How Facebook 'Likes' Reveal Your Intimate Secrets

md4doctor2000

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How Facebook 'Likes' Reveal Your Intimate Secrets

  • Do you know that your ‘Likes’ on Facebook could expose intimate details about you as well as personality traits you might not want to share with anyone?
  • Most of us don’t openly share with the World sensitive personal attributes such as our sexual preferences, our religious or political views, how intelligent we are, how happy we are with life or whether we consume alcohol, cigarettes or even drugs!
  • Researchers at Cambridge University and Microsoft Research shows how the patterns of Facebook ‘Likes’ can very accurately predict your:
o Sexual orientation
o Satisfaction with life
o Age
o Gender
o Race
o Political views etc
​

  • A single ‘Like’ is enough to generate an accurate prediction.

Something to note:


  • These predictive models are not 100% perfect

Homework:

Can the JF ‘Likes’ reveal your privacy as well?


Source:
'Facebook 'likes' can reveal your intimate secrets' | Business Standard
 
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