Facebook's Completely Ending Its Email Service -Here's Why It Matters To You

Informer

JF-Expert Member
Jul 29, 2006
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If you have subscribers with an @facebook.com email address, read on. Facebook announced that it is retiring its email service completely and will stop forwarding messages to your primary email addresses starting May 1, 2016. (Facebook already stopped providing new @facebook.com addresses back in 2014.)

To make sure your emails continue to get delivered to your subscribers, I recommend asking those who have an @facebook.com email address to update their subsciption with a different address. This will allow them to receive your content, and will prevent an increase in bounce backs, which can negatively impact your email sender reputation.

Asking Subscribers to Update Their Email Address

Creating a segmented list of subscribers based on their email domain is the best way to send a targeted message to those who have an @facebook.com email address.
 
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