msemakweli
JF-Expert Member
- Feb 20, 2014
- 1,627
- 880
This week, what is arguably the world's most celebrated sporting event, the world cup, came to an end with Germany seizing victory for the first time since the fall of the Berlin wall and the unification of East and West Germany. The victory has been viewed by many Germans and the world at large as a harbinger of changing times, a portrayal of a new Germany that is a force to be reckoned with in global political, social and economic circles.
Come 2018, the event will be hosted in Russia, and is already projected to drain a cool $20 billion from the state coffers, to be used in renovating existing and construction of new infrastructure, among other things. The energy and emotions nations mobilize when they bid to host the tournament is phenomenal. To host the 19th edition of the World Cup in 2010, South Africa harnessed the magic and star power of Nelson Mandela. This implies there is tremendous value and prestige in hosting soccer's biggest carnival.
But more importantly, hosting football's biggest competition pays huge economic dividends. Frequently used estimates have shown that the previous three World Cups generated positive economic impact to the tune of $9 billion (Sh789 billion – Japan and South Korea in 2002), $12 billion (Germany in 2006) and $5 billion (Sh438 billion – South Africa in 2010).
Forecasters indicated that this year's tournament would add about $30 billion to Brazil's GDP between 2010 and 2014, generating nearly four million new jobs and raising an additional $8 billion (Sh1.4 trillion) in new tax revenues. The soccer bonanza was expected to bring an additional 3.7 million tourists to Brazil, each expected to spend circa $2,500 (Tshs 4.25million).
The dream of hosting the world cup here in East Africa is now perceived as realistic, and thus merits serious consideration. East Africa's sustained growth has been made by increased flows of direct foreign investment, improved macroeconomic stability and increased investment in infrastructure and education. Furthermore, East Africa can turn its extractive resource boom into a veritable engine for inclusive economic growth, expanding public investment on social programmes while leveraging smart private capital to drive infrastructure growth, agricultural development and the expansion of manufacturing.
According to the African Development Bank, a strong army of middle income Africans is on the march. They will be on hand to spend money and fill the tournament venues. A study by McKinsey Global Institute in 2012 estimated that 48 per cent of Africa's population will have secondary or tertiary education by 2020.
This could drive economic transformation causing more than 50 per cent faster growth in jobs in agriculture, manufacturing, retail and hospitality. Moreover, expansion in sectors such as communication, finance, transportation and construction are expected to remain strong.
We must dare to dream. Hosting the World Cup in East Africa in 2030 is an attainable vision, which has the potential to galvanize the EAC region in unity of purpose; investing collectively in expanding vital regional infrastructure, urban renewal, conservation of biodiversity, tourism, security and education.
Figure 1: Moi International Sports Centre in Kasarani, Kenya
Figure 2: Namboole Stadium, Kampala Uganda
Figure 3: Benjamin Mkapa National Stadium, Dar es Salaam Tanzania
Come 2018, the event will be hosted in Russia, and is already projected to drain a cool $20 billion from the state coffers, to be used in renovating existing and construction of new infrastructure, among other things. The energy and emotions nations mobilize when they bid to host the tournament is phenomenal. To host the 19th edition of the World Cup in 2010, South Africa harnessed the magic and star power of Nelson Mandela. This implies there is tremendous value and prestige in hosting soccer's biggest carnival.
But more importantly, hosting football's biggest competition pays huge economic dividends. Frequently used estimates have shown that the previous three World Cups generated positive economic impact to the tune of $9 billion (Sh789 billion – Japan and South Korea in 2002), $12 billion (Germany in 2006) and $5 billion (Sh438 billion – South Africa in 2010).
Forecasters indicated that this year's tournament would add about $30 billion to Brazil's GDP between 2010 and 2014, generating nearly four million new jobs and raising an additional $8 billion (Sh1.4 trillion) in new tax revenues. The soccer bonanza was expected to bring an additional 3.7 million tourists to Brazil, each expected to spend circa $2,500 (Tshs 4.25million).
The dream of hosting the world cup here in East Africa is now perceived as realistic, and thus merits serious consideration. East Africa's sustained growth has been made by increased flows of direct foreign investment, improved macroeconomic stability and increased investment in infrastructure and education. Furthermore, East Africa can turn its extractive resource boom into a veritable engine for inclusive economic growth, expanding public investment on social programmes while leveraging smart private capital to drive infrastructure growth, agricultural development and the expansion of manufacturing.
According to the African Development Bank, a strong army of middle income Africans is on the march. They will be on hand to spend money and fill the tournament venues. A study by McKinsey Global Institute in 2012 estimated that 48 per cent of Africa's population will have secondary or tertiary education by 2020.
This could drive economic transformation causing more than 50 per cent faster growth in jobs in agriculture, manufacturing, retail and hospitality. Moreover, expansion in sectors such as communication, finance, transportation and construction are expected to remain strong.
We must dare to dream. Hosting the World Cup in East Africa in 2030 is an attainable vision, which has the potential to galvanize the EAC region in unity of purpose; investing collectively in expanding vital regional infrastructure, urban renewal, conservation of biodiversity, tourism, security and education.
Figure 1: Moi International Sports Centre in Kasarani, Kenya
Figure 2: Namboole Stadium, Kampala Uganda
Figure 3: Benjamin Mkapa National Stadium, Dar es Salaam Tanzania

