Kampuni ya sony imejitabiria hasara zaidi

msafwa93 · Sep 17, 2014

Japanese consumer electronics giant Sony has said it expects to record much bigger losses because of its struggling mobile business.

For the full year to March 2015, Sony now expects a full year loss of 230bn yen ($2.15bn; £1.3bn) compared with a previous estimate of 50bn yen.

The firm has cut forecasts for sales in its smartphone business as it faces competition from Apple and Samsung.

Sony has been reorganising its business in recent years.

The company said in a statement its latest plan had been "modified to address the significant change in the market and competitive environment of the mobile business."

Under chief executive Kazuo Hirai - who took charge in 2012 - Sony has sold off parts of the business deemed not central to the company's operations, in an attempt to return to profitability. That included the sale of its US headquarters building in New York, for more than $1bn, and the "Sony City Osaki" premises in Tokyo.

And in its search for new revenues, earlier this month the company unveiled a new range of smartwatches and launched a smartphone that will allow gamers to integrate the device with its PS4 playstation console.

Japanese consumer electronics giant Sony has unexpectedly said its annual loss may be more than four times bigger than initially forecast.
The firm now expects a full-year loss of 230bn yen ($2.15bn; £1.3bn) compared with a previous estimate of 50bn yen.

This was attributed to its struggling mobile business, which has been losing money due to competition from global rivals such as Apple and Samsung.
Sony also said it would not pay a year-end dividend for the first time.

In a statement, Sony said its latest plan had been "modified to address the significant change in the market and competitive environment of the mobile business."

This is the sixth profit warning from the company, which made the announcement after Japanese stock markets had closed. Analysts say that while the company faces a hard time returning its smartphone division to profit, it is not impossible.

"They are not the only smartphone vendors to be under a lot pressure," Rachel Lashford from consultancy Canalys said. "With the right restructuring and focus on products, at the right prices, it is absolutely possible for vendors to move forward." Ms Lashford said both South Korea's LG and Taiwan's HTC have seen their smartphone divisions return to profit after several straight quarterly losses.

Major restructuring

Sony has been looking for new sources of revenue

Sony has been losing money for the past few years and has undertaken a major restructuring to try and stem the losses. Once an investor darling, Sony has also seen its credit rating reduced to junk due to its poor financial performance.

Under chief executive Kazuo Hirai - who took charge in 2012 - Sony sold off parts of the business deemed not central to the company's operations, including its personal computer business It also sold its US office building in New York for more than $1bn, and the "Sony City Osaki" premises in Tokyo, which had been its headquarters for six decades.

In addition, Sony culled 5,000 jobs from its computer and hard-hit television unit, which Mr Hirai has so far refused to sell because it is considered a core business.

Sony's high-end Xperia smartphones have seen poor sales in China and the US because of local competition and limited distribution.

In its search for new revenues, the company recently unveiled a new range of smartwatches and launched a smartphone that will allow gamers to integrate the device with its PS4 playstation console.

Source: bbc.com

Chief-Mkwawa · Sep 17, 2014

hakuna faida kwenye simu unless wewe ni apple au samsung. sio wao tu htc, huawei, lg, na wengineo pia wanahangaika

msafwa93 · Sep 17, 2014

chief-mkwawa said:
hakuna faida kwenye simu unless wewe ni apple au samsung. sio wao tu htc, huawei, lg, na wengineo pia wanahangaika

Tatzo n nini kwani.??
Mbna simu zao nying tu zinauzika.. chief-mkwawa

privacy · Sep 17, 2014

Somji Juma said:
Tatzo n nini kwani.??
Mbna simu zao nying tu zinauzika.. chief-mkwawa

Tatizo sio simu kuuzika bali ni zinauzika kwa kiasi gani?? Kama unaifahamu basi nitajie brand ya Sony (smartphone) inayosumbua sokoni kwa sasa...

msafwa93 · Sep 17, 2014

privacy said:
Tatizo sio simu kuuzika bali ni zinauzika kwa kiasi gani?? Kama unaifahamu basi nitajie brand ya Sony (smartphone) inayosumbua sokoni kwa sasa...

Ukipita maduka ya posta kule ukiulizia xperia z,unambiwa zmeisha mpaka next week sabaabu znanunulika sana..

Chief-Mkwawa · Sep 17, 2014

Somji Juma said:
Tatzo n nini kwani.??
Mbna simu zao nying tu zinauzika.. chief-mkwawa

kwenye biashara kuna kitu kinaitwa fixed cost. yani hizi ni gharama ambazo unazipata hata kama utauza simu moja tu. na zinakuwa ni gharama za kulipa wafanyakazi, research, viwanda nk.

ili uweze kupata hela nyingi kuizidi hio cost inabidi bidhaa utakayoitoa iuze unit nyingi sana.

sony kwa miez mitatu hafikishi unit milion 10 wakati samsung na apple wanafikisha milion 80 na 40.

fixed cost yao itafanana/itakaribiana wote watatu lakini kutokana na na sony kauza unit chache basi yeye atapata hasara

Chief-Mkwawa · Sep 17, 2014

Somji Juma said:
Ukipita maduka ya posta kule ukiulizia xperia z,unambiwa zmeisha mpaka next week sabaabu znanunulika sana..

wanaleta unit chache sababu faida ni ndogo.

Casuist · Sep 17, 2014

chief-mkwawa said:
kwenye biashara kuna kitu kinaitwa fixed cost. yani hizi ni gharama ambazo unazipata hata kama utauza simu moja tu. na zinakuwa ni gharama za kulipa wafanyakazi, research, viwanda nk.

ili uweze kupata hela nyingi kuizidi hio cost inabidi bidhaa utakayoitoa iuze unit nyingi sana.

sony kwa miez mitatu hafikishi unit milion 10 wakati samsung na apple wanafikisha milion 80 na 40.

fixed cost yao itafanana/itakaribiana wote watatu lakini kutokana na na sony kauza unit chache basi yeye atapata hasara

Mkuu nadhani hata fixed cost zinaweza kutofautiana pakubwa, mfano gharama ya kununua eneo la kiwanda Korea na Japan ni tofauti sana au walioviweka China. Pia kwenye variable, gharama ya nishati Japan ni balaa ukilinganisha na aliekiweka China. Factor ziko nyingi kama sera za uchumi nchi husika, viwango mishahara, umiliki wa technolojia etc

Chief-Mkwawa · Sep 17, 2014

Casuist said:
Mkuu nadhani hata fixed cost zinaweza kutofautiana pakubwa, mfano gharama ya kununua eneo la kiwanda Korea na Japan ni tofauti sana au walioviweka China. Pia kwenye variable, gharama ya nishati Japan ni balaa ukilinganisha na aliekiweka China. Factor ziko nyingi kama sera za uchumi nchi husika, viwango mishahara, umiliki wa technolojia etc

haya ni makampuni makubwa sio kwamba akitoka japan basi kila kitu ndio huko huko wanaweza kukita production nchi yoyote wanayoitaka. hamna kitu kinachomzuia sony kufanya production china/taiwan/vietnam kama wenzake

Casuist · Sep 17, 2014

chief-mkwawa said:
haya ni makampuni makubwa sio kwamba akitoka japan basi kila kitu ndio huko huko wanaweza kukita production nchi yoyote wanayoitaka. hamna kitu kinachomzuia sony kufanya production china/taiwan/vietnam kama wenzake

Naelewa mkuu lakini makampuni mengi wanaweka headquarters nchini mwao pia plant mama sometimes inakua nchi husika ambayo inaathiri na sera za nchi ikiwemo kodi. Kuna wakati ilikua ishu baada ya microsoft kutaka kuhamisha sehemu kubwa ya shughuli zake China kutoka Marekani. Yapo makampuni yaliuza unit nyingi lakini kutokana na factor nyingine yakalamba hasara mpaka kuyumba au kuuza na kampuni yenyewe...

Chief-Mkwawa · Sep 17, 2014

Casuist said:
Naelewa mkuu lakini makampuni mengi wanaweka headquarters nchini mwao pia plant mama sometimes inakua nchi husika ambayo inaathiri na sera za nchi ikiwemo kodi. Kuna wakati ilikua ishu baada ya microsoft kutaka kuhamisha sehemu kubwa ya shughuli zake China kutoka Marekani. Yapo makampuni yaliuza unit nyingi lakini kutokana na factor nyingine yakalamba hasara mpaka kuyumba au kuuza na kampuni yenyewe...

mimi issue kubwa ninayoijua sana ni research, kampuni nyingi zilizotumia hela kufanya tafiti na kugundua mambo mengi zimeenda na maji, hasa japan wameathirika sana. kampuni za kimarekani na china wao wanacopy na kupaste waka survive

Casuist · Sep 17, 2014

chief-mkwawa said:
mimi issue kubwa ninayoijua sana ni research, kampuni nyingi zilizotumia hela kufanya tafiti na kugundua mambo mengi zimeenda na maji, hasa japan wameathirika sana. kampuni za kimarekani na china wao wanacopy na kupaste waka survive

Chief-Mkwawa · Sep 17, 2014

intel, microsoft na ibm wanajulikana hao ni exception na ndio mara ya kwanza google kuingia kwenye hio list.

huyu jamaa wetu apple hajawah ingia kabisa kwenye hio list. budget yake ya research haifiki hata asilimia 1 ya mapato.

samsung nae research zake zipo maeneo ambayo yupo vizuri kama kutengeneza memory na display japo mwaka huu ametusuprise na isocell pamoja na exynos ya 20nm.

ukiangalia hio list kuanzia nokia, sony, panasonic, volkswgn, ibm na kina honda wanagundua vitu then watu wanatumia bure wao wanataabika wenzao wanakua

1701 · Sep 17, 2014

Kwanza sony hawaipi kipaumbele marekani kama makampuni mengne,sony wakat ikiwa na ericsson walikuwa succesful sana marekani,huwa naskia na kusoma jinsi wamarekani wanavyolala sony kuwatupa,.
Sony hawajali,angalia samsung na lg wanavyo fanya marketing mpaka huku afrika ndani,sony yeye hana time,
wanataka share zshuke sana ili investor waiache irud kwenye ukoo,ndo maana wanaona raha kutangaza hasara

Jestkilla · Sep 17, 2014

Somji Juma said:
Ukipita maduka ya posta kule ukiulizia xperia z,unambiwa zmeisha mpaka next week sabaabu znanunulika sana..

Wenzio wanaangalia worldwide we unasema Posta Hiv akili ako imekua au imeoza..??

Sent from my iPhone using JamiiForums

Chief-Mkwawa · Sep 17, 2014

1701 said:
Kwanza sony hawaipi kipaumbele marekani kama makampuni mengne,sony wakat ikiwa na ericsson walikuwa succesful sana marekani,huwa naskia na kusoma jinsi wamarekani wanavyolala sony kuwatupa,.
Sony hawajali,angalia samsung na lg wanavyo fanya marketing mpaka huku afrika ndani,sony yeye hana time,
wanataka share zshuke sana ili investor waiache irud kwenye ukoo,ndo maana wanaona raha kutangaza hasara

japo japan ina watu wachache ila kuna hela balaa kwenye tech. ndio nchi inayoongoza kwa kununua vitu kama apps na games. sishangai wakikomaa na nchi yao

Bavaria · Sep 17, 2014

Sony wanatakiwa wahame toka kwenye uzalishaji wa simu na kuwekeza kwenye biashara nyingine.

Bavaria · Sep 17, 2014

chief-mkwawa said:
intel, microsoft na ibm wanajulikana hao ni exception na ndio mara ya kwanza google kuingia kwenye hio list.

huyu jamaa wetu apple hajawah ingia kabisa kwenye hio list. budget yake ya research haifiki hata asilimia 1 ya mapato.

samsung nae research zake zipo maeneo ambayo yupo vizuri kama kutengeneza memory na display japo mwaka huu ametusuprise na isocell pamoja na exynos ya 20nm.

ukiangalia hio list kuanzia nokia, sony, panasonic, volkswgn, ibm na kina honda wanagundua vitu then watu wanatumia bure wao wanataabika wenzao wanakua

You are too technical for a layman not to understand. Your tech fellaz only understand u.

Bavaria · Sep 17, 2014

chief-mkwawa said:
mimi issue kubwa ninayoijua sana ni research, kampuni nyingi zilizotumia hela kufanya tafiti na kugundua mambo mengi zimeenda na maji, hasa japan wameathirika sana. kampuni za kimarekani na china wao wanacopy na kupaste waka survive

Wauze patents zao kama IBM au erricson

privacy · Sep 17, 2014

Jestkilla said:
Wenzio wanaangalia worldwide we unasema Posta Hiv akili ako imekua au imeoza..??

Sent from my iPhone using JamiiForums

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