As well as introducing the range to the publicthe occasion also acted as a platform for the management of the mobilemanufacturers to meet up with the local business partners,
Dealers and variousother notable stakeholders.The Arusha mobile phonemarket is one that the company sees as having a lot of potential and was a keyfactor behind the choice to launch their latest 4G LTE handsets over thetraditional safe haven of Dar es Salaam. With industry booming around theregion and sectors such as tourism and mining aiding in the economicdevelopment many companies such as Samsung are moving quick to ensure theirservices/products are not far from their esteemed customers reach.
The low key launch wasconducted in front of invited guests from the region with glitz added throughlive performances by chart topper and Samsung Electronics Tanzania brandambassador Vanessa Mdee.Speaking during the launchceremony the Managing Director ofSamsung Electronics Tanzania Mr Hyeongjun Seo, spoke of the good relationthat the company has with the people of Arusha and the importance ofmaintaining quality service and products that is synonymous with the brand.
Hestated "Arusha is a key business regionand we are not only looking at continuously providing quality experience to ourcustomers but also providing them with the latest products and innovations inline with the international market."The comments of the ManagingDirector were echoed by SylvesterManyara, Country Manager Retail Mobile division saying "today we launch this new technology in the presence of our key dealersand distributors, we have chosen Arusha as it represents the continued growththat is part of Samsung culture.‘Muvika' is a slang wordthat plays on the ability of the mobile device and fast connectivity that comeswith 4G LTE enabling individuals to load even movies at breath taking speeds.
4G LTE (Fourth Generation Long Term Evolution) is the latest mobileconnectivity technology that is taking the world by storm. With a growingdemand for smartphones comes the need for fast and effective connectivity. Theintroduction of smartphones with such capabilities Samsung Electronics Tanzaniaare ensuring that the needs and wants of their customers are met.Having been named as theTanzanian brand ambassador for Samsung products Ms Vanessa Mdee will act as the official face for the series of handsetsthat will be released under the Muvika umbrella.
Commenting on her role Vanessasaid "this is another great chapter weare establishing with Samsung since we started our journey together and as a nativeof Arusha I am delighted to have the opportunity to be at the forefront of thetechnological change that Samsung is establishing".ENDAbout Samsung ElectronicsSamsung Electronics is atechnology conglomerate employing 236, 000 people across 79 countries openingnew possibilities and transforming the world, of smartphone, television,air-conditioner, home appliances, camera and printers and with advancedtechnology suiting customer needs and demands.
To discover more, please visit www.samsung.com. And www.facebook.com/SamsungMobileTanzania.