The daily TV interviews will transform Babu from prospective kingshipness to political commentator and burn him to ashes, when he will, accidentally, and with greater frequency, begin to talk out of his ass. He will remain with nothing to sway a deciding voting block or the proverbial silent majority. Everything is about balance. Too little, bad. Too much, bad. The right amount will allow him to drive the agenda rather than become drowned in the media's agenda. He should be strategic with it.