PR With Kiobya
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- Mar 21, 2023
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Tanzania Breweries Limited the largest alcohol manufacturing company in Tanzania and a subsidiary of AB InBev global, has voluntarily incorporated consumer-guidance labels across all its portfolio of product . These labels will provide advice against drinking while underage, drinking while pregnant, and drinking and driving. The guidance labels will be displayed on bottle caps, labeling, and other promotional items.
TBL takes pride in producing and marketing their beers with quality and care. The company believes that it is essential to help consumers understand how and why alcohol should be consumed within limits. AB InBev ensures that their marketing does not target underage consumers and reflects good taste and decency. The company also aims to avoid promoting harmful alcohol consumption or behaviors.
The new labeling will address three critical areas of responsible drinking: drinking while pregnant, underage drinking, and drinking and driving. AB InBev recognizes that alcohol consumption during pregnancy can cause problems for the developing baby, and underage drinking can be dangerous to young people's health and future potential. The company also recognizes that alcohol can slow reaction times and hamper coordination, making it unsafe to operate a motor vehicle or heavy machinery after drinking.
AB InBev aims to reduce the harmful use of alcohol by 10% by 2025, in line with the WHO and UN Sustainable Development Goals. The company has launched the campaign dubbed “ Fundo Makini” in line with their Global Smart Drinking Goal, which include programs and initiatives focused on shifting social norms, consumer behaviors, and their own business practices. AB InBev collaborates with public health bodies, civil society, and governments to implement evidence-based approaches and uncover new ways to reduce harmful alcohol consumption.
Alcohol literacy is a critical component of AB InBev's global sustainability goals, and the company aims to shift harmful drinking behaviors by taking steps to shift social norms around alcohol use. AB InBev believes that every experience with beer should be positive, and the company is committed to improving its efforts and business practices. AB InBev aims to share what they learn with others to help solve the complex problem of harmful alcohol consumption.
TBL takes pride in producing and marketing their beers with quality and care. The company believes that it is essential to help consumers understand how and why alcohol should be consumed within limits. AB InBev ensures that their marketing does not target underage consumers and reflects good taste and decency. The company also aims to avoid promoting harmful alcohol consumption or behaviors.
The new labeling will address three critical areas of responsible drinking: drinking while pregnant, underage drinking, and drinking and driving. AB InBev recognizes that alcohol consumption during pregnancy can cause problems for the developing baby, and underage drinking can be dangerous to young people's health and future potential. The company also recognizes that alcohol can slow reaction times and hamper coordination, making it unsafe to operate a motor vehicle or heavy machinery after drinking.
AB InBev aims to reduce the harmful use of alcohol by 10% by 2025, in line with the WHO and UN Sustainable Development Goals. The company has launched the campaign dubbed “ Fundo Makini” in line with their Global Smart Drinking Goal, which include programs and initiatives focused on shifting social norms, consumer behaviors, and their own business practices. AB InBev collaborates with public health bodies, civil society, and governments to implement evidence-based approaches and uncover new ways to reduce harmful alcohol consumption.
Alcohol literacy is a critical component of AB InBev's global sustainability goals, and the company aims to shift harmful drinking behaviors by taking steps to shift social norms around alcohol use. AB InBev believes that every experience with beer should be positive, and the company is committed to improving its efforts and business practices. AB InBev aims to share what they learn with others to help solve the complex problem of harmful alcohol consumption.
