Zocalo! Just like Dropbox

Zocalo! Just like Dropbox

Mwl.RCT

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[h=2]Amazon launches cut-price Dropbox competitor Zocalo, takes a page from Microsoft’s monopolistic playbook[/h]
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  • Amazon, after years of letting Dropbox ride its cloud storage coattails, is finally launching its own cloud storage and sharing service: Zocalo. Priced at just $5 per month for 200GB of storage, the oddly named Zocalo is about a third of the price of Dropbox. With the ability to annotate documents and integrate with your IT dept’s corporate directory, Zocalo is also going after Google Drive/Docs.


  • Just like Dropbox, Zocalo comes with a desktop sync client for Windows and OS X, and files are accessible through the website or apps for iOS, Android, and Kindle Fire. On the end-user side of things, Zocalo seems fairly simple at the moment; there’s a file revision history, annotation for supported file types, and a share-file dialog that looks a lot like Google Drive/Docs.


  • To be honest, though, this is less about functionality and more about strategy. Dropbox, Box, Google Drive, and Amazon Zocalo are all basically the same thing — but due to the economies of scale, and sheer engineering might, there isn’t really any way for Dropbox or Box to compete with Google or Amazon.
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