is post 15 original short-form videos (or reels, as Meta calls them) on Facebook each month.

To qualify, creators need to have more than 20,000 followers on Instagram, TikTok, or YouTube and at least 30,000 video views in the past 60 days. Plus, they need to be either new or returning to Facebook; creators who have already posted a Facebook reel in the last six months won’t make the cut.

This program is part of a broader push by Facebook to court content creators by making posting more lucrative. The platform says that in 2025, its content monetization programs paid creators more money than ever before—almost $3 billion, a 35 percent increase year-over-year. The number of creators earning more than $10,000 per year through Facebook also grew more than 30 percent from 2024 to 2025.

Source: CNBC, Inc
 
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