iTunes is free multimedia and software organizing application for your PC. Not only does it let you to organize and play digital music, TV shows, movies, audiobooks and iOS applications, but it also enables you to synchronize all your collected data with all portables devices from Apple (such as iPhones, iPods and iPads). Process of gathering media and apps can be done by importing your own data from your PC, or on very user friendly online store that offers industry leading amounts of content. Purchases made on Apple iTunes store can be shared with all of your devices, which enable you to enjoy that content wherever you are.