Zipo sababu nyingi za kimazingira zinazoweza kutumika, kujua mwelekeo wa kibiashara utakuwaje kwa mwaka husika na kuendelea.
Sababu au viashiria hivi huitwa MICRO & MACRO ENVIRONMENTS. Kwa pamoja sababu hizi, zinatuwezesha kujua mwelekeo wa kibiashara kwa mwaka husika.
Na kwa kuzingatia hili...
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