Tanzania is leading in mobile money services known as m-commerce across the Sub Saharan African markets, beating South Africa, Ghana, Nigeria and Uganda, according to a research by Swedish company Ericsson published in August 2012 The findings were presented by Ericsson's senior advisor Anders Elarndsen in a report titled Consumers in Sub-Saharan Africa Ready for Next Step in M-Commerce. Tanzania leads in the mobile money services market by 67 per cent against Ghana (9) and South Africa (24), and by 60 per cent in mobile payments - airtime top ups, merchants, bills and salary payments, followed by South Africa 19 per cent and Ghana by 6 per cent. The East African country is also ahead in mobile money transfers - both domestic and international with 42 percent followed by South Africa (4) and Ghana (1). In mobile banking - balance enquiry, withdrawals, deposits and credit services - Tanzanian subscribers total 19 percent followed by South Africa (13) and Ghana (3). Tanzanians also lead in the region with more subscribers having more than two simcards with 35 percent for two simcards and 11 per cent more than two. South African consumers lead in the region with more subscribers holding one simcard with 95 percent, while Ghana follows with 66 percent. According to the report most Tanzanians subscribers go for two or more cards because most people there do not use conventional banking, but rather trust in the phone as their wallet. However, the case in contrary in South Africa, where customers prefer to use conventional banking to mobile phone money system because they trust the former most.