Kaa salama kwenye wavuti

Kaa salama kwenye wavuti

Herbalist Dr MziziMkavu

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Mitandao salama

Ni vyema kuwa makini zaidi wakati wowote unapoenda mtandaoni kwa kutumia mtandao ambao hauujui au hauuamini- kama vile mikahawa ya mtandao. Mtoaji huduma anaweza kuchungua msongamano wote kwenye mitandao yao, ambako kunaweza kuwa pamoja na taarifa yako yakibinafsi.

Unapounganisha kupitia kwenye mitandao iliyosimbuliwa fiche ya WiFi ambayo haihitaji nenosiri (kama vitufe vya WPA2), yeyote aliye kwenye eneo hilo anaweza kuchuza taarifa inayopita katikati ya kompyuta na WiFi maarufu.

Kama unatumia WiFi nyumbani, unapaswa kuhakikisha unatumia nenosiri ili kulinda muunganisho wako. Fuata tu maagizo yaliyotolewa kwa ISP yako au ruta ya mtengenezaji ili uweka nenosiri lako binafsi kwenye ruta badala ya kutumia nenosiri chaguomsingi la ruta, ambalo linajulikana kwa wahalifu. Unapaswa kutumiamkiwangi cha WPA2.

Ni Vyema Kujua kuwa mitandao ya WiFi uanyotumia yafaa kulindwa nenosiri lake. Soma mada ifuatayo:

Usalama wa simu

Ikiwa unatumia simu yako ya mfukoni kutafuta jambo fulani kwenye wavuti au kupakua programu ya sasa, hapa pana baadhi ya vidokezo na ushauri wakukulinda, maelezo yako na simu yako. Tumia msimbo wa kuingia, nenosiri au umbo la usalama ili kufunga simu yako kila mara.

Kamwe usihifadhi maelezo ya kibinafsi kwenye simu yako, kwenye ujumbe na barua pepe. Hii ni pamoja na vitu kama nambarisiri yako ya kadi ya benki, manenosiri yoyote ya akaunti au misimbo ya usalama ilyo na majina ya kawaida kwenye orodha yako ya mwasiliani. Unaweza kutumia jina la msimbo ikiwezekana.

Wezesha tu programu usakinisha kutoka kwenye vyano visivyojuikana ikiwa unapanga kukagua programu zako kwa uangalifu (k.v. programu za Android, hofia zile ambazo zinatoka nje ya Google Play). Inasaidia sana kila wakati kukagua vibali kabla ya kupakua programu.

Angalia chanzo cha faili zako zote na programu ili kuhakikisha kuwa ziko salama kabla ya kupakua. Kwa mfano, ikiwa utaona URL kama www.google.comna sio Google bila shaka ni bora kuondoka kwa usalama wako

Ukitoa simu yako unapopata mpya, hakikisha kuwa unaweka upya kiwanda ili kufuta data yako yote ya binafsi.

Kama simu yako itapotea, iripoti moja kwa moja na mshirikiane na mtoa huduma wao au polisi ili kuitafuta au kuilemaza kwa mbali. Badilisha nenosiri la akaunti zako a mkondoni ambazo zinaeza kufikiwa kupitia kwenye simu yako. Ruhusu visasisho otomatiki tu kwa programu unazoamini sana.

Ni Vyema Kujua baadhi ya vidokezo rahisi vya kukaa salama kwenye simu yako ya mkononi. Soma mada ifuatayo:

Kusoma Kiingereza hapa chini:
Safe networks

Its good to be extra careful whenever you go online using a network that you dont know or trust like in Internet cafés. The service provider can monitor all traffic on their network, which could include your personal information. When you connect through unencrypted Wi-Fi networks that dont require a password (like WPA2 keys), anyone in the vicinity can monitor the information passing between your computer and the Wi-Fi hotspot.

If you use Wi-Fi at home, you should make sure that you use a password to secure your connection. Just follow the instructions provided by your ISP or router manufacturer to set your own password for the router instead of using the router default password, which is known to criminals. You should use the WPA2 standard.

Secure home Wi-Fi



Its good to know that the Wi-Fi networks you use should be password protected. Read the next topic:
 
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Ulaghai wa Matangazo

Vizuri, matangazo muhimu yanaweza kuwa na maana, na kila mara yanakusaidia kupata vitu ambavyo vinakufurahisha haraka zaidi na rahisi. Tunashukuru kutangaz akwenye wavuti kumetoka mbali kwa miaka michache iliyopita, na sasa kumekuwa na upungufu wa kawaida wa kuona

matangazo yanayoudhi au yasiyo na umuhimu ambayo yanaibukiza na kuonekana kwenye skrini yako kama ilivyokuwa hapo awali.

Lakini kwa bahati mbaya siyo matangazo yanatangazwa kwa nia nzuri na kama wavuti umekua, barua taka batili na za idadi kubwa mkondoni

zimeendelea kuongezeka. Katika mwaka wa 2011, kati ya mabilioni ya matangazo yaliyowasilishwa kwa Google, tulizima zaidi ya milioni 130 kwa kukiukasera zetu. Hapa kuna vidokezo vichache vya kukusaidia kuepuka wahalifu na kubakia salama kwenye wavuti:


  1. Ikiwa ni nzuri sana kuwa kweli, pengine sio kweli…
    Tahadhari na matangazo ya mkondoni yanayotoa mikataba ambayo inaonekana mizuri na ya ukweli. Matangazo yanayoahidi bidhaa ghali au huduma a bila malipo au chochote, kama vile gari jipya au likizo kwenye kisiwa, yanawezekana kuwa na nia mbovu.
  2. Epuka washukiwa wa kawaida…
    Matangazo yanayokupongeza kwa kuwa mgeni miongoni mwa mojawapo ya mamilioni wa wanaotembelea tovuti, wakitoa zawadi (kama kompyuta mpya ya mkononi au kompyuta ndogo) katika kubadilishana na ukamilshaji wa usoroveya, au kukwea njia za haraka na rahisi za kutengeneza pesa ("tajirika haraka kufanyia kazi nyumbani kwako kwa takriban saa mbili kwa siku!") ni kila mara zaidi kuliko kuwa na maazimio yoyote mazuri.
  3. Tahadhari kuhusu walaghai wa pesa wa "Google"…
    Baadhi ya matangazo ya mkondoni yanatumia bila idhini neno "Google" au nembo ziingine ili kuendeleza miradi ya uongo "fanyia kazi nyumbani" au "tajirika haraka". Google haina miradi kama hiyo; kumbuka : kama huwezi kupata bidhaa au huduma iliyotangazwa kwenyeorodha yetu ya bidhaa za Google au kwenyeukurasa wa suluhisho za biashara, usiiamini.
  4. Unaposhuku, cheza usalama…
    Je, unahisia mbaya kuhusu matangazo? Jiamini! Bofya tu kwenye matangazo ambayo unafikiria ni salama na yanakuelekeza kwenye tovuti halali.
  5. Ripoti matangazo ya ulaghai…
  6. Ikiwa ulibofya au kuona matangazo mabaya kwenye Google, tafadhali tufahamishe kwa kutumia fomu hii ya kutoa maoni. Tumejitolea kuendela uzoefu bora zaidi wa watumiaji wetu na kufanya kila jitihada ili tusikuonyeshe matangazo yanaweza kudhuru.
Ni Vyema Kujua jinsi ya kuepuka matangazo yasiyo salama. Soma mada ifuatayo:

Kwa Kiingerezasoma hapa:

Ad scams

Good, relevant advertising can be useful and often helps you to find the things that interest you more quickly and easily. Thankfully, advertising on the web has come a long way over the last few years and it's now a lot less common to see annoying and irrelevant ads that pop up and take over your screen than it once was.
But, unfortunately, not all ads are placed with good intentions and, as the web has grown, the sophistication and volume of online scams has continued to increase. In 2011, out of the billions of ads submitted to Google, we shut down more than 130 million for violating our policies. Here are a few tips to help you to avoid scammers and stay safe on the web:

  1. If it's too good to be true, it probably is…
    Be wary of online ads offering deals that seem too good to be true. Ads promising expensive products or services free of charge or for next to nothing, such as a new car or island holiday, probably have a malicious intention.
  2. Avoid the usual suspects…
    Ads congratulating you for being a website's one-millionth visitor, offering prizes (like a new laptop or tablet) in exchange for completing a survey, or promoting quick and easy ways to make money ("get rich quick working from your home in just two hours a day!") are, more often than not, up to no good.
  3. Watch out for Google money scammers…
    Some online ads illegally use the word "Google" or other trademarks to promote false "work from home" or "get rich quick" schemes. Google does not offer such programmes; remember:if you can't find an advertised product or service on our list of Google products or on the business solutions page, don't trust it.
  4. When in doubt, play it safe…
    Do you just have a bad feeling about an ad? Trust your gut! Only click ads that you think are safe and lead to a legitimate website.
  5. Report scam ads…
    If you clicked or saw a bad ad on Google, please let us know, using this feedback form. We are committed to developing the best experience for our users and doing our best never to show you ads that can be harmful.
How we keep ads safe




It's good to know how to avoid unsafe ads. Read the next topic:
 
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Angalia akaunti yako ya Gmail

Kama unatumia Gmail, hapa kuna mambo ya ziada ya kujua.

  • Angaliausambazajina mipangilio ya uwekaji kaumu kwenye akaunti yako. Hakikisha kuwa barua pepe yako inaelekezwa ipasavyo. “Angalia kichupo cha” Mipangilio ya Barua pepe katika Gmail kwa kusambaza na mipangilio ya uwekaji kaumu ambao unawahakikishia wengine ufikivu kwenye akaunti yako.
  • Sasisha anwani yako ya pili ya barua pepe na swli lako la usalama, na toa simu ya rununu ya SMS inayohusiana na ufufuzi wa akaunti. Hii itakusaidia kufufua akauntiyakoikiwa ulipotea ufikivu kwayo. Hakikisha kuwa umefikia kwenye anwani ya barua pepe iliyoorodjeshwa kama nambari yako ya pili na/au simu ambapo ujumbe wa urejeshi wa SMS utatumwa. Pia, kuwa na uhakika katika maswali yako ya uthabiti ni rahisi wewe kukumbuka lakini vigumu kwa wengine kudadisi.
  • Tumia muunganiho salama unapoingia. Kwa chaguo msingi, akaunti za Gmail ziantumia muunganisho salama wa HTTPS-mpangilio wa kusaidia kulinda taarifa yako kutokana na kuibwa unapoingia kwenye akaunti ya Gmail kwenye mtandao pasiwaya wa umma, kama mkahawa au hoteli. Unawezakutazama au kubadilisha mipangilio yakokwa wakti wowote kwenye Gmail au Gmail ya Simu.
  • Angalia ufikivu usio wa kawaida au shughuli kwenye akaunti yako. Kagua kila mara akaunti yako kwa shughuli isiyojulikana au inayoshukiwa. Unaweza kutazama shughuli ya akaunti ya mwiho iliyorekodiwa katika upande wa chini wa ukurasa, pamoja na anwani ya hivi karibuni ya IP kwa kufikia akaunti.
  • Kwa vidokezo zaidi juu ya kuweka akaunti yako ya Gmail salama, chukua dakika moja ukamilishe Orodha ya Gmail ya kukagua usalama.
Ni Vyema Kujua kuwa kufuata vidokezo hivi kutasaidia usalama wa akaunti yako ya Gmail. Soma mada ifuatayo:

Kwa kiingerezasoma Hapa:

Check your Gmail account

If you use Gmail, here are some additional things to know:

  • Check the forwarding and delegation settings in your account. Make sure that your emails are being directed properly. Check the “Mail settings” tab in Gmail for forwarding and delegation settings that grant others access to your account.
  • Update your secondary email address and your security question, and provide a mobile phone for SMS-based account recovery. This will help you to recover your account if you ever lose access to it. Make sure that you have access to the email address listed as your secondary and/or the mobile number to which an SMS-recovery message would be sent. Also, make sure that the answer to your security question is easy for you to remember, but hard for others to guess.
  • Use a secure connection when signing in. By default, Gmail accounts use a secure HTTPS connection – a setting to help protect your information from being stolen when you’re signing in to a Gmail account on a public wireless network, like a cafe or hotel. You can view or change your settings at any time in Gmail or Gmail for Mobile.
  • Check for unusual access or activity in your account. Regularly review your account for unfamiliar or suspicious activity. You can see the last account activity recorded at the bottom of the page, including the most recent IP addresses accessing the account.
  • For more tips on keeping your Gmail account secure, take a minute to complete our Gmail security checklist.
It’s good to know that following these tips will help to keep your Gmail account secure. Read the next topic:

 
Ununuzi salama

Google husaidia watumiaji kupata bidhaa katika idadi ya njia tofauti, na wakati hatudhibiti maudhui kwenye Wavuti, tunataka kuwasaidia watumiajikununua kwa usalama mkondoni. Wingi wa upana wa miamala ya mkondoni huenda mbele bila matatizo, lakini kuna baadhi ya hatari, na hiyo ndiyo kwa sababu tumeunda vidokezo hivi ili kusaidia.

utafutaji wa ununuzi wako


  • Ikiwa ni nzuri sana kuwa kweli, pengine sio kweli… Linganisha bei unayoona kwenye bidhaa nyinginezinazouzwa kwingineko. Ikiwa bei ni tofauti zaidi, tumia tahadhari – hakikisha kufanya utafutaji kwa mwuzaji na kuuliza maswali kuhusu hali ya kipengee.
  • Fanya utafiti kuhusu wauzaji usiowajua: Ikiwa bado hujanunua kutoka kwa muuzaji, chunguza kabla ya shughuli kuhakikisha kuwa ni halali. Kwa mfano, fanya utafutaji wa wavuti wa ukaguzi kutoka kwa wanunuzi wengine walio na uzoefu kwa muuzaji. Wauzaji halali wanapaswa kukupatia taarifa ya mwasiliani ambayo unawea kurejelea ikiwa una maswali yoyote au matatizo kwa muamala wako. Kamwe usitume pesa kwa mfumo wa kuwawilisha kwa mwuzaji ambaye hujamkagua ipasavyo, na bakia chanjagaa kwa majaribio ya hadaa.
Kabla ununue


  • Tumia mbinu ya malipo na ulinzi wa mnunuzi. Makampuni ya kadi ya mkopo kila mara ina punguza dhima yako ya ununuzi wa mkondoni wakati wa ulaghai.
  • Soma maelezo: Kabla ya ununuzi, hakikisha kuwa unafahamu waranti ya muuzaji, na sera ya kurudisha. Baadhi ya hazina zitatoa fidia kamili, wakati nyingine zinatoza ada za kuhifadhi upya na kupeana mikopo tu ya hazina.
  • Tahadhari kuhusu hati iliyopitishwa ya kudai malipo:Kwa mfano, kumekuwa na visa vya hivi karibuni vya hati zilizopitishwaza kudai malipo zinozohusiana na ulaghai wa ununuzi wa magari, ambapo mhalifu hudai ununuzi umelindwa kwa huduma kama vile Google Checkout au Google Wallet. Katika hali hii malipo yanaombwa kupitia kwenye mfumo wa kuhamilisha kwenye benki au kupitia Wetern Unon/MoneyGram, ambayo ni ishara wazi ya ulaghai kama Google Checkout haiwezi kulinganisha uhamisho wa pesa katika mojawapo ya njia hizi. Soma zaidi kuhusu hati bandia za kudai malipo kwenye blogu ya Google Checkout
Vidokezo ya faragha na usalama


Kupokea kitu


  • Weka rekodi ya ununuzi: Ukiwa na dijito au nakala ya karatasi ya miamala mikubwa kunaweza kukusaidia ikiwa unahitaji kurudi au kupambana nagharma ambazo hazijaidhinishwa zilizofanyika kwenye akaunti yako.
  • Hakikisha kuwa imepata kile ambacho umekilipia: Pindi tu utakapookea kipengee, kitoe haraka ili kuhakikisha kila kitu kimesalia ipasavyo. Haraka unavyoweza kuzungumzia kisa cha ulaghai, ndivyo itakavyokuwa fursa bora ya kukitatua ipasavyo.
Kupambana na ughushi

Hakuna yeyote anayetaka kuhadaiwa kununua bidhaa ghushi. Bidhaa ghushi zina rajisi au nembo ambayo inafanana katika au inatofautiana kwa umbali kutoka kwenye rajsi ya nyingine. Wanaiga vipengele vya nembo ya bidhaa katika jaribio lakujipitisha wao kuwa bidhaa halisi za mmliki wa nembo, au wanakweza bidhaa kama faux, replicas, uigaji, au kloni za bidhaa asili.
Tunatoa fomu kwa washikadau na watumiaji ili kuripoti matumizi mabaya, ambazo unaweza kupata katika Kituo cha Msaada. Kwa kuongezea, tumewekeza nyenzo kadhaa za uhandisi na mashine ili kuzuia ukiukaji wa sera za matangazo, ikiwa ni pamoja na ulaghai.
Ripoti matumizi mabaya ya huduma za Google

Mahali ambapo huduma za Google huenda zikatumika kutangaz au kuuza bidhaa na huduma, tunahesabu makampuni na watumiaji ili kuripoti ukiukaji wa sera zetu. Unaweza kufanya hivyo hapa:

Ni Vyema Kujua kuwa unaweza kufuata vidokezo hivi ili kusaidia kuepuka kufanya ununuzi hatari mtandaoni. Soma mada ifuatayo:


Kwa Kiingereza soma hapa:

Shopping safety

Google helps consumers to find products in a number of different ways and, while we don’t control the content on the web, we want to help consumers to shop safely online. The vast majority of online transactions go ahead without problems, but there are some risks, and that’s why we’ve created these tips to help.

Research your purchase



  • If it’s too good to be true … it usually is. Compare the price that you’re seeing with similar goods being sold elsewhere. If the price is significantly different, use caution – make sure that you research the seller and ask questions about the condition of the item.
  • Research unfamiliar sellers: If you haven’t bought from a merchant before, check beforehand to make sure that they’re legit. For example, do a web search for reviews from other buyers with experience of the seller. Legitimate merchants should provide you with contact information that you can reference if you have any questions or problems with your transaction. Never wire money to a seller you haven’t reviewed very thoroughly, and stay alert for phishing attempts.

Before you buy



  • Use a payment method with buyer protections: Credit card companies often limit your liability for online purchases in cases of fraud.
  • Read the fine print: Before you purchase, make sure that you’re familiar with the seller’s delivery, warranty and returns policy. Some shops will offer full refunds, while others charge restocking fees and only give store credit.

Privacy and security tips




Receiving the item



  • Keep a record of the transaction: Having a digital or paper copy of large transactions can help you if you do need to make a return or contest unauthorised charges made to your account.
  • Make sure that you’ve got what you paid for: Once you’ve received the item, give it a quick once-over to make sure that everything is as it should be. The sooner you can try to address a case of fraud, the better chance you have to resolve it positively.

Combatting counterfeiting


No one wants to get tricked into buying counterfeit goods. Counterfeit goods contain a trademark or logo that is identical to or substantially indistinguishable from the trademark of another. They mimic the brand features of the product in an attempt to pass themselves off as a genuine

product of the brand owner or they promote the goods as faux, replicas, imitations or clones of the original product.
We provide brand holders and users with forms to report abuse, which you can find in our Help Centre. In addition, we invest significant engineering and machine resources to prevent violations of ad policies, including counterfeiting.

Report abuse of Google services


Where Google services can be used to advertise or sell goods and services, we count on companies and users to report violations of our policies. You can do so here:



 
Kufunga skrini yako

Umewahi kutoka mchana na kuacha mlango wako ukiwa wazi? Enhe!. Kanuni iyo hiyo inatumika kwenye kompyuta unazozitumia. Kutofunga skrini yako ni kama kuacha mlango wako wazi mbele ya watu usiowajua waweze kuingia na kuchakura makabati yako.

Unapaswa kufunga skrini yako kila wakati unapomaliza kutumia kompyuta yako, kompyuta ya kibao au simu mahiri.

Kuwa mwangalifu zaidi unapotumia kompyuta za umma. Unapaswa kuhakikisha kuwa unaondoka kwenye akaunti zako na kuzima

kivinjari chako kila mara unapomaliza kutumia wavuti kwenye kompyuta ya ushirika, kama vile katika mkahawabwake.

Ni Vyema Kufahamu umuhimu wa kufunga skrini yako unapoondoka kwenye kompyuta katika nyakati zijazo. Soma mada ifuatayo

Zana za Usalama kutoka Google

Hapa pana baadhi ya mifano ya zana za usalama za Google ambazo zinawafanya watumiaji kuwa salama kwenye wavuti.
Uthibitishaji wa hatua -2

Unapoondoka nyumbani kwako huwa unajihisi uko salama ukijua mlango umefungwa. Lakini tafakari jinsi ungehisi salama ikiwa mlango ungelindwa pia? Ni vivyo hivyo kwa maelezo yaliyo kwenye Akaunti zako za Google. Kwa kuhamia uthibitishaji wa hatua mbili hutakuwa na hatua moja tu, bali hatua mbili za usalama ili kusaidia kuzuia mtu asivunje usalama.
Ukisha buni nenosiri la Akaunti yako ya Google, unawea kuongeza safu ya ziada ya usalama kwa kuwezesha uthibitishaji wa hatua mbili. Uthibitishaji wa hatua mbilii huhitaji uweze kufikia simu yako, na vile vile jina lako la mtumiaji na nenosiri unapoingia. Hii inamaanisha kuwa ikiwa mtu fulani ataiba au kubashiri nenosiri lako, anayejaribu kuteka akaunti yako bado hawezi kuingia kwenye akaunti yako kwa sababu hana simu yako. Sasa unaweza kujilinda kwa kitu unachokijua (nenosiri lako) na kitu ulicho nacho (simu yako).

Usimbaji fiche wa Gmail SSL


Gmail ilikuwa mtaoaji huduma wa kwanza wa barua kuu ya wavuti kutoa kipindi kipana cha usimbaji fiche kwa chagu msingi, ambayo inasaidia kulinda brua pepe yako kutokana na kuchukuliwa na wengine wanaotumia muunganisho wako wa Mtandao(kama katika umaarufu wa WiFi). Piam tumepanua SSL katika huduma nyingi pamoja na utafutaji wa wavuti, Nyaraka, Picasa, na nyingine.

Kuvinjari kwa Usalama kwenye Chrome


safe-browsing.png
Jambo moja la umuhimu zaidi unalopaswa kufanya ili kubakia salama mtandaoni ni kutumia kivinjari salama cha wavuti. Tunajenga Google Chrome hususan kusaidia kulinda usalamawakona faraghayakouapokuwa Mtandaoni.

Google Chrome inajumlisha vipengele ili kusaidia kukulinda na kompyuta yako kutokana na tovuti hatari unapovinjari kwenye wavuti. Chrome hutumia teknolojia kama vile Kuvinjari Salama, sandboxing na sasishi za kioto ili kusaidia kukulinda dhidi yahadaanamashambuliziya programu hasidi.

API Salama ya Kuvinjari


Ili kukusaidia kukulinda kutokana na barua taka za mtandao ambazo huenda ukakukmbana nazo wakati wa kuvinjari, tunachangua mamilioni ya kurasa za wavuti kila siku zahadaanatabiaprogramu hasidi. Kila mwaka, tunapata mamia ya maelfu ya kurasa za hadaa na upangishaji wa programu hasidi na kuziongweza kwenye orodha zuifu yetu ambayo tunaitumia kuwatahadharisha watumiaji wa Firefox, Safari, na Chrome kupitia API yetu ya Kuvinjari Salama.

Onyo za upakuzi hatari kwenye Chrome


Google hutoam ulinzi kwa watumiaji dhidi ya tovuti ambazo zinajaribu kueneza programu hasidikupitia tovuti muhimu – kupitia API yetu ya kuvinjari salama. Kuvinjari Salama kumetendea wema wavuti, japokuwa Mtandao unabakia na maudhui yasiyofaa na

yanayodhuru. Ni rahisi kupata tovuti zinazopangisha vipakuzi visivyokuwa na malipo ambavyo vinaahidi kitu kimoja lakini kwa kweli kinafanya kitu tofauti. Wanatumia ufundi wa kijamii kuwahimiza watumiaji kupakua nakuendesha maudhui hatari. Sasa tuna

kipengele kwenye Google Chrome ambacho kinalenga kulinda watumiaji dhidi ya aina hizi za vipakuliwa, vikianza na kuwepo kwa Windows hatari. Itaonyesha onyo kama mtumiaji atajaribu kupakua faili hasidi inayoshukiwa ya utekelezaji.

Ni Vyema Kujua kuwa Google hutoa zana hizi za usalama ili kukusaidia kubakia salam zaidi mkondoni. Soma mada ifuatayo:


Kwa kiingereza Soma hapa:

Locking your screen

Ever gone out for the day and left your front door wide open? Exactly. The same principle applies to the computers you use. Not locking your screen is a bit like leaving your front door open for strangers to come in and rifle through your cabinets. You should always lock your screen when you finish using your computer, tablet or smartphone.
Be extra careful when using public computers. You should make sure that you always sign out of your accounts and shut down your browser when you have finished using the web on a shared computer, such as in a cyber-cafe.
Lock your screen



It’s good to know how important it is to lock your screen the next time you leave your computer. Read the next topic:


Google’s security tools

Here are some examples of Google’s security tools that make users safer on the web.
2-step verification

When you leave your house, you feel a bit safer knowing that the door’s locked. But imagine how much safer you’d feel if the door was guarded too? The same goes for the information in your Google Accounts. By switching on 2-step verification, you’ll have not one, but two security measures to help prevent someone from breaking in.
Once you’ve created a password for your Google Account, you can add an extra layer of security by enabling 2-step verification. 2-step verification requires you to have access to your phone, as well as your username and password, when you sign in. This means that if someone steals or guesses your password, the potential hijacker still can’t sign in to your account, because they don’t have your phone. Now you can protect yourself with something you know (your password) and something you have (your phone).
Gmail SSL encryption

Gmail was the first major web mail provider to offer session-wide SSL encryption by default, which helps to protect your emails from being snooped on by others using your Internet connection (like at a Wi-Fi hotspot). We’ve also extended SSL to many services, including web search, Docs, Picasa and others.
Safe Browsing in Chrome

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One of the most important things that you can do to stay safe online is to use a safe web browser. We built Google Chrome specifically to help protect your security and your privacywhile you’re on the Internet.

Google Chrome includes features to help protect you and your computer from malicious websites as you browse the web. Chrome uses technologies such as Safe Browsing, sandboxing and auto-updates to help protect you againstphishing and malware attacks.
Safe Browsing API

To help protect you from Internet scams that you might come across while browsing, we analyse millions of web pages daily for phishing and malware behaviour. Each year, we find hundreds of thousands of phishing and malware hosting pages and add them to our blacklist that we use to warn users of Firefox, Safari and Chrome, via our Safe Browsing API.
Malicious download warnings in Chrome

Google offers protection to users against websites that attempt to distribute malware via drive-by downloads – that is, infections that harm users’ computers when they simply visit a vulnerable site – via our Safe Browsing API. Safe Browsing has done a lot of good for the web, yet the Internet remains rife with deceptive and harmful content. It’s easy to find sites hosting free downloads that promise one thing, but actually behave quite differently. They use social engineering to entice users to download and run the malicious content. Now we have a feature in Google Chrome that aims to protect users against this kind of download, starting with malicious Windows executables. It will display a warning if a user attempts to download a suspected malicious executable file.
Use 2-step verification




It’s good to know that Google offers these security tools to help you to stay safer and more secure online. Read the next theme:
 
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Data yako kwenye wavuti
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…na jinsi inavyofanya tovuti kuwa na maana zaidi


Tuseme unaenda kwenye mkahawa uleule kila asubuhi kwa kahawa ya maziwa na mhudumu yule yule ndiye anayekuandalia kila siku. Kuna uwezekano kwamba atajua unachohitaji kabla ya kuinia ndani. Wavuti, pamoja na Google, vimejifunza mengi kutokana na uhusiano huu. Tumejifunza

kwamba tunaweza kukuhudumia vyema iwapo tutakufahmu vyema.

Wavuti ilipoanza kwa mara ya kwanza, ilikuwa seti ya kurasa tuli zilizobakia hivyo kila siku. Siku hizi, wavuti imekuwa na umuhimu zaidi kwa sababu

inaweza kujua kitu kukuhusu ambacho kinawasaidia kudadisi kile ambacho ungependa kutazama. Kwa mfano, wanaweza kukumbuka iwapo unawataka kwa Kingereza au Kifaransa, unaweza kupendkeza vitabu au filamu ambazo unaweza kuzifurahia kulingana na kile mbacho ulikitazama

hapo awali, na unaweza kuhifadhi anwani yako ya kuwasilisha tayari wa ununuzi ujao.

Kuna hoja nyingi ambazo tovuti zinaweza kutumia ili kudadisi mapendeleo yako, pamoja navidakuzi,anwani za IPna kuingia kwa kutumia akaunti.
Soma mada ya kwanza:
Data yako kwenye wavuti

Vidakuzi

Mojawapo ya njia za kawaida za tovuti kukumbuka mapendeleo yako ni kutumia vidakuzi. Hivi ni vijisehemu vidogo vya data ambavyo vimo kwenye kivinjari chako na humaanisha kuwa hupaswi kujirudia kila wakati unaporudi kwenye tovuti. Kwa mfano, vinasaidia injini za utafutaji kukumbuka

kuwa unataka matokeo yao ya utafutaji katika Kingereza na husaidia hifadha ya mkondoni kukumbuka vipengee ambavyo umeweka kwenye kikasha cha ununuzi wako. Watangazaji pia wanaweza kutumia vidakuzi kutoa matangazo ambayo ni muhimu zaidi kwako.


Vivinjari vyote vya kisasa vina zana za kukusaidia kufuta au kuzuia kidakuzi kwa kuwekwa. Lakini ni muhimu kukumbuka kuwa tovuti nyingi huhitaji vidakuzi ili kufanya kazi vyema. Kwa kuvifuta au kuvizuia, baadhi ya sehemu za tovuti hizi huenda zisifanye kazi ipasavyo.

Huu hapa ni mfano wa kila ambacho kinaweza kuhifadhiwa kwenye kidakuzi.

Jina:Jina la kidakuzi ambalo ni la ajabu katika tovuti ambayo ililiweka.Jina la tovuti:Jina la kikoa au kikoa kidogo ambacho liliweka kidakuzi.Kituo cha Usalama wa FamiliaBaada ya tarehe ya kuishiwa na muda, kidakuzi kitafutwa

otomatiki. Baadhi ya vidakuzi vitaishiwa na muda unapofunga kivinjari chako. Hvi vinaitwa vidakuzi vya kipindi. Vidakuzi vingine huenda vikachina kwa wiki, miezi au miaka baada ya kuwekwa. Hivi vinaitwa vidakuzi vinavyodumu.Thamani:Hii

ni taarifa ambayo imo kwenye kidakuzi ambacho tovuti hutumia kwa "kukumbuka" matembezi yako yaliyotangulia.Ni Vyema Kujua kuwa vidakuzi husaidia tovuti kukumbuka mapendeleo yako. Soma mada ifuatayo:



Kwa kiingereza soma hapa:

[h=2]Your data on the web
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… and how it makes websites more useful[/h]Say you go to the same coffee shop every morning for a latte and the same barista makes it for you every day. Chances are that they'll know your order before you even walk through the door. Websites, including Google, have learned a lot from this relationship. We've learned that we can serve you better if we get to know you better.
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When the web first started, it was a set of static pages that looked the same for everybody. Nowadays, the web has become even more useful because websites can know something about you that helps them guess what you would like to view. For example, they can remember whether you want them in English or French, can suggest books or films that you might enjoy based on what you've viewed in the past, and can store your delivery address ready for your next purchase.

There are many clues that websites can use to guess your preferences, including cookies, IP addresses and signing in with an account.
Read the first topic:
 
Data yako kwenye wavuti

Anwani ya IP

Anwani ya kompyuta yako yaIPinatumika kwa Mtandao kutuma ukurasa wa tovuti unaotaka kutazama katika kompyuta sahihi (na sio ng’ambo ya pili ya dunia) Anwani yako ya IP kila mara inajumlisha baadhi ya taarifa kuhusu kampuni inayokupa huduma za mtandaoni (ISP) na eneo lako ili tovuti iweze kuitumia kudadisi mahali ulipo (kila mara katika kiwango cha mji, biti kama msimbozipu wako). Hii ni muhimu kwa maana huwaruhusu kudadisi ni kwa lugha gani unataka kusoma ukurasa au upeana maudhui ambayo ni muhimu katika eneo lako.
Ni Vyema Kujua kuwa anwani yako ya IP husaidia tovuti kudadisi eneo lako. Soma mada ifuatayo:

Akaunti

Njia nyingine ambayo huenda tovuti ikapata kujua machache kukuhusu ni wewe kuingia kwenye akaunti. Pindi tu unapoingia, tovuti inaweza kukumbuk zaidi taarifa yako. Kile kilichko kitategea na aina ya tovuti, lakini kwa mchuzi wa mkondoni huenda ikawa anwani yako ya ununuzi. Au huenda kikawa kile ambacho ulinunua hapo awali ili kuweze kukupatia mapendekezo bora ya bidhaa ambazo zinaweza kukuvutia. Unapounda akaunti mpya, kumbuka kutumia nenosiri dhabiti.
Ni Vyema Kujua kuwa akaunti husaidia tovuti kuhifadhi zaidi mapendeleo yako. Soma mada ifuatayo:

Data yako kwenye Google
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…na jinsi inavyofanya huduma za Google kuwa za manufaa zaidi


Kujua machache kukuhusu kunaweza kufanya bidhaa za Google kuwa bora, kwako na kwa wengine. Kwa kuelewa mapendeleo yako tunaweza kuhakikisha kwamba tunakupa matokeo ya utafutajii unayoyahitaji, na kwa kuchanganua rekodi za utafutaji za mamilioni ya watumiaji kwa ujumla, tunaweza kuendelea kuboresha algoriti yetu ya utafutaji, kuzindua vipengele vipya, kuweka mifumo yetu salama na kutabiri kuzuka kwa mafua.
Katika swala la kushughulikia data yako kwenye Google, mtazamo wetu unategemea uwazi, udhibiti na usalama.
Tuna kanuni tano za faragha ambazo zinaelezea mtazamo wetu kwa faragha na maelezo ya watumiaji katika bidhaa zetu zote.

  1. Tumia maelezo kuwapa watumiaji wetu bidhaa na huduma zenye manufaa.
  2. Kuza bidhaa zinazoonyesha kiwango na desturi thabiti za faragha.
  3. Fanya ukusanyaji wa maelezo ya kibinafsi uwe wazi.
  4. Wape watumiaji chaguo za maana za kulinda faragha yao.
  5. Kuwa msimazi anayewajibika kwa maelezo tuliyo nayo.
Mambo haya ni muhimu, kwa hivyo chukua dakika chache usome Sera ya Google kuhusu Faragha.

Soma mada ya kwanza:

Kwa Kiingereza Soma hapa:

Your data on the web

IP addresses

Your computer’s IP address is used by the Internet to send the web page that you want to view to the right computer (and not one halfway around the world). Your IP address often includes some information about your Internet Service Provider (ISP) and your location, so websites can use it to guess roughly where you are (normally to city level, a bit like the first part of your postcode). This is useful, as it allows them to guess what language you want to read the page in, or to give you content that is relevant to your location.
It’s good to know that your IP address helps websites to guess your location.


Your data on Google
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… and how it makes Google services more useful


Knowing a little bit about you can help to make Google products better, both for you and for others. By understanding your preferences, we can ensure that we give you the search results that you’re looking for, and by analysing the search logs of millions of users in aggregate, we can continually improve our search algorithm, develop new features, keep our systems secure and even predict the next flu outbreak.
When it comes to the way that we look after your data on Google, our approach is based on transparency, control and security.
We have five privacy principles that describe how we approach privacy and user information across all of our products:

  1. Use information to provide our users with valuable products and services.
  2. Develop products that reflect strong privacy standards and practices.
  3. Make the collection of personal information transparent.
  4. Give users meaningful choices to protect their privacy.
  5. Be a responsible steward of the information that we hold.
This stuff matters, so please take a few minutes to read our Google Privacy Policy.

Google’s Privacy Principles





Read the first topic
 
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Data yako kwenye Google

Kumbukumbu ya utafutaji

Je, umewahi kushangaa ni nini kinachofanyika unapocharaza hoja yako katika kisanduku cha utafutaji cha Google na data tunayohifadhi kuhusu utafutaji huo?
Tuangalie utafutaji rahisi kama "magari". Mtu anapocharaza neno "magari" katika injini tafuti ya Google, ombi linatumwa kutoka kwenye kompyuta

ya mtumiaji kupitia mtandao hadi kwenye kompyuta zetu, ambazo hutafuta matokeo yanayofaa. Zikishapata matokeo kompyuta zetu huyatuma kwa kompyuta ya mtumiaji, yote kwa chini ya sekunde moja.


Tunahifadhi data fulani kuhusu ubadilishanaji huu: hoja ya utafutaji ("magari"), wakati na tarehe ya kucharazwa, anwani ya IP na kidakuzi cha

kompyuta ulipofanywa, na aina ya kivinjari na mfumo wa uendeshaji. Rekodi hizi tunaziita kumbukumbu za utafutaji, na tovuti nyingi huhifadhi rekodi za wanaotembelea tovuti zao kwa njia sawa.

Huu ni mfano wa jinsi rekodi ya kawaida katika kumbukumbu ya Google inavyokaa:

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Lakini haya yote yanamaanisha nini?

Anwani ya IP:123.45.67.89 ndio Anwani ya IP iliyotolewa kwa kompyuta ya mtumiaji na mtoa huduma wake. Kama tovuti zungine, unapouliza Google ikupe ukurasa (ukurasa wa matokeo ya utafutaji, kwa mfano), tunatumia anwani ya

IP ya kompyuta yako kuhakikisha kwamba tunatuma matokeo yanayofaa kwa kompyuta inayofaa.
Ni muhimu kukumbuka kwamba anwani za IP hazisemi mahali hasi mtumiaji fulani alipo, au yeye ni nani. Ukweli ni kwamba, baadhi ya Watoa Huduma za Intaneti (ISPs) huwapa watumiaji anwani tofauti ya IP kila wakati wanapoingia

kwenye wavuti. Kile ambacho Google inaweza kujua kuhusu mtumiaji kutokana na anwani ya IP ya kompyuta yake ni eneo la kijumla mtumiaji alipo (kwa mfano, Dar es Salaam) na labda ISP anayotumia kuunganisha kwa intaneti. Ni ISP pekee (ambayo ndiyo inadhibiti akaunti ya mtumiaji) inaweza kuoanisha mtu fulani na anwani ya IP.

Muda na Tarehe:25/Agosti/2011 10:15:32 ni tarehe na saa mtumiaji alipochapa hoja kwenye Google.

Swali la utafutaji:magari - Google Search ni hoja ya utafutaji, kuhusu "magari."
Vivinjari na mifumo ya uendeshaji:Chrome 2.0.0.7; Windows NT 5.1 ni kivinjari na mfumo wa uendeshaji unaotumika.
Kidakuzi:740674ce2123a969 ni kitambulisho cha kipekee cha kidakuzi kinachotolewa kwa kivinjari mara ya kwanza

mtumiaji anapotembelea Google. Kama anwani ya IP, kidakuzi hakiwezi kuieleza Google mtumiaji halisi ni nani au anakoishi – kinaweza kutambua kompyuta tu. Unaweza kufuta vidakuzi hivi wakati wowote katika kivinjari cha kompyuta yako.

Upeo wa muda wa kuhifadhi data


Huwa tunaondoa maelezo ya kutambulisha kwenye anwani za IP baada ya miezi 9 na kubadilisha milele nambari za vidakuzi katika kumbukumbu zetu baada ya miezi 18. Hii hukatiza kiungo kati ya hoja ya utafutaji na kompyuta iliyoingizwa na ni sawa na jinsi stakabadhi za kadi ya malipo zinavyobadilisha nambari na alama ya reli ili kuboresha usalama wa wateja.
Huu ni mfano wa jinsi anwani ya IP katika kumbukumbu zetu inavyoweza kuonekana baada ya miezi 9:123.45.67.XXX. Baada ya miezi 18, kidakuzi kitabadilishwa na nambari mpya iliyozinduliwa ya kidakuzi.
Google ndiyo iliyokuwa injini tafuti kubwa ya kwanza kutangaza upeo wa muda wa kuhifadhi data za kumbukumbu, na tunafurahia kwamba wengine katika sekta hii wamefuata uongozi wetu.
Kama tu vitu katika ulimwengu halisi, vidakuzi vya mtandaoni havidumu milele. Vidakuzi vya Google huishiwa na muda baada ya miaka miwili. Zaidi ya hayo, Google daima imewaruhusu watu watumie huduma zake bila ya vidakuzi (ijapokuwa hii inaweza kumaanisha kupoteza matumizi ya baadhi ya vipengele au utendaji wa bidhaa fulani).

Kwa nini tunahifadhi kumbukumbu za utafutaji


Huwa tunatumia kumbukumbu za utafutaji kwa sababu nyingi, kwa mfano, kuweka huduma zetu salama, kubuni vipengele vipya vya kuongeza wepesi wa kutafuta ubora wa matokeo, na hata kubashiri milipuko ya magonjwa. Jifunze zaidi
Ni vyema kufahamu kinachohifadhiwa katika kumbukumbu ya utafutaji unapotafuta kwenye Google. Soma mada ifuatayo:

Kiingererza Soma hapa:
[h=2]Your data on Google[/h][h=3]Search logs[/h]Have you ever wondered what happens when you type your query into the Google search box and what data we store about that search?
Let's take a simple search like "cars". When someone types the word "cars" into the Google search engine, the request gets sent from that user's computer over the Internet to our computers, which look for the right search results. Once our computers have found the results, they send these back to the user's computer, all in a fraction of a second.
We then store some data about this exchange: the search query ("cars"), the time and date that it was typed, the IP address and cookie of the computer from which it was entered and its browser type and operating system. We refer to these records as our search logs, and most websites store records of visits to their sites in a similar way.
Here's what a typical log entry at Google looks like:
search-log.png

[h=4]But what does this all mean?[/h]IP address:123.45.67.89 is the IP address assigned to the user's computer by his or her service provider. Just like other websites, when you ask Google for a page (a search results page, for example), we use your computer's IP address to ensure that we get the right results back to the right computer.
It's important to remember that IP addresses don't say exactly where an individual user is or who they are. In fact, some Internet Service Providers (ISPs) give users a different IP address every time they log on to the web. The most that Google can tell about a user from his computer's IP address is that user's general location (for example, London) and possibly the ISP that they use to connect to the Internet. Only the ISP (who actually controls the user's account) can match an individual with an IP address.
Time and date:25/Aug/2011 10:15:32 is the date and time that the user typed the query into Google.
Search query:http://www.google.com/search?q=cars is the search query, in this case "cars".
Browsers and operating systems:Chrome 2.0.0.7; Windows NT 5.1 is the browser and operating system being used.
Cookie:740674ce2123a969 is the unique cookie ID assigned to a browser the first time a user visits Google. Like an IP address, a cookie doesn't tell Google who a user actually is or where they live – it only identifies a computer. You can delete these cookies at any time in your computer's browser.
[h=4]Time limits on data retention[/h]We anonymise IP addresses after 9 months and alter the cookie numbers in our logs permanently after 18 months. This breaks the link between the search query and the computer from which it was entered and is similar to the way in which credit card receipts replace digits with hash marks to improve customer security.
Here is what an IP address could look like in our logs after 9 months: 123.45.67.XXX. After 18 months, the cookie will be replaced by a newly generated cookie number.
Google was the first major search engine to announce time limits on the retention of logs data, and we're pleased that others in the industry have followed our lead.
Just like cookies in the offline world, online cookies don't last forever. Google cookies expire after two years. Additionally, Google has always allowed people to use its services without cookies (though this may mean losing the use of some features or functions of particular products).
[h=4]Why we store search logs[/h]We use search logs for many purposes, for example, to keep our services secure, develop new features that make search faster and more relevant, and even to predict outbreaks of disease.Learn more
It's good to know what's stored in a search log when you search on Google. Read the next topic:
 
Matangazo

Huwezi kutarajia jarida la uvuvi kujaa matangazo kuhusu muziki au michezo ya video. Ingefaa zaidi kuonyesha matangazo kuhusu vitu ambavyo huenda wasomaji watavutiwa navyo, kama vifaa vipya vya uvuvi. Ndivyo ilivyo kwenye wavuti: kwa kawaida tovuti

hujaribu kukuonyesha matangazo ambayo wanafikiri yatakuvutia, yana maana kwako, kwa mwenye tovuti na kwa anayetangaza.

Tunajaribu kukuonyesha matangazo yanayofaa na tunatumia vidokezo vya mambo unayopendelea ili kutusaidia kufanya hivyo, kwenye Utafutaji wa Google na kila mahali kwenye wavuti.

Utafutaji


Matangazo yanayoonekana kwenye Utafutaji wa Google yanalengwa kulingana na hoja zako za utafutaji. Kwa mfano ukicharaza “nauli nafuu” katika Google, utaona viungo vilivyodhaminiwa kwenye sehemu ya juu ya ukurasa na kwenye upande wa kulia

vikionyesha matangazo kutoka kwa kampuni za usafiri. Ili kuamua ni tangazo lipi la kukuonyesha, mfumo wa kiotomatiki hukagua hoja ya utafutaji unayoweka, uhusiano wa tangazo kwa hoja hii na kiasi cha pesa ambacho mtangazaji yuko tayari kulipa katika

mnada, na katika hali zingine, historia yako ya hoja za hivi punde, pamoja na mambo mengine. Hii ni mifano ya matangazo ya kimuktadha kama yanavyohusiana na kile unachokitafuta kwenye uurasa huo kwa wakati huo.


Matangazo yanayohusiana na maslahi


Mbali na viungo vilivyodhaminiwa unavyoviona kwenye Tafuta, Google huweka matangazo kwenye tovuti nzima kwa kuwa wakala kati ya watangazaji na wenye wavuti. Wakati mwingine matangazo haya ni ya muktadha kama vile matangazo ya Utafutaji yaani

yanategemea maudhui ya ukarasa wa wavuti yanapotokea. Wakati mwingine, nimatangazo kulingana na vivutio na haya yanaonyeshwa kwa sababu tumebashiri kuhusu vitu vinavyoweza kuwa vinakuvutia. Tunalinganisha haya kwa kurasa ambazo

ulizitembelea awali. Kwa hivyo iwapo umetembelea tovuti nyingi za kilimo, huenda ukaona matangazo zaidi kuhusu kilimo popote pale kwenye wavuti.

Hivi ndivyo inavyofanya kazi:

  • Unapotembelea tovuti na kutazama video ambamo Google inaoonyesha matangazo, tunahifadhi nambari katikakivinjari chako kwa kutumia kidakuzi ili kukumbuka ziara zako. Nambari hiyo inaweza kuwa kitu kama 114411.
  • Kwa kuwa tovuti nyingi unazotembelea zinahusiana na kilimo, tutaweka nambari yako (114411) katika kikundi cha vivutio kiitwacho “anayependa kilimo”.
  • Kwa hivyo huenda tukakuonyesha matangazo zaidi ambayo ni yanahusiana na wapenzi wa kilimo unapovinjari tovuti ambapo Google inatoa matangazo.

Katika shughuli hii hatuhifadhi jina lako au kuweka maelezo yoyote ya kibinafsi kukuhusu. Tunatambua tu nambari iliyohifadhiwa katika kivinjari chako, na kuonyesha matangazo ya kuvutia na kategoria zinazokuvutia zilizo na kidakuzi chako (kwa hivyo

tunatambua kivinjari chako wala si wewe). Hatuonyeshi matangazo yanayohusu maelezo nyeti au vivutio, kama rangi, dini, mwelekeo wa ngono, afya, au kategoria nyeti za kifedha.


Unaweza kudhibiti aina ya matangazo unayotaka kuona kwa kutumia Kidhibiti cha Mapendeleo ya Matangazo. Hii inakuwezesha kubadilisha kategoria zinazovutia zinazohusiana na kivinjari chako (au iwapo hutaki kamwe tuakibishe maslahi yako, unaweza kuchagua kujiondoa kabisa)


Matangazo katika Gmail


Matangazo yanayotokea katika Gmail ni sawa na yale yanayotokea karibu na matokeo ya utafutaji wa Google na kwenye kurasa za maudhui kote wavutini. Katika Gmail, matangazo yanahusiana na maudhui ya ujumbe wako. Lengo letu ni kuwapa watumiaji wa Gmail matangazo yanayofaa na yenye kuhusiana na mambo yanayowavutia.

Ulengaji wa matangazo katika Gmail hufanyika kiotomatiki kabisa, na hakuna watu wanaosoma barua pepe zako ili kulenga matangazo au taarifa husiani. Aina hii ya kuskani kiotomati hutumika na huduma nyingi za barua pepe, sio Gmail tu, kutoa vipengee

kama uchujaji wa barua taka na virusi na kukagua tahajia. Matangazo yanateuliwa kulingana na umuhimu na kutolewa na kompyuta za Google kwa kutumia teknolojia ile ile ya kutangaza kimuktadha inayoendesha mpango wa Google AdSense.


Matangazo yaliyoanishwa tu kama salama kwa familia ndio husambazwa kupitia mtandao wetu wa maudhui na kwenye kikasha chako cha Gmail. Pia, sisi ni waangalifu kuhusu aina ya maudhui tunayotumia kuweka matangazo. Kwa mfano, huenda Google ikazuia baadhi ya matangazo yasionyeshwe kando ya barua pepe inayohusu habari za janga kuu. Mbali na hayo, hatutalenga

matangazo kulingana na maelezo nyeti, kama vile rangi, dini, mwelekeo wa ngono, afya, au kategoria nyeti za kifedha. Unaweza kudhibiti matumizi ya ishara hizi kwenye ukurasa wa Mipangilio ya Gmail. Soma zaidi katika Kituo cha Msaada.

Ni vyema kujua jinsi matangazo yanavyolengwa na Google ili kuyafanya yakufae wewe zaidi. Soma mada ifuatayo:


Kwa Kiingereza soma hapa:

Advertising

You wouldn’t expect a magazine about fishing to be full of advertising about dance music or video games. It makes more sense to show ads about things that readers are likely to be interested in, such as new angling gear. On the Internet, the same is true: websites usually try to show you advertising that they think is likely to be of interest, which makes sense for you, the website owner and for the advertiser.
We try to show you relevant ads, and we use some clues to your preferences to help us to do this, both on Google Search and across the web.

Search


The ads that appear on Google Search are targeted based on your search queries. If you type “cheap flights”, for example, into Google, you will probably see sponsored links at the top of the page and on the right-hand side showing ads from travel companies. To decide which ad to show

you, the automated system looks at the search query that you enter, the relevance of the ads to this query and how much the advertiser is prepared to pay in the auction and, in some cases, your very recent query history, amongst other factors. These are examples of contextual ads, as they are related to what you are looking for on that page at that time.


Interest-based advertising


In addition to the sponsored links that you see on Search, Google places ads across the web by acting as an intermediary between advertisers and website owners. In some cases, these are contextual like search ads, i.e. they are based on the content of the web page where they appear. In other cases, they are interest-based ads and these are shown because we’ve made a guess at the types of things likely to interest you. We base this on other pages that you’ve previously visited. So, if you’ve visited many gardening sites, you may see more gardening ads across the web.
This is how it works:

  • When you visit websites and watch videos where Google shows ads, we store a number in your browser by using a cookie to remember your visits. That number could be something like114411.
  • Because many of the websites that you visit are related to gardening, we’ll put your number (114411) in the “gardening enthusiast” interest category.
  • So we may show you more ads that are relevant to gardening enthusiasts as you browse websites where Google provides ads.

Throughout this process, we don’t store your name or keep any personal information about you. We just recognise the number stored in your browser and show ads related to the interest categories associated with your cookie (so we’re recognising your browser, not you). We don’t show

ads based on sensitive information or interests like race, religion, sexual orientation, health or sensitive financial categories.

You can control which types of ad you see, using Ads Preferences Manager. This allows you to change the interest categories associated with your browser (or, if you don’t want us to store your interests at all, you can opt out altogether).

Ads in Gmail


Ads that appear in Gmail are similar to the ads that appear next to Google search results and on content pages throughout the web. In Gmail, ads are related to the content of your messages. Our goal is to provide Gmail users with ads that are useful and relevant to their interests.

Ad targeting in Gmail is fully automated and no humans read your emails in order to target advertisements or related information. This type of automated scanning is how many email services, not just Gmail, provide features like spam and virus filtering and spellchecking. Ads are selected for relevance and served by Google computers, using the same contextual advertising technology that powers Google’s AdSense programme.


Only ads classified as family safe are distributed through our content network and to your Gmail inbox. Also, we are careful about the types of content against which we serve ads. For example, Google may block certain ads from running next to an email about catastrophic news. In addition,

we will not target ads based on sensitive information, such as race, religion, sexual orientation, health or sensitive financial categories. You can control the use of these signals from the Gmail Settings page. Read more in the Help Centre.


Interest-based advertising



It’s good to know how ads are targeted by Google to make them more relevant to you. Read the next topic:
 
Lugha sasa, maramia ungetumia kiinglish labda ningetumia hata kamusi kuelewa
 
Lugha ya kiteknolojia ibaki kua ENGLISH maana kiswahili hiki natumia nguvu sana kuelewa.
 
Akaunti za Google na Historia ya Wavuti

UnapofunguaAkaunti Google, Historia ya Wavutihuwashwa kiotomatiki.
Watu wengi hupata vitu wanavyovipenda kwenye wavuti – video ya kuchekesha, maagizo bora ya kupika ya chokoleti ya keki, makala ya gazeti- lakini wanavipoteza. Historia ya Wavuti inakuwezesha kuangalia na kutafutaji kwenye kurasa za wavuti ambazo umezitembelea hapo mbeleni pamoja na utafutaji kwenye Google, ili uweze

kupata maudhui bora kwa kasi na wepesi. Vilevile, inakuonyesha mienendo kwenye shughuli zako za wavuti, kama tovuti unazopenda kutembelea na tafiti zako nyingi.

Kutumia Historia ya Wavuti kuna maana kwamba utapata matokeo zaidi ya tafiti za binafsi:
Ugeuzaji kukufaa wa kuingia:Unapoingia kwenye akaunti ya Google iliyo na Historia Tovuti, Google hubadilisha uzoefu wako wa

utafutaji kukufaa kulingana na kile ambacho umekitafuta na tovuti ambazo umezizuru hapo mbeleni.Ugeuzaji kukufaa wa kutoka:Unapokuwa hujaingia kwenye akaunti, Google hubadilisha uzoefu wako wa utafutaji kukufaa kulingana na maelezo ya awali ya

utafutaji yaliyounganishwa kwenyekivinjari chako, ukitumiakidakuzi. Google huhifadhi hadi siku 180 za shughuli za utafutaji za ukiwa nje ya akaunti zilizounganishwa na kidakuzi cha kivinjari chako, pamoja na maulizo na matokeo unayobofya.Historia yako ya wavuti

huhifadhiwa kwenye seva za Google, kwa hivyo kutazama na kuidhibiti kutoka kwenye kompyuta yoyote kwa kuingia kwenye Akaunti Google. Tunahifadhi maelezo yanayohusiana na kurasa unazotembelea, kama URL, lakini hatuhifadhi picha ya ukurasa wenyewe katika akaunti yako.


Unaweza kuchagua kusitisha kuhifadhiwa kwa shughuli zako za wavuti katika Historia ya Wavuti aidha kwa muda au kabisa, au kuondoa vipengee wakati wowote.

Ni vyema kujua jinsi matokeo ya utafutaji yanavyobinafsishwa unapotumia Historia ya Wavuti katika Akaunti Google. Soma mada ifuatayo

Eneo

Kwa kutumia maelezo ya eneo, tunaweza kufanya bidhaa zetu kuwa za maana zaidi kwako. Lakini,kwa kuwa tunatambua kuwa hii ni habari nyeti, tunatahadhari sana kuitumia inavyofaa

Eneo langu katika Ramani za Google


Katika Ramani za Google kwenye simu ya mkononi na kompyuta, utapata mandhari yanayoitwaEneo Langu tambayo yanawza eneno kwenye ntndao. Hii inakuokolea muda na kusaidia kupata mahali ulipo, nini kilichopo karibu nawe na namna ya kutoka eneo moja hadi lingine. Kwenye

kompyuta, Ramani za Google hupata eneo lako kutoka kwakivinjari wavuti chako, kupitia mandhari ya jiografia ya maeneo; kwenye simu ya mkononi, Ramani za Google hupata eneo lako kupitia kifaa. Ili kujua kuhusu hili, tazama Kituo cha Msaada cha Ramani za Google hati za kivinjari chako kuhusu eneo la kijiografia.


Unapotumia Eneo Langu kwa mara ya kwanza, utaulizwa iwapo unataka kuipa Google idhini ya kutumia eneo lako. Kutumia Eneo Langu hakutuambii wewe ni nani, na wakati tunakusanya na kuhifadhi maelezo msingi wakati huo (kwamba mtumiaji asiyejulikana yuko katika eneo

kadiriwa wakati fulani), hatuweki habari za kumtambua mtu binafsi. Unaweza kuchagua kuseti eneo lako kwa mkono, kwa hivyo si lazima iwekwe kiotomatiki. Na kama unavyojua, tunaakibisha eneo la mwisho lililotumwa kwenye latitude ya Google katika Akaunti ya Google yako, labda uchague katikaHistoria ya Eneo. Ukizima Google Latitude au kutumia sifa za Latitude zijuliknazo kama "kuficha," hatuakibishi eneo lako kamwe.



Eneo katika bidhaa zote za Google


Jifunze zaidi kuhusu jinsi Google inavyotumia eneo lako katika huduma zetu zoteKituo cha Msaada.
Ni vyema kujua jinsi Google inavyotumia habari ya eneo kufanya bidhaa zetu kuwa za manufaa zaidi Soma mada ifuatayo:

Kwa Kiingereza Soma hapa:
Google Account and Web History


Google, History internet open automatically.

Many people find things they liked on the internet - funny video, best instructions to cook chocolate cake, newspaper articles-but they lost. Web History lets you view and search the web pages you have previously visited and search on Google, so you can


get better content faster and quicker. Similarly, shows trends on your web activity, such as your favorite site to visit many of your studies.
Using the history of the Internet means that you will get results than individual studies:
Customize conversions entry: When you enter into a Google account and Historical Sites, Google changed your experience of


Personalized search based on what you've looking for a website that has the front.change personalization from: When you enter the account, Google can change your experience of search personalization according to the original description


kwenyekivinjari connections your search, you enginei. Google stores up to 180 days of search activity of a foreign account to link to your browser's cookie, including questions and results are your web yobofya.Historia


is stored on Google servers, so watch and control from any computer by signing into Google Account. We reserve the details related to the pages you visit, as the URL, but we reserve the picture of the page in your account.


You can choose to stop stored in your web activity in Web History either temporarily or completely, or remove items at any time.
It is advisable to know how search results yanavyobinafsishwa you use Web History in Google Account. Read the following topic


Location


By using location information, we can make our products to be more meaningful to you. But, since we know that this is sensitive information, we use appropriate precautions to


My Location in Google Maps


In Google Maps on a mobile phone and a computer, you will find My Theme area occur on Computer. This time and help you get where you are, what exists around you and how from one location to another. On


computer, Google Maps finds your location from your Internet kwakivinjari through themes of geography of places, the mobile phone, Google Maps finds your location via the device. To find out about this, see the Help Center Google Maps to your browser's certificate on the geographic area.


When using My Location for the first time, you are asked if you want to give Google permission to use your location. Use My Location tuambii not who you are, and when we collect and store basic information at the time (that the user is in an area not known


estimated at some point), we put the story of a recognizable individual. You can choose to set your location manually, so do not must be included automatically. And as you know, we are the final archiving sent to the latitude of Google in your Google Account, maybe pick in the history Area. If you turn off Google Latitude or use features Facility as "hide," we never your area.




Area in all Google products


Learn more about how Google uses your location in our service zoteKituo of Help.
It is advisable to know how Google uses the information to make our area a more useful Read the following topics:


 
Bidhaa zingine za Google na faragha

Soma habari zaidi kuhusu faragha wako unapotumia bidhaa hizi za Google:

Chrome


Tunajenga Chrome sio tu kuwa ya kasi, bali pia)kukupa udhibiti wa maelezo yako ya faragha huku tukisaidia kulinda maelezo unayoshiriki ukiwa kwenye mtandao. Chrome hutoa vipengee mbalimbali vinavyokusaidia kudhibiti faragha yako pamoja na hali fiche na mipangilio inayokusaidia kudhibiti mapendeleo yako ya vidakuzi, picha, HatiJava na programu jalizi kwenye msingi wa tovuti baada ya tovuti.

Gmail


Tulijenga Gmail ili kuboresha uzoefu wa barua pepe, na tunaendelea kuimarisha vipengee vipya vya ubunifu ili kuuboresha uzoefu wako- pamoja na kulinda usalama na faragha yako. Gmail inatoa zana mbalimbali ili kukusaidia kulinda data yako pamoja na kuskani virusi, kuchuja barua taka, kufikia HTTPS na uthibitishaji wa hatua 2

Google+


Tuliunda Google+ tukiangazia swala la faragha, pamoja na baadhi ya vipengee vinavyokupa uwazi na uamuzi wa ni nani wa kuona aina ya habari unayochapisha au kushiriki.

Street View


Huwa tunatia ukungu kwenye sura zinazotambulika na nambari za leseni za magari katika Street View kiotomatiki ili kulinda faragha ya watu binafsi. Pia tunatoa zana zinazofikiwa kwa urahisi zinazokuwezesha kuomba picha yoyote inayokujumuisha wewe, familia yako, gari lako au nyumba yako itiwe ukungu. Unaweza kutuma ombi la kuondolewa kwa picha zilizo na maudhui yasiyofaa.

YouTube


YouTube iliundwa ili watu washiriki mawazo na dunia nzima. Lakini wakati mwingine ungependelea kushiriki video na kundi dogo la marafiki au ujiwekee. Unaweza kufanya hivyo kwa kuchagua isiyoorodheshwa au ya faragha wakati unapakia video yako.
Ni vyema kujua kuhusu vipengee vya faragha katika bidhaa nyingine za Google. Soma mada ifuatayo:

Kwa Kiingereza Soma hapa:

[h=3]Other Google products & privacy[/h]Read more information on your privacy when using these Google products:
[h=4]Chrome[/h]We built Chrome not only to be faster, but also to put you in control of your private information while helping protect the information you share when you're online. Chrome offers several features that help you manage your privacy including incognito mode and settings that help you manage your preferences for cookies, images, JavaScript and plugins on a site-by-site basis.
[h=4]Gmail[/h]We built Gmail to improve the experience of using email, and we continue to develop innovative new features to make your experience better-which includes working to protect your security and privacy. Gmail offers a variety of tools to help you protect your data including virus scanning, spam filtering, HTTPS access and 2-step verification.
[h=4]Google+[/h]We designed Google+ with privacy in mind, including a number of different features that provide you with transparency and choice over who can see what type of information you post or share.
[h=4]Street View[/h]We automatically blur identifiable faces and license plates in Street View to protect individual privacy. We also provide easily accessible tools so you can request further blurring of any image that features yourself, your family, your car or your home. You can also request the removal of images that feature inappropriate content.
[h=4]YouTube
[/h]YouTube was created for people to share ideas with the entire world. But sometimes you might just rather share it with a small group of friends or keep it to yourself. You can do that by choosing either unlisted or private when you upload your video.
It's good to know about the privacy features in other Google products. Read the next topic:
 
Kufanya utafutaji uwe wa kufaa zaidi

Kuboresha alogariti yetu ya utafutaji

Uko karibu kutoka kuelekea kwa chakula cha jioni na unapaswa kuchagua kati ya mikahawa miwili inayofanana katika mtaa mmoja. Mkahawa mmoja umejaa, mwingine hauna watu. Huenda utachagua mkahawa uliojaa, na katika Utafutaji wa Google, mara

nyingi huwa tunatumia kanuni iyo hiyo kuchagua ni matokeo yapi ya kukupa. Ili kukuletea matokeo yanayofaa zaidi kwa kila hoja ya utafutaji, huwa tunaangalia mitindo ya matumizi ya mamilioni ya watu wanaotumia Google kila siku.


Ni kwa kuchanganua mitindo hii ya kutafuta kupitia kwenye data ya kumbukumbu ndipo wahandisi wetu wanapoweza kuboresha algoriti za utafutaji ambazo zinaamua utaratibu ambao matokeo yetu ya utafutaji yanavyoonekana. Ikiwa wahandisi wetu wanaona

kuwa watu wanaendelea kubofya kwenye matokeo ya juu kwa hoja yoyote, wanajua kwamba wanafanya kitu sahihi. Ikiwa watu wanagonga "ukurasa ufuatao" au kucharaza hoja nyingine, wanajua kwamba wanatoa matokeo ambayo siyo yale watu wanayatafuta, kwa hivyo wanaweza kuchukua hatua kujaribu kuboresha algoriti za utafutaji.


Ugeuzaji kukufaa


Mara nyingi watu wengi hupata kile wanachokitafuta kwenye Google. Lakini tunajua kwamba matokeo yetu ya utafutaji hayakupi kile unachokitafuta kila wakati, na ni kwa sababu kuna kubahatisha ambako hakuwezi kuepukika haswa kama hoja ya utafutaji

inaweza kuwa na maana nyingi. Ukitafuta [Paris Hilton], je, unataka hoteli katika mji mkuu wa Ufaransa au umbeya wa mtu maarufu? Ukicharaza [Chelsea] unatafuta habari kuhusu kiabu ya kandanda au kuhusu mitaa tofauti London au New York?


Algoriti haiwezi kutoa majibu haya yote kwa hivyo inasaidia iwapo tunajua machache kukuhusu. Iwapo tuna vidokezo vya ziada vya mapendeleo yako tutakuwa na nafasi nzuri zaidi ya kukupa matokeo unayotafuta kwenye jaribio la kwanza.


Mojawapo ya vidokezo hivi ni eneo lako. Kama unaishi Dar es Salaam, hauhitaji fundi bomba kutoka Nairobi (hebu kwanza fikiria gharama ya kupiga simu!) Ndio sababu mara nyingi huwa tunakupa matokeo kulingana na mahali ulipo. Njia mojawapo

tunayoweza kufanya hili ni kwa kutumia anwani yako ya IP, nambari inayotuambia kijuujuu mahali kompyuta yako ilipo, kwa kiwango cha mji au eneo, kwa hivyo matokeo yako hayatakupeleka ng'ambo ya pili ya dunia kupata fundi bomba.


Kidokezo kingine kimo katika utafutaji wako wa awali. Ukitafuta [beetle], je, unataka kuendesha gari au unataka kujua kuhusu mdudu? Ni vigumu kujua, kwa hivyo inatubidi tufanye zaidi kuliko kuangalia mitindo ya kijumla ya utafutaji ya watu wengi ili kukupa matokeo unayotaka. Iwapo umewahi kutafuta magari hapo mwanzoni, tunaweza kubashiri kuwa huenda ulimaanisha gari wala si mdudu.


Kwa kawaida tunafanya hili kwa kipindi kimoja tu, kwa mfano kwa muda wa saa chache zilizopita ambao umekuwa ukitumia Google, kwa hivyo iwapo ulitafuta magari jana huenda hatutaweza kubashiri unachomaanisha. Hata hivyo, ukiigia kwenye Akaunti ya Google na utumie Historia ya Wavuti tunaweza kukupa uzoefu unaokufaa binafsi zaidi na udhibit zaidi wa namna tafutaji wako unavyogeuzwa kukufaa.

Ni vyema kujua kwamba data inaweza kufanya matokeo ya utafutaji wa Google yenye kuhusiana zaidi. Soma mada ifuatayo:


Kwa Kiingereza Soma hapa chini:

Making search more relevant

Making our search algorithm better

You're about to go out for dinner and have to choose between two identical-looking restaurants on the same street. One is full, the other empty. You'll probably choose the bustling restaurant, and when it comes to Google Search, we often use the same principle when selecting which results to give you. To bring you the most

relevant results for each search query, we look at the usage patterns of millions of people using Google every day.

It is by analysing these search patterns via our logs data that our engineers are able to improve the search algorithms that determine the order in which our search

results appear. If our engineers can see that people are consistently clicking the top result for any given query, they know that they are doing something right. If people are hitting "next page" or typing in another query, they know that they're not delivering the results that people are looking for and can then take action to try to improve the search algorithms.


Personalisation


Most people find what they are looking for on Google most of the time. But we know that our search results don't always give you what you were looking for, and that is because there is inevitably an element of guesswork involved, especially when the search term is ambiguous. If you search for [Paris Hilton], do you want a

hotel in the French capital or celebrity gossip? If you type in [Chelsea], are you looking for information about the football club or about different neighbourhoods in London or New York?



An algorithm cannot provide all these answers, so it helps if we know a little bit about you. If we have some extra clues to your preferences, we will have a much better chance of delivering the results you're looking for on the first try.


One of these clues is your location. If you live in Brighton, you really don't need a plumber from New York (imagine the call-out charge for a start!). That's why we often give you results based on where you are. One of the ways that we can do this is by using your IP address, a numerical code which tells us roughly where your

computer is to the city or regional level, so that your search results won't take you halfway across the world to find a plumber.

Another clue lies in your previous searches. If you search for [golf] do you want to drive a car or drive a ball? It's hard to tell, so we have to do a little bit more than look at the general search patterns of other people to get you the results that you want. If you've searched for golfing equipment before, we can guess that you probably meant the clubs and not the car.

Normally we do this only within a single session, e.g. within the most recent couple of hours that you've been using Google, so if you searched for clubs yesterday and then golf today we may not be able to guess what you mean. However, if you sign in to a Google Account and use Web History, we can offer you increased personalisation and more control over how your searches are personalised.

It's good to know that data can make Google search results more relevant. Read the next topic:
 
Kufanya huduma zetu kuwa salama zaidi

Sio kila mtu ana nia njema anapotafuta kwenye wavuti. Kutambua wahusika hawa wabaya, ili kuwalinda watumiaji wetu na mitandao yetu, ni njia nyingine tunatumia data ya utafutaji. Kuchanganua mitindo ya utafutaji ya jumla kunatuwezesha kubainisha kati ya wageni halali wa wavuti na watu

waovu uliosababishwa na wadakizi au boti zinazochunguza udhaifu wa usalama. Huenda wakawa wakijaribu kuchezea viwango vyetu vya utafutaji au kubofya kwa udanganyifu kwenye matangazo ili watangazaji watozwe zaidi. Tunapojaribu kubainisha kati ya ulaghai na mitindo mipya halali ya tabia, kunatusaidia iwapo tuna data nzee ili kuitumia kama alama teule.

Ni vyema kujua kwamba tunatumia data kufanya huduma zetu salama zaidi. Soma mada ifuatayo:

Kuboresha kasi ya utafutaji

Je, umewahi kufikiria jinsi tunavyoweza kudadisi neno sahihi wakati umefanya kosa la kucharaza au la maendelezo kiajali hata kabla umemaliza kulichapa? Kwa miaka mingi, tumejifunza namna watu wanavyotafuta na tunaweza kutumia kile ambacho tumejifunza kuifanya iwe haraka kwako ili kupata maelezo unayotaka.
Kwa mfano,, tumejifunza kwamba watu wengi wanaocharaza [kilimnjaro] katika kisanduku cha utafutaji watatafuta [kilimanjaro] punde baada ya hapo. Kwa hivyo tunapendekeza usahihishaji wa tahajia. Na tunatumia kanuni hiyo hiyo kusahihisha makosa mengine ya tahajia au kupendekeza utafutaji unaohusiana na huo.
Kujaza kiotomati hujifunza kutokana na namna mamilioni ya watu wanavyotafuta kila siku ili kuleta hoja za utafutaji unapocharaza. Sema uanze kuchapa [dar es salaam] au hata [dar es] tu. Punde si punde utaweza kuchagua kutoka orodha ya utafutaji wa Jiji la Dar es Salaam, Soko la Hisa la Dar es Salaam na Chuo cha Teknolojia cha Dar es Salaam (kwa kutaja chache tu).
Ili kufanya utafutaji uwe wa kasi, tulizindua Google ya Papo Hapo, inayokupa matokeo ya utafutaju unapocharaza. Tunakadiria kwamba hii inahifadhi kitafutaji wastani kati ya sekunde mbili hadi tano kwa kila utafutaji. Hata hivyo, mara tu unapotwaa, unahitajika kubofya halafu usubiri tena ukurasa kupakia. Kwa hivyo ili kukusaidia kuokoa muda pia, sasa tuna Kurasa za Papo Hapo. Kurasa za Papo Hapo zinaweza kupata matokeo ya utafutaji ya juu tayari katika usuli unapochagua kiungo cha kubofya, kukuokolea sekunde nyingine mbili hadi tano katika utafutaji halisi.
Ni vyema kujua kwamba tunatumia data kufanya utafutaji kuwa wa kasi kwako. Soma mada ifuatayo:

Kusaidia jamii

Baadhi ya mambo tunayojifunza kutoka kwa jinsi watu wanavyotafuta inaweza kusaidia jamii duniani kote.
Magonjwa

Hebu fikiria, mtu kutoka mbali sana anaenda kwenye Google na kucharaza [homa]. Sekunde chache baadaye mtu fulani karibu naye anatafuta [maumivu ya misuli] Na watu zaidi na zaidi katika eneo lilo hilo wakianza kufanya utafutaji kama huo, kuna uwezekano kwamba kuna jambo.

Wakati mwingine mitindo ya kijumla ya tabia ya utafutaji hulingana kwa karibu na vitu vinavyotendeka katika ulimwengu wa nje ya mtandao. Uhusiano huo wa karibu unapokuwa thabiti, ni rahisi kutumia mwongezeko wa ghafla katika utafutaji maalum ili kuelewa mwenendo halisi wa dunia kwa haraka zaidi kuliko mbinu za kitamaduni zinavyoweza kutambua mabadiliko. Kwa kutumia utafutaji wa jumla wa mamilioni ya watu, tunaweza kusaidia kutambua uwepo wa mafua au mabadiliko katika hali za uchumi, ili kuwapa wataalamu muda zaidi na maelezo bora kufanya maamuzi.

Katika mwaka wa 2008, tulitambua kwamba baadhi ya hoja za utafutaji ni viashiria vizuri vya mitindo halisi ya mafua. Ilitambullika baadaye kuwa mfumo wa usoroveya wa mafua wa kitamaduni unachukua kati ya wiki moja na wiki mbili ili kukusanya na kutoa data ya usoroveya. Lakini hoja za utafutaji kwenye Google zinaweza

kuhesabiwa kwa kasi kiotomatiki Kwa kutoa makadirio yetu ya homa ya mafua kila siku, Mienendo Homa ya Google inaweza kutoa mfumo wa ilani ya mapema ya kuzuka kwa mafua. Tumetumia mtazamo huo huo kuangalia mitindo ya magonjwa mengine na tumeunda mfumo wa ilani ya mapema kwa homa ya kidingapopo.

Ni muhimu kukumbuka kwamba Mienendo Homa ya Google haiwezi kutumiwa kutambua watumiaji binafsi kwa sababu tunategemea idadi zisizotambulisha watu za mara ngapi hoja fulani za utafutaji zinatokea kila wiki. Tunategemea mamilioni ya hoja za utafutaji kwa kipindi fulani, na mitindo tunayotazama katika data inakuwa na maana katika idadi kubwa ya watumiaji wa tafuta na Google.

Uchumi


Kwa kutafiti jinsi watu wanavyotafuta, pia tunaweza kuona mitindo mingine muhimu, kama vile mabadiliko katika hali ya uchumi. Kwa mfano, Benki ya Uingereza hufuatilia mienendo ya utafutajii inayohusiana na mienendo ya wanunuaji nchini Uingereza. Kwa kutazama mabadiliko katika uhitaji wa bidhaa, rubuni na wasiwasi kuhusu mfumko wa bei, benki inatumaini kuboresha kasi ya kumarika kwa uchumi na matokeo ya ufanyaji maamuzi.

Linganisha na Google


Kwa sababu tunaamini kuwa kuna vitu vingi ambavyo tunaweza kujivunza kutokana na shughuli za utafutaji zilizojumlishwa, tumezindua Linganisha na Google Hii inawezesha watafiti kupakia data yao na kuona orodha ya istilahi za utafutaji ambazo umaarufu wake unaoana vyema na mienendo halisi ya dunia.
Ni vyema kujua namna data hiyo ya utafutaji zinavyoweza kutuwezesha kuisaidia jamii. Soma mada ifuatayo:



Kwa kiingereza hapa chini:

Make our services safer


Not everyone has good intentions he sought on the Internet. Identifying these bad actors, in order to protect our users and our networks, is another way we use data exploration. Analyzing patterns of total exploration enables us to distinguish between a legitimate website visitors and people


evil caused by the informer or boats examining security vulnerabilities. Perhaps they were trying to manipulate search our standards or fraudulently clicking on ads to advertisers watozwe more. When we try to distinguish between fraudulent and legitimate new styles of behavior, help us if we have to use the old data as the benchmark.
It is well know that we use data to make our services more secure. Read the following topics:


Improving the speed of exploration


Do you ever think about how we can question the right word when you made a typing mistake or accident even before the development is completed kulichapa? For many years, we have studied the way people look and we can use what we learned to make it quick for you to get the information you want.


For example, we have learned that many people type [kilimnjaro] in the search box will search [Pak] shortly thereafter. So we recommend correction of spelling. And we use the same rules to correct spelling errors or suggest other searches related to it.


Fill automatically learn from the way millions of people look every day to bring you the search terms you pocharaza. Say start typing [Dar es Salaam] or even [dar es] only. Soon you will be able to choose from a list of exploration of the City of Dar es Salaam Stock Exchange and the Dar es Salaam Institute of Technology of Dar es Salaam (to mention just a few).


To do a search to be faster, we launched Google Instant, granting you the results of a futaju you pocharaza. We estimate that this preserves Finder average of two to five seconds per search. However, once you potwaa, you need to click and then wait longer page load. So to help you save time as well, we now have instant viewing. Instant Pages can get search results on already in the background when selecting a link to click, kukuokolea another two to five seconds in actual exploration.


It is well know that we use that data to make the search faster for you. Read the following topics:


Helping the community


Some of the things we have learned from how they look can help communities around the world.


Diseases


Just think, someone from afar is going to Google and typing [fever]. A few seconds later someone close to him is looking [muscle pain] With more and more people in the same area that they started doing the same search, it is likely that there is.


Sometimes the general patterns of search behavior is determined by near vinavyotendeka objects in the world outside of the network. The close relationship that was consistent, easy to use, dramatic increases in specific exploration in order to understand the real trend of the world more quickly than traditional methods can be to identify changes. By using a general search of millions of people, we can help identify the presence of flu or changes in economic conditions, in order to give experts more time and better information to make decisions.


In 2008, we realized that some of the search terms are good indicators of actual flu styles. Ilitambullika later that the system of traditional flu survey takes between one week and two weeks to collect and provide data survey. But the search terms on Google can be counted on speed automatic By providing our estimates of flu each day, Google Flu trends can provide an early warning system for outbreaks of influenza. We used the same view looking styles of other diseases and we have created an early warning system for dengue fever.


It is important to remember that Google Flu trends can not be used to identify individual users because we rely on people zisizotambulisha number of how many times a particular query exploration occur each week. We expect millions of points of exploration for some time, and styles we're watching in the data becomes meaningless in a large number of users to search with Google.


Economy


To explore how people look, we can also see other important styles, such as changes in economic conditions. For example, the Bank of England will monitor the dynamics of futajii relating to the conduct of the seller in the UK. With regard to changes in demand for products, deceive and concern about inflation, the bank hopes to improve the pace of economic kumarika and results of decision-making.


Compare with Google


Because we believe that there are many things that we can kujivunza from the activities of exploration zilizojumlishwa, we have launched Compare Google This enables researchers to upload data themselves and see a list of terms to search that its popularity is married advisable to conduct real world.


It is advisable to know how the data exploration can be enable us to help the community. Read the following topics:

 
Kusaidia jamii

Baadhi ya mambo tunayojifunza kutoka kwa jinsi watu wanavyotafuta inaweza kusaidia jamii duniani kote.

Magonjwa


Hebu fikiria, mtu kutoka mbali sana anaenda kwenye Google na kucharaza [homa]. Sekunde chache baadaye mtu fulani karibu naye anatafuta [maumivu ya misuli] Na watu zaidi na zaidi katika eneo lilo hilo wakianza kufanya utafutaji kama huo, kuna uwezekano kwamba kuna jambo.

Wakati mwingine mitindo ya kijumla ya tabia ya utafutaji hulingana kwa karibu na vitu vinavyotendeka katika ulimwengu wa nje ya mtandao. Uhusiano huo wa karibu unapokuwa thabiti, ni rahisi kutumia mwongezeko wa ghafla katika utafutaji maalum ili kuelewa

mwenendo halisi wa dunia kwa haraka zaidi kuliko mbinu za kitamaduni zinavyoweza kutambua mabadiliko. Kwa kutumia utafutaji wa jumla wa mamilioni ya watu, tunaweza kusaidia kutambua uwepo wa mafua au mabadiliko katika hali za uchumi, ili kuwapa wataalamu muda zaidi na maelezo bora kufanya maamuzi.


Katika mwaka wa 2008, tulitambua kwamba baadhi ya hoja za utafutaji ni viashiria vizuri vya mitindo halisi ya mafua. Ilitambullika baadaye kuwa mfumo wa usoroveya wa mafua wa kitamaduni unachukua kati ya wiki moja na wiki mbili ili kukusanya na kutoa data ya usoroveya. Lakini hoja za utafutaji kwenye Google zinaweza kuhesabiwa kwa kasi kiotomatiki Kwa kutoa makadirio yetu

ya homa ya mafua kila siku, Mienendo Homa ya Google inaweza kutoa mfumo wa ilani ya mapema ya kuzuka kwa mafua. Tumetumia mtazamo huo huo kuangalia mitindo ya magonjwa mengine na tumeunda mfumo wa ilani ya mapema kwa homa ya kidingapopo.


Ni muhimu kukumbuka kwamba Mienendo Homa ya Google haiwezi kutumiwa kutambua watumiaji binafsi kwa sababu tunategemea idadi zisizotambulisha watu za mara ngapi hoja fulani za utafutaji zinatokea kila wiki. Tunategemea mamilioni ya hoja za utafutaji kwa kipindi fulani, na mitindo tunayotazama katika data inakuwa na maana katika idadi kubwa ya watumiaji wa tafuta na Google.


Uchumi


Kwa kutafiti jinsi watu wanavyotafuta, pia tunaweza kuona mitindo mingine muhimu, kama vile mabadiliko katika hali ya uchumi. Kwa mfano, Benki ya Uingereza hufuatilia mienendo ya utafutajii inayohusiana na mienendo ya wanunuaji nchini Uingereza. Kwa

kutazama mabadiliko katika uhitaji wa bidhaa, rubuni na wasiwasi kuhusu mfumko wa bei, benki inatumaini kuboresha kasi ya kumarika kwa uchumi na matokeo ya ufanyaji maamuzi.


Linganisha na Google


Kwa sababu tunaamini kuwa kuna vitu vingi ambavyo tunaweza kujivunza kutokana na shughuli za utafutaji zilizojumlishwa, tumezindua Linganisha na Google Hii inawezesha watafiti kupakia data yao na kuona orodha ya istilahi za utafutaji ambazo umaarufu wake unaoana vyema na mienendo halisi ya dunia.
Ni vyema kujua namna data hiyo ya utafutaji zinavyoweza kutuwezesha kuisaidia jamii. Soma mada ifuatayo:

Kwa Kiingereza soma hapa:

Helping society

Some of the things that we learn from how people search can be useful for communities all over the world.
Disease

Imagine that somewhere in a remote place a man goes to Google and types in [fever]. Seconds later, somebody nearby searches for [muscle ache]. And when more and more people from the same region start doing a similar search, it’s likely that something’s up.

Sometimes, general patterns of search behaviour match up closely to things happening in the offline world. When those correlations are strong, it can be possible to use spikes in a particular search to understand real-world behaviour more quickly than traditional

methods can notice a change. Using the aggregated searches of millions of people, we can help to spot flu outbreaks or changes in economic conditions, giving professionals more time – and better information – to make decisions.

In 2008, we found that some search terms are good indicators of actual flu activity. It turns out that traditional flu surveillance systems take between one and two weeks to collect and release surveillance data. But Google search queries can be counted

automatically very quickly. By making our flu estimates available each day, Google Flu Trends can provide an early-warning system for outbreaks of influenza. We have used the same insight to look at patterns of other diseases and have created an early-warning system for dengue fever.


It’s important to remember that Google Flu Trends can never be used to identify individual users, because we rely on anonymised, aggregated counts of how often certain search queries occur each week. We rely on millions of search queries over time, and the patterns that we observe in the data are only meaningful across large populations of Google search users.


Economics


By studying the way that people search, we can also pick up on other important trends, like changes in the economic climate. For example, the Bank of England tracks search trends related to consumer behaviour in the United Kingdom. By watching out for

changes in demand for goods, mortgages and concerns about inflation, the bank hopes to improve the speed of economic reporting and the responsiveness of fiscal decision making.


Google Correlate


Because we believe that there are so many things that can be learned from aggregated search activities, we’ve introduced Google Correlate. This allows researchers to upload their own data series and see a list of search terms whose popularity best corresponds with real-world trends.
It’s good to know how search data can enable us to help society. Read the next theme:


 
Mitandao salama

Ni vyema kuwa makini zaidi wakati wowote unapoenda mtandaoni kwa kutumia mtandao ambao hauujui au hauuamini- kama vile mikahawa ya mtandao. Mtoaji huduma anaweza kuchungua msongamano wote kwenye mitandao yao, ambako kunaweza kuwa pamoja na taarifa yako yakibinafsi. Unapounganisha kupitia kwenye mitandao iliyosimbuliwa fiche ya WiFi ambayo haihitaji nenosiri(kama vitufe vya WPA2), yeyote aliye kwenye eneo hilo anaweza kuchuza taarifa inayopita katikati ya kompyuta na WiFi maarufu.
Kama unatumia WiFi nyumbani, unapaswa kuhakikisha unatumia nenosiri ili kulinda muunganisho wako. Fuata tu maagizo yaliyotolewa kwa ISP yako au ruta ya mtengenezaji ili uweka nenosiri lako binafsi kwenye ruta badala ya kutumia nenosiri chaguomsingi la ruta, ambalo linajulikana kwa wahalifu. Unapaswa kutumiamkiwangi cha WPA2.
Ni Vyema Kujua kuwa mitandao ya WiFi uanyotumia yafaa kulindwa nenosiri lake. Soma mada ifuatayo:

Usalama wa simu

Ikiwa unatumia simu yako ya mfukoni kutafuta jambo fulani kwenye wavuti au kupakua programu ya sasa, hapa pana baadhi ya vidokezo na ushauri wakukulinda, maelezo yako na simu yako.

  1. Tumia msimbo wa kuingia, nenosiri au umbo la usalama ili kufunga simu yako kila mara.
  2. Kamwe usihifadhi maelezo ya kibinafsi kwenye simu yako, kwenye ujumbe na barua pepe. Hii ni pamoja na vitu kama nambarisiri yako ya kadi ya benki, manenosiri yoyote ya akaunti au misimbo ya usalama ilyo na majina ya kawaida kwenye orodha yako ya mwasiliani. Unaweza kutumia jina la msimbo ikiwezekana.
  3. Wezesha tu programu usakinisha kutoka kwenye vyano visivyojuikana ikiwa unapanga kukagua programu zako kwa uangalifu (k.v. programu za Android, hofia zile ambazo zinatoka nje ya Google Play). Inasaidia sana kila wakati kukagua vibali kabla ya kupakua programu
  4. Angalia chanzo cha faili zako zote na programu ili kuhakikisha kuwa ziko salama kabla ya kupakua. Kwa mfano, ikiwa utaona URL kama www.google.comna sio Google bila shaka ni bora kuondoka kwa usalama wako
  5. Ukitoa simu yako unapopata mpya, hakikisha kuwa unaweka upya kiwanda ili kufuta data yako yote ya binafsi.
  6. Kama simu yako itapotea, iripoti moja kwa moja na mshirikiane na mtoa huduma wao au polisi ili kuitafuta au kuilemaza kwa mbali. Badilisha nenosiri la akaunti zako a mkondoni ambazo zinaeza kufikiwa kupitia kwenye simu yako.
  7. Ruhusu visasisho otomatiki tu kwa programu unazoamini sana.
Ni Vyema Kujua baadhi ya vidokezo rahisi vya kukaa salama kwenye simu yako ya mkononi. Soma mada ifuatayo:

kiswahili n kigum saaana
 
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