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- Mar 17, 2009
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Zain Kenya will in October rebrand to Bharti Airtel, the name of its Indian telecom owner.
This will be the third time the second largest player by market share in Kenya mobile phone industry will be changing names and owners.
In June, India's Bharti Airtel officials met in Kampala, Uganda with Zain Africa chief executives to map a re-branding strategy.
Zain Kenya began its operations in early 2000 as Kencell, then re-branded to Celtel finally changing to Zain in 2008.
In 2008, it cost the firm $28 million when it rebranded from Celtel to Zain.
It also cost the firm $30 million in 2004 when it was transforming from KenCell to Celtel.
The acquisition of Zain was Bharti Airtels third attempt to enter the largely untapped African market after twice failing in merger talks with South African telecom major MTN.
Source: Nation News Paper
This will be the third time the second largest player by market share in Kenya mobile phone industry will be changing names and owners.
In June, India's Bharti Airtel officials met in Kampala, Uganda with Zain Africa chief executives to map a re-branding strategy.
Zain Kenya began its operations in early 2000 as Kencell, then re-branded to Celtel finally changing to Zain in 2008.
In 2008, it cost the firm $28 million when it rebranded from Celtel to Zain.
It also cost the firm $30 million in 2004 when it was transforming from KenCell to Celtel.
The acquisition of Zain was Bharti Airtels third attempt to enter the largely untapped African market after twice failing in merger talks with South African telecom major MTN.
Source: Nation News Paper
