TPA 1 on Yamal 402 will air UEFA EURO 2016.
IMG SECURES LIVE INFLIGHT AND INSHIP RIGHTS TO UEFA EURO 2016™
May 23, 2016
IMG, a global leader in sports, events, media and fashion, has secured global inflight and inship rights for this summer’s UEFA EURO 2016™.
The deal with UEFA allows IMG to distribute live coverage of the event to the airline and cruise liner industries, while daily and weekly highlights programmes will be produced especially for the market as will a review of the tournament.
Live coverage will also be shown on Sport 24 and Sport 24 Extra, the IMG-owned and operated channels produced exclusively for inflight and inship. A total of 51 matches will be shown live across both channels, starting with the opening game between host nation France and Romania on Friday 10th June.
IMG provides more sports programming to airlines than any other distributor, each year supplying over 600 hours of programming to more than 50 international airlines, while Sport 24 is a 24/7 service, currently available across 11 airlines and six cruise lines.
Richard Wise, Senior Vice President, IMG Media said: “Showing live coverage of UEFA EURO 2016™ in the air and at sea is further evidence of our commitment to football fans, who can now plan their travel safe in the knowledge that they can watch events as they happen in France this summer. With the final of the UEFA Champions League also available on our Sport 24 channel this coming weekend, our in-flight football offering has never been stronger.”
Guy-Laurent Epstein, Managing Director Marketing at UEFA Events SA commented: “UEFA and IMG have a long-term partnership going back to include UEFA EURO 2008 and UEFA EURO 2012 and currently including the European Qualifiers as well as UEFA’s club competitions. What started out as a delayed and highlights only portfolio has now transformed to live coverage through IMG’s own channels Sport 24 and Sport 24 Extra, complemented by an extensive programming and highlights offering to the airline and cruise liner industries. In our view, IMG is the ideal partner to bring UEFA EURO 2016 to the travelling fan and we are very happy to have them on-board.’’