Do you know that your Likes on Facebook could expose intimate details about you as well as personality traits you might not want to share with anyone?
Most of us dont openly share with the World sensitive personal attributes such as our sexual preferences, our religious or political views, how intelligent we are, how happy we are with life or whether we consume alcohol, cigarettes or even drugs!
Researchers at Cambridge University and Microsoft Research shows how the patterns of Facebook Likes can very accurately predict your:
o Sexual orientation
o Satisfaction with life
o Age
o Gender
o Race
o Political views etc
A single Like is enough to generate an accurate prediction.