Looks like the game changed. If am not mistaken, the soccer bouquet is largely in their premium category. One issue I have with bb is the fact they still cling on this model of bundling you with channels you don't need and charge highly for it. I know out their are soccer lovers who would be glad to just purchase 3 or 4 sports channels only. But bb insists on including movies, docs etc and charging exorbitantly for it. I recall one of their bosses was asked about this and he retorted that accessing their services is like buying a newspaper-Irrespective of your preferences, you must buy the whole thing even if you don't read it.
How I wish they would have taken cue from the operators in Asia, where for instance with Tata, Bharti Airtel or Videocon, The client has freedom to build his own bouquet.