June 6, 2016
Nairobi, Kenya
Kenya eyes tourists from East Africa in Sh150m promotion
Official data shows that visitors from Tanzania dropped 17.3 per cent to 17,752 last year, Ugandan travellers to Kenya reduced eight per cent to 29,038 while those from Rwanda narrowed 1.3 per cent to 11,242.
“In terms of investment, we have taken Tanzania and Uganda for granted. But this is going to change,” said Mr Balala at a press briefing in Nairobi but cautioned against the rising political heat.
Kenya has announced a Sh150 million marketing campaign in effort to reverse a drop in East African visitors following a similar successful campaign last year that have improved arrivals from Nigeria and South Africa.
Tourism secretary Najib Balala said the campaign targeting visitors from Tanzania, Uganda and Rwanda follows a recent consumer research conducted in the three countries.
Tourism is a key forex earner for Kenya but a spate of past terrorism attacks has caused a big drop in foreign visitor arrivals after Western nations issued travel advisories, denying the economy hard currency inflows.
Source: Kenya eyes tourists from East Africa in Sh150m promotion
Nairobi, Kenya
Kenya eyes tourists from East Africa in Sh150m promotion
Official data shows that visitors from Tanzania dropped 17.3 per cent to 17,752 last year, Ugandan travellers to Kenya reduced eight per cent to 29,038 while those from Rwanda narrowed 1.3 per cent to 11,242.
“In terms of investment, we have taken Tanzania and Uganda for granted. But this is going to change,” said Mr Balala at a press briefing in Nairobi but cautioned against the rising political heat.
Kenya has announced a Sh150 million marketing campaign in effort to reverse a drop in East African visitors following a similar successful campaign last year that have improved arrivals from Nigeria and South Africa.
Tourism secretary Najib Balala said the campaign targeting visitors from Tanzania, Uganda and Rwanda follows a recent consumer research conducted in the three countries.
Tourism is a key forex earner for Kenya but a spate of past terrorism attacks has caused a big drop in foreign visitor arrivals after Western nations issued travel advisories, denying the economy hard currency inflows.
Source: Kenya eyes tourists from East Africa in Sh150m promotion
