Mb-one
JF-Expert Member
- Aug 14, 2011
- 885
- 1,298
Make content your # 1 focus
When it comes to blogging, there are plenty of important factors. Having a unique and professional design, a viable topic, a brandable logo, and clear options for subscribing are all important.
But without one factor, none of the rest of them matter.
All A-list bloggers recognize content as the biggest factor to their growth. As a quick scenario, lets imagine that Brian Clark owned your website. Do you think if he wrote the high-quality content he did for Copyblogger and applied the same marketing strategies, that blog would go nowhere? Of course not. Copybloggers excellent content would do well on any relevant website and is what has kept people coming back here for more than four years.
Im someone who gets obsessed with designing and tweaking sites for maximum conversion, so it took me a while to really implement this. In fact, I would say that I was blogging for almost two years without giving writing the focus it deserved.
It was only after I eventually took my head out of stats programs like Crazy Egg and BLVD Status (which are both fantastic, by the way) and put my effort into writing that I managed to build a 4,000-subscriber blog in 12 months.
Content is your main way to shine in an increasingly competitive field. Make sure that its getting your full attention.
Stick to your own guidelines
I believe that most bloggers reading this could eliminate all blog reading from their lives and still do well online.
Sure, its great to read the stories of people doing well and gain nuggets of knowledge that will help to improve your current offering.
But this knowledge-seeking becomes a problem when you allow your search for great information to change how you operate.
In the social media space, I am always changing, because its my job to be active on the latest service and see how it can best be used to connect with others in my niche.
My blogging strategy, though, rarely changes.
If you look carefully around your niche, different bloggers write very differently. Youll find variations in things like:
Posting frequency
Writing style, tone, and voice
Article length
Use of images
In the internet marketing niche, the common length for most blog posts tends to be around 500-800 words. If you look at my own articles though, you will see that I regularly surpass 2,000 words. This is completely different from anyone else in the niche, but because I provide a lot of value in one place, its working well for me.
Just like youll probably never see Brian start publishing two or three posts every day, Ill rarely write less than 1,000 words on my own website. You lose your winning difference the moment you do something because someone else is doing it.
Set your own guidelines and youll build an audience that will not only love what you have to say, but stick around because they expect more great things from you in the future.
Recognize your own influence
Everyone has some influence online, even if some have more than others. Growing that influence involves a lot of effort and a lot of time, but losing it can happen overnight.
Even if you only have 10 twitter followers and your blog hasnt yet received its first comment, you still have influence. And that means you have a responsibility to give people the best advice and value that you can.
If you care about your audience and put value first, your influence will grow more quickly than you might think.
Look at who, not what
Looking at who is behind a blog and trying to model how they achieved what they did, rather than focusing on the end result as we usually do, has been a big game-changer for me.
ABOUT US
TZ BLOG DESIGN Inc is the first leading TANZANIA blog designers specialized in advanced blog services including blog design, blog development as well as blog conslutation. We have a team of best blog designers and developers who work with our clients to help them achieve their goals whether it is generating more leads, increasing sales or just painting a better look and feel of their blog or website..
CONTACT 0652206863
TZBLOGDESIGN.BLOGSPOT.COM
When it comes to blogging, there are plenty of important factors. Having a unique and professional design, a viable topic, a brandable logo, and clear options for subscribing are all important.
But without one factor, none of the rest of them matter.
All A-list bloggers recognize content as the biggest factor to their growth. As a quick scenario, lets imagine that Brian Clark owned your website. Do you think if he wrote the high-quality content he did for Copyblogger and applied the same marketing strategies, that blog would go nowhere? Of course not. Copybloggers excellent content would do well on any relevant website and is what has kept people coming back here for more than four years.
Im someone who gets obsessed with designing and tweaking sites for maximum conversion, so it took me a while to really implement this. In fact, I would say that I was blogging for almost two years without giving writing the focus it deserved.
It was only after I eventually took my head out of stats programs like Crazy Egg and BLVD Status (which are both fantastic, by the way) and put my effort into writing that I managed to build a 4,000-subscriber blog in 12 months.
Content is your main way to shine in an increasingly competitive field. Make sure that its getting your full attention.
Stick to your own guidelines
I believe that most bloggers reading this could eliminate all blog reading from their lives and still do well online.
Sure, its great to read the stories of people doing well and gain nuggets of knowledge that will help to improve your current offering.
But this knowledge-seeking becomes a problem when you allow your search for great information to change how you operate.
In the social media space, I am always changing, because its my job to be active on the latest service and see how it can best be used to connect with others in my niche.
My blogging strategy, though, rarely changes.
If you look carefully around your niche, different bloggers write very differently. Youll find variations in things like:
Posting frequency
Writing style, tone, and voice
Article length
Use of images
In the internet marketing niche, the common length for most blog posts tends to be around 500-800 words. If you look at my own articles though, you will see that I regularly surpass 2,000 words. This is completely different from anyone else in the niche, but because I provide a lot of value in one place, its working well for me.
Just like youll probably never see Brian start publishing two or three posts every day, Ill rarely write less than 1,000 words on my own website. You lose your winning difference the moment you do something because someone else is doing it.
Set your own guidelines and youll build an audience that will not only love what you have to say, but stick around because they expect more great things from you in the future.
Recognize your own influence
Everyone has some influence online, even if some have more than others. Growing that influence involves a lot of effort and a lot of time, but losing it can happen overnight.
Even if you only have 10 twitter followers and your blog hasnt yet received its first comment, you still have influence. And that means you have a responsibility to give people the best advice and value that you can.
If you care about your audience and put value first, your influence will grow more quickly than you might think.
Look at who, not what
Looking at who is behind a blog and trying to model how they achieved what they did, rather than focusing on the end result as we usually do, has been a big game-changer for me.
ABOUT US
TZ BLOG DESIGN Inc is the first leading TANZANIA blog designers specialized in advanced blog services including blog design, blog development as well as blog conslutation. We have a team of best blog designers and developers who work with our clients to help them achieve their goals whether it is generating more leads, increasing sales or just painting a better look and feel of their blog or website..
CONTACT 0652206863
TZBLOGDESIGN.BLOGSPOT.COM
