Microsoft Can't Sell Windows 8, So It's Giving It Away

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. After collecting data on its users to sell ads, Microsoft is prepared to offer a free upgrade to Windows 8.1 for Windows 7 users. "Windows 8.1 with Bing," as the name implies, will feed users into Bing search and other Bing services as well as Microsoft's cloud-based services.

Free OS upgrades are something new to Microsoft, but not to the industry. Apple (NASDAQ: AAPL) offered free upgrades to its newest Mac OS X last year, and Google offers free upgrades for Chromebooks and Android devices that support the update. The move is questionable for Microsoft, however, which has typically received $50 per device from OEMs to license Windows.

Windows 8 is a strong departure from its predecessors, focusing more on touch devices than traditional mouse and keyboard inputs. So far, the new user interface has been a flop. Only 10.7% of PC users have Windows 8 or 8.1 installed, according to Net Applications. More telling is that fewer than half of Windows 8 users have installed the 8.1 update.
Microsoft faces another problem: Mac OS is seeing increased adoption, even as PC sales fade.

source; Microsoft Can't Sell Windows 8, So It's Giving It Away


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