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Business Management and Development

Discussion in 'Biashara, Uchumi na Ujasiriamali' started by Modereta, Dec 30, 2008.

  1. Modereta

    Modereta Senior Member

    #1
    Dec 30, 2008
    Joined: Jul 24, 2008
    Messages: 163
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    Judo Strategy: The Competitive Dynamics of Internet Time
    Published in the Harvard Business Review Jan 1999.by David B. Yoffie and Michael A. Cusumano

    At the heart of the Netscape-Microsoft battles are the three elements of judo¬órapid movement, flexibility, and leverage.

    With the rise of Internet-based competition, David and Goliath battles between companies are becoming more and more common. Fast, flexible entrants are taking on dominant incumbents, not only in high-tech sectors such as software and networking equipment, but also in traditionally low-tech industries like retail. Well-known examples include the conflicts between booksellers Amazon.com and Barnes & Noble; toy retailers eToys and Toys R Us; and, most notably, Netscape, an upstart Internet-software maker, and Microsoft, the most powerful software company in the world...................................

    just a clich............... Check out this one, It may be of interest to some of us, the strategy still relevant today. I enjoyed reading then and still does today. If interested search for it or subscribe or
     
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