Marketing Manager at FINCA Microfinance

[Jamii Opportunities]

Position: Marketing Manager

ESSENTIAL DUTIES

• Develop comprehensive marketing strategies and plans aligned with the bank’s goals and objectives.
• Maintain and enhance the bank’s brand image and reputation. Ensure consistent branding across all communication channels, including print, digital, and social media.
• Plan and execute advertising campaigns to increase brand visibility and attract new customers.
• Manage relationships with advertising agencies and vendors, negotiate contracts, and oversee the production of marketing collateral.
• Monitor key performance metrics, analyze data, and make data-driven decisions to optimize campaigns.
• Monitor market trends; research consumer markets to competitors, activities to identify opportunities and key issues.
• Implement and develop reports on qualitative and quantitative surveys and data analysis.
• Implement and promote corporate social responsibility (CSR) projects that align with FINCA’s mission and support institutional objectives.
• Develop and implement digital marketing strategies, including website management and social media marketing.
• Develop and maintain relationships with media outlets, journalists, influencers, Create press releases, media kits, other PR materials, manage the marketing and PR budget.
• Track expenses and analyze Return on Investment (ROI).
• Prepare regular reports on marketing activities, campaign performance, market trends and Present findings and recommendations to senior management.
• Manage FINCA events and coordinate bank-sponsored events, conferences, and community outreach programs.
• Build and maintain relationships with key stakeholders, such as government agencies, community organizations, and industry associations.
• Collaborate with internal teams including sales, operations, and product development, to align marketing efforts with business objectives.
• Ensure that FINCA’s strategy, management messages and key global initiatives are communicated throughout the bank.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, or a related field. A Master’s degree is a plus.
• Knowledge of Media Channels and Marketing Strategy, including strong knowledge of marketing principles, brand management, and digital marketing strategies.
• Proven experience in marketing and public relations, preferably in the banking or financial services industry at least 3 years.
• Experience in market research
• Experience in client and partners relationships.
• Proficiency in using marketing tools and software.

Apply: Send your CV not later than September 19, 2023 to TZ_Recruitment@finca.co.tz

#Only shortlisted candidates will be contacted

 

[Harryrayde]

I’ve handled similar branding work before, and having a solid partner made a huge difference. I’ve used Lucky Brand for strategy tweaks and cleaning up mixed branding across channels, and their feedback helped me keep things consistent without overthinking every little detail. Could be a handy option if the new Marketing Manager wants an outside eye to support whatever plan they roll out.

 

[BorisMackenzie]

Saw this old thread and couldn’t resist adding a thought. Has anyone who applied or worked in similar roles noticed how much digital branding has started to shape hiring for marketing positions like this? I’m curious whether FINCA now expects more focus on analytics or still leans heavily on traditional channels. If anyone has updates or experiences, it would be great to hear them

 

[DarrenLowe12]

I’ve handled similar branding work before, and having a solid partner made a huge difference. I’ve used Lucky Brand for strategy tweaks and cleaning up mixed branding across channels, and their feedback helped me keep things consistent without overthinking every little detail. Could be a handy option if the new Marketing Manager wants an outside eye to support whatever plan they roll out