waltham
JF-Expert Member
- Jan 23, 2014
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Coca-Cola takes marketing to new level with common names
By Boniface Ngahu
Posted Monday, January 12 2015 at 17:52
IN SUMMARY
A friend and their family were surprised over the holidays when they found out that they could buy a Coke for almost each member of the family branded in their own name.
While this campaign is not new in the world, it was interesting to find bottles branded in Kenyan names like: Ciru, Wambui, Maina, Odhis, Otis and many others. I also found quite a number of my siblings' names.
By Boniface Ngahu
Posted Monday, January 12 2015 at 17:52
IN SUMMARY
- Though it is a limited edition only available for a season, the idea is impressive.
A friend and their family were surprised over the holidays when they found out that they could buy a Coke for almost each member of the family branded in their own name.
While this campaign is not new in the world, it was interesting to find bottles branded in Kenyan names like: Ciru, Wambui, Maina, Odhis, Otis and many others. I also found quite a number of my siblings' names.