The red tie has been nicknamed the "power tie", and with good reason. This bright color catches our attention and really makes us focus on the man wearing it. But just what is it about the color red, and its use as a tie, that makes us so fascinated? Firstly we have to examine the different cultural views behind the color red. The first thing we have to realize is that the western and eastern views of the color are very different. In the western, Christian world, red is associated with sin, blood, jealousy, and sex. The Devil is often depicted as being a red creature, and an angry person can be described as "seeing red". In the classic novel "The Scarlet Letter" the protagonist has to wear red letter "A" to mark her adultery. Also, the term "red light district" describes an area where brothels are. In Chinese tradition however, red is a very positive color associated with money, fertility, and good luck. Chinese wedding dresses are red, and money is gifted in red envelopes during the Chinese New Year. With globalization and the merging of all of these different worlds, red has come to be a very complex and moving color in modern society. When we see someone in a red necktie we might think of power, wealth, and a certain ruthlessness. This is a man who means business and will do whatever it takes to achieve his goals. All of these are reasons why a man might prefer a red necktie. If you are thinking about donning this color, be careful to think about the image you are projecting to the people around you, and if this is the message you want to convey.