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Short course announcement

Discussion in 'Nafasi za Kazi na Tenda' started by Dline, Feb 20, 2012.

  1. Dline

    Dline Member

    Feb 20, 2012
    Joined: Sep 9, 2011
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    Enhancing your performance..........
    Dnly-Line Consultancy
    Consultation and Training Services in Team Building, Leadership and Management.

    Tel: General ( + 255- 762389664, + 255- 712859684)
    P. O. Box 65506 Dsm.

    E-mail: Website: Dar es salaam Tanzania

    Course Title: Communication and Public Relations Skills.

    Date: 6 - 8 March 2012 Venue: peacock Hotel - Dar es salaam
    The Course:
    Communication and Public Relation provides a foundation understanding of public relation and the role that it may play in building meaningful, beneficial relationships between organizations, markets, audiences and publics, particularly in times of change. This course will provide students with an understanding of the fundamental communication and relational concepts and processes that underpin communication and public relations strategies and campaigns. The course focuses on strategic communication planning; risk, issues and crisis communication; organizational communication; community relations; government relations; and ethics. Participants will develop a strategic communication plan to address contemporary public relations issues.

    Course Contents:
    Introductions, Evolution of public relations, Contemporary public relations challenges, Strategy processes, Corporate identity and branding, Research techniques, Public relations plan writing and Report writing, Communication and meaning, Public opinion and persuasion, Evaluation of information, exposure, awareness, understanding, changes in attitudes and behavior, Professional organizations and Codes of Ethics. Public information and consultation, Engagement concepts and practices, Public policy formation and development, Conflict Management Issues, risk, crisis and reputation management.

    Learning Outcomes:

    Ø Participants will Understand the range of approaches and debates about the nature, role and value of public relations
    Understand why the planning process is important, identify research approaches, determine strategic objectives, select and justify strategies and campaign tactics
    Ø Apply communication and strategy concepts to campaign planning and prepare public relations communication texts and materials
    Ø Appreciate the importance of ethical public relations practice and social/corporate responsibility
    Ø Oversee the need of Change Management in Organizations
    Ø Lobbying and Speech/Report writing.

    Target Group:Public Relations Officers, Managers, Communications Officers, Marketing analysts, Product Managers, Public Relations Consultants, Journalist, Marketing officers, Customers relation Officers, students and other interested parties.

    Course Fees: Tsh.550, 000 and / or USD 345 (email the bank slips to the above email address after payment in the bank.) Payment Mode: Payment should be made by cash or cheque to DnLY-Line Consultancy NBC bank account No. 041103001749 at any Branch before 3[SUP]rd[/SUP] March 2012 The fees indicated cover for course material, tuition, refreshments for two breaks and lunch
  2. matumbo

    matumbo JF-Expert Member

    Feb 20, 2012
    Joined: Jul 9, 2011
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    Hawa ni matapeli..kuweni makini jamani.
  3. Idimulwa

    Idimulwa JF-Expert Member

    Feb 21, 2012
    Joined: May 27, 2011
    Messages: 3,384
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    Wizi mtupu
  4. Mabwepande

    Mabwepande JF-Expert Member

    Feb 21, 2012
    Joined: Feb 17, 2012
    Messages: 230
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    Mods kwanini mnawalea Matapeli hawa.. Kozi siku mbili Laki Tano na nusu kweli!!!
  5. mtzedi

    mtzedi JF-Expert Member

    Feb 22, 2012
    Joined: Dec 13, 2011
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    kozi za kchna iz hata havard university hawalipi pesa izo. utakula manyoya ww