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[h=1]Betty White Is Americas Favorite and Most Trusted Personality, and the Most Prone to Driving Brand Purchase[/h][h=2]Survey Shows Maturity Makes Celebrities More Effective Brand Endorsers[/h]Thursday, August 18, 2011
New York, NY Based on a recent Ipsos poll of over 2,000 U.S. adults, Betty White stands out as Americas favorite and most trusted personality, and the one whose endorsement of a company would be most likely to drive business.
Denzel Washington and Sandra Bullock Next in Popularity
Betty White gets the highest favorability rating among 100 well-known personalities with 86% of those surveyed expressing a favorable opinion of her (vs. only 3% an unfavorable one). The next most popular celebrities include Denzel Washington (rated favorably by 85%) and Sandra Bullock (84%). Also in the top 10 are: Clint Eastwood (83%), Tom Hanks (81%), Harrison Ford (80%), Kate Middleton now the Duchess of Cambridge (79%), Morgan Freeman (also 79%), Will Smith (77%), and Johnny Depp (76%).
Most of the 100 personalities rated in the survey come from the world of entertainment, news and sports. Elected officials were deliberately excluded from the list.
New York, NY Based on a recent Ipsos poll of over 2,000 U.S. adults, Betty White stands out as Americas favorite and most trusted personality, and the one whose endorsement of a company would be most likely to drive business.
Denzel Washington and Sandra Bullock Next in Popularity
Betty White gets the highest favorability rating among 100 well-known personalities with 86% of those surveyed expressing a favorable opinion of her (vs. only 3% an unfavorable one). The next most popular celebrities include Denzel Washington (rated favorably by 85%) and Sandra Bullock (84%). Also in the top 10 are: Clint Eastwood (83%), Tom Hanks (81%), Harrison Ford (80%), Kate Middleton now the Duchess of Cambridge (79%), Morgan Freeman (also 79%), Will Smith (77%), and Johnny Depp (76%).
Most of the 100 personalities rated in the survey come from the world of entertainment, news and sports. Elected officials were deliberately excluded from the list.