Rutashubanyuma
JF-Expert Member
- Sep 24, 2010
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- #2,081
In marketing yes, putting a beautiful woman in the front cover of an agricultural about magazine may help attracting more youth into agriculture. Get me right, I said "May" because people like myself are not going to be persuaded by that. With regards to renaming the declaration I don't personally see that it will have much impact but yes may help to tune the mentality of a mass as well as government in policy making.Do you buy the yarn agribusiness more saleable if brochures are promoted by beautiful women rather than those really working in the farms? And, is renaming of the clarion "agriculture is the backbone of the economy" to "agriculture is the oxygen of the economy" vital in revamping agriculture?
Or are mere words repackaging effective in problem solving or we need real tangible ways to do it?
We appreciate the effort but not convinced of the arguments
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