leroy
JF-Expert Member
- Dec 8, 2010
- 1,589
- 2,140
According to one source, there are more than 164 million blogs...
But why do bloggers (and the blogs they create) fail?
And more important, how do some people beat the odds
and build blogs that help them build HUGE businesses?
The answer lies in:
[h=3]The Psychology Behind Why Blogs Fail[/h]Most people who start blogs dream about their blog soaring to Everest-level subscriber numbers.
(Who doesnt want to make a splash?)
And theyre willing to do the work, too. Theyre not looking for handouts, they want to earn their success.
(Sound familiar?)
So, what happens?
It turns out that most people who start blogs quit within the first 3 months.
Why?
Its simple. When people start blogs, they do the wrong things.
And the problem is, when they spend time on all those things they find something strange happens:
Theyll waste their first 3 months, and theyll have NOTHING to show for it other than a bunch of social media logins, passwords, and the belief that Ill be ready to go, when I just finish this one thing
But theyll have NO RESULTS.
And that lack of results will demotivate the MOST AMBITIOUS individual.
(Ive been there )
Its human psychology.
(The more time you spend working on something without a reward, the harder it is to continue doing it).
And thats why, I believe, most bloggers fail.
They start their blog with good intentions, but fall off the beaten path because they waste time on pointless drivel that doesnt deliver what they really want: more traffic more leads more sales.
Its sad, but it doesnt have to be that way.
So I have a question for you:
Are you worried that the same thing will happen to you?
Are you scared that youll waste your time on the pointless drivel fake blogging experts shill as advice?
Or worse, maybe the same has already happened to you and youre tired of it?
If you said Heck, YES! youre in luck.
Throughout the rest of this article Im going reveal the time-wasting things that cause well-deserving bloggers like you to fail.
The time-wasting things that cause you to get no results demotivated and eventually cause you to burn out and quit.
And whats better is, when you eliminate these time-wasters from your blogging schedule, I believe YOU CAN BEAT THE ODDS.
Ready?
Lets jump in.
[h=3]Time-Waster #1: Creating Too Much Content[/h]When I asked bloggers, How do you spend time on your blog?, they said I spend about 80-90% of my time on creating content.
This makes ZERO sense.
Heres the deal: When you run a blog that has a few readers, adding more content doesnt help you get more readers. The math just doesnt work.
Lets say you have 100 readers. What are the chances that one of those people will love your content so much that they tell ALL of their friends about it? 1%? 2%? If that?
Whatever it is, its low, and at that rate, you might get 1 new loyal reader. Going from 100 readers to 101 readers isnt how you build a blog readership.
To build a blog readership, youve got to go from 100 readers to 500 readers. Then, from 500 readers to 700 readers, and so on.
How do you do it? The secret lies in your ability to promote the content you already have, because if youve got something that was only seen by 100 people, chances are there are at least 10,000 or 100,000 other people in the world that can benefit from what you wrote.
So, Im giving you permission
You dont have to create content, day in, and day out. You just have to work on getting the content you already have in the hands of more people.
How does that feel? Good? Great? AWESOME?
[h=3]Time-Waster #2: Promoting Content The Wrong Way[/h]This always cracks me up
When I talk to people, and I ask them How do you currently try to get your name out there?
Heres what they say:
Okay, so I publish an article, then I share it on Twitter, Facebook, and my other social media networks.
And Im like, Okay, and then what?
Umm I sometimes tweet out my article a few times because not all my followers see it the first time.
And again, Im like And ?
I sometimes ask one of my friends to share it on their Twitter, too.
And again, And
And thats when they fall flat.
Well, I dont know what else to do. So I write more content.
(Does this sound familiar? Fess up
)
[Face Palm]
Newsflash: Sharing your content to your small (and inactive) social media accounts ISNT PROMOTION. And doing it regularly is often a waste of time
Youll NEVER build a blog that fuels your business by following that method of promotion.
Now what really grinds my gears, is right about now, people always say Okay, what do I do then, smarty pants?
But its not about promotion tactics. Youve got to understand what good promotion is, and how it works first.
So, heres what you need to know:
The easiest way to get readers for your blog is to convince another blog that has readers to send readers your way.
Thats it.
(Notice how I didnt say share it on Twitter).
What you MUST do is convince people who have readers to send you readers.
The question is How? And that leads me to the NEXT big time-waster.
[h=3]Time-Waster #3: Creating a Me Too Blog[/h]If you want other bloggers to send their readers your way, youve got to create a blog that warrants it.
And the sad truth is, most blogs out there dont warrant it.
Most blogs, in fact, are what I call Me Too blogs. They say the same things as everyone else and nobody cares.
The problem, again, is just human psychology. What blends in gets ignored, what stands out gets remembered. Its that simple. And every second you spend working on a me too blog is a second wasted.
The question is, How can YOU stand out when theres more than 164 million blogs?
Dont write about fitness. Write about fitness for 45+ year-olds who want to do cross-fit.
Or, as a personal example, when I wanted to break into the marketing space (one of the most crowded blog spaces on the net), I didnt just write about marketing. I focused in on how to leverage proven psychological principles to improve conversion rates.
But why do bloggers (and the blogs they create) fail?
And more important, how do some people beat the odds
and build blogs that help them build HUGE businesses?
The answer lies in:
[h=3]The Psychology Behind Why Blogs Fail[/h]Most people who start blogs dream about their blog soaring to Everest-level subscriber numbers.
(Who doesnt want to make a splash?)
And theyre willing to do the work, too. Theyre not looking for handouts, they want to earn their success.
(Sound familiar?)
So, what happens?
It turns out that most people who start blogs quit within the first 3 months.
Why?
Its simple. When people start blogs, they do the wrong things.
And the problem is, when they spend time on all those things they find something strange happens:
Theyll waste their first 3 months, and theyll have NOTHING to show for it other than a bunch of social media logins, passwords, and the belief that Ill be ready to go, when I just finish this one thing
But theyll have NO RESULTS.
And that lack of results will demotivate the MOST AMBITIOUS individual.
(Ive been there )
Its human psychology.
(The more time you spend working on something without a reward, the harder it is to continue doing it).
And thats why, I believe, most bloggers fail.
They start their blog with good intentions, but fall off the beaten path because they waste time on pointless drivel that doesnt deliver what they really want: more traffic more leads more sales.
Its sad, but it doesnt have to be that way.
So I have a question for you:
Are you worried that the same thing will happen to you?
Are you scared that youll waste your time on the pointless drivel fake blogging experts shill as advice?
Or worse, maybe the same has already happened to you and youre tired of it?
If you said Heck, YES! youre in luck.
Throughout the rest of this article Im going reveal the time-wasting things that cause well-deserving bloggers like you to fail.
The time-wasting things that cause you to get no results demotivated and eventually cause you to burn out and quit.
And whats better is, when you eliminate these time-wasters from your blogging schedule, I believe YOU CAN BEAT THE ODDS.
Ready?
Lets jump in.
[h=3]Time-Waster #1: Creating Too Much Content[/h]When I asked bloggers, How do you spend time on your blog?, they said I spend about 80-90% of my time on creating content.
This makes ZERO sense.
Heres the deal: When you run a blog that has a few readers, adding more content doesnt help you get more readers. The math just doesnt work.
Lets say you have 100 readers. What are the chances that one of those people will love your content so much that they tell ALL of their friends about it? 1%? 2%? If that?
Whatever it is, its low, and at that rate, you might get 1 new loyal reader. Going from 100 readers to 101 readers isnt how you build a blog readership.
To build a blog readership, youve got to go from 100 readers to 500 readers. Then, from 500 readers to 700 readers, and so on.
How do you do it? The secret lies in your ability to promote the content you already have, because if youve got something that was only seen by 100 people, chances are there are at least 10,000 or 100,000 other people in the world that can benefit from what you wrote.
So, Im giving you permission
You dont have to create content, day in, and day out. You just have to work on getting the content you already have in the hands of more people.
How does that feel? Good? Great? AWESOME?
[h=3]Time-Waster #2: Promoting Content The Wrong Way[/h]This always cracks me up
When I talk to people, and I ask them How do you currently try to get your name out there?
Heres what they say:
Okay, so I publish an article, then I share it on Twitter, Facebook, and my other social media networks.
And Im like, Okay, and then what?
Umm I sometimes tweet out my article a few times because not all my followers see it the first time.
And again, Im like And ?
I sometimes ask one of my friends to share it on their Twitter, too.
And again, And
And thats when they fall flat.
Well, I dont know what else to do. So I write more content.
(Does this sound familiar? Fess up
[Face Palm]
Newsflash: Sharing your content to your small (and inactive) social media accounts ISNT PROMOTION. And doing it regularly is often a waste of time
Youll NEVER build a blog that fuels your business by following that method of promotion.
Now what really grinds my gears, is right about now, people always say Okay, what do I do then, smarty pants?
But its not about promotion tactics. Youve got to understand what good promotion is, and how it works first.
So, heres what you need to know:
The easiest way to get readers for your blog is to convince another blog that has readers to send readers your way.
Thats it.
(Notice how I didnt say share it on Twitter).
What you MUST do is convince people who have readers to send you readers.
The question is How? And that leads me to the NEXT big time-waster.
[h=3]Time-Waster #3: Creating a Me Too Blog[/h]If you want other bloggers to send their readers your way, youve got to create a blog that warrants it.
And the sad truth is, most blogs out there dont warrant it.
Most blogs, in fact, are what I call Me Too blogs. They say the same things as everyone else and nobody cares.
The problem, again, is just human psychology. What blends in gets ignored, what stands out gets remembered. Its that simple. And every second you spend working on a me too blog is a second wasted.
The question is, How can YOU stand out when theres more than 164 million blogs?
Dont write about fitness. Write about fitness for 45+ year-olds who want to do cross-fit.
Or, as a personal example, when I wanted to break into the marketing space (one of the most crowded blog spaces on the net), I didnt just write about marketing. I focused in on how to leverage proven psychological principles to improve conversion rates.
