[h=2]Amazon launches cut-price Dropbox competitor Zocalo, takes a page from Microsofts monopolistic playbook[/h]
Amazon, after years of letting Dropbox ride its cloud storage coattails, is finally launching its own cloud storage and sharing service: Zocalo. Priced at just $5 per month for 200GB of storage, the oddly named Zocalo is about a third of the price of Dropbox. With the ability to annotate documents and integrate with your IT depts corporate directory, Zocalo is also going after Google Drive/Docs.
Just like Dropbox, Zocalo comes with a desktop sync client for Windows and OS X, and files are accessible through the website or apps for iOS, Android, and Kindle Fire. On the end-user side of things, Zocalo seems fairly simple at the moment; theres a file revision history, annotation for supported file types, and a share-file dialog that looks a lot like Google Drive/Docs.
To be honest, though, this is less about functionality and more about strategy. Dropbox, Box, Google Drive, and Amazon Zocalo are all basically the same thing but due to the economies of scale, and sheer engineering might, there isnt really any way for Dropbox or Box to compete with Google or Amazon.