EMT
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- Jan 13, 2010
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The Blackberry Messenger (BBM) app is to be offered as a download to run on rival platforms. Blackberry said it would initially offer texts, photo messages and group sharing functions on devices running Google's Android and Apple's iOS operating systems from "the summer".
It added it planned to roll out screen sharing, voice and video calls - all without charge - later in the year. The move could prove disruptive to Skype, Whatsapp and other rivals.
However, with reports that Whatsapp could shortly add voice calls and that Google has been working on its own unified messaging service, Blackberry may find competition in the market is about to intensify.
BBC News - Blackberry expands BBM chat app to Android and iOS
It added it planned to roll out screen sharing, voice and video calls - all without charge - later in the year. The move could prove disruptive to Skype, Whatsapp and other rivals.
However, with reports that Whatsapp could shortly add voice calls and that Google has been working on its own unified messaging service, Blackberry may find competition in the market is about to intensify.
BBC News - Blackberry expands BBM chat app to Android and iOS
Come summer, BlackBerry will release BBM as a standalone app. Initially, it will be targeted at Apple's iOS 6 and Android Ice Cream Sandwich (4.0) and above, and will provide a basic feature set. But CEO Thorsten Heins said the company intends to flesh it out further in the months that follow.
"We're committed to making the BBM experience on other platforms as fully featured as we can," Heins said. "We'll start with messaging and groups, but we'll add voice and screen share later on. … BB10 is such a strong platform that we are confident it can become an independent messaging solution."
Do u think it's a wise move for blackberry ?? I think they're digging their own grave, since bbm is the only thing that lures most of the pple into buying their phones.