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[h=6]PMA 2010 Report[/h]Friday 2nd, March 2007
Posted by: Mark Peters
Sony is ringing in the New Year with a new additions to its Cybershot digital camera line: the Sony DSC-W35 digital compact camera. The slim, compact Sony Cybershot DSC-W35 model will sport a 7.2 Megapixel CCC image sensor and a precision Carl Zeiss Vario-Tessar lens. The Sony Cybershot W35 combines a traditional, eye-level viewfinder with a large LCD screen for easy framing and viewing of photos. The Sony W35 digital camera will shimmer in silver with a two-inch screen. The Sony Cyber-shot W35 features 3x optical zoom capability, blur-reduction technologies (ISO), and substantial internal memory for shooting without a media card.Posted by: Mark Peters
http://www.pma-show.com/0080/sony/digitalcameras/sony_cybershot_dscw35/ Sony Cybershot W35 - Memory card
The storage capacity of the Sony W35 can be expanded further with an optional 8GB Memory Stick Duo or Memory Stick PRO Duo flash media cards. Now that digital cameras are personal items, its common to have more than one camera per household, said Phil Lubell, director of marketing for digital cameras at Sony Electronics. Our new models are solid performers that will be easy for novices to digital photography to use and at the same time meet the needs of more advanced users.
Sony Cybershot DSC W35 camera - ISO and Image noise
High sensitivity is featured on all of the cameras to reduce the chances of taking blurry photos, especially in low light situations. With settings up to ISO1000, you can shoot at higher shutter speeds to capture the candles on a birthday cake or the city lights without using a flash. On the Sony DSC-W35 camera, Sony's Clear RAW noise reduction technology helps reduce picture noise common to low-light exposures. Sonys AF Illuminator also facilitates this models ability to shoot well in low light. A special light is thrown on subjects before taking a shot so that the cameras imager can better detect contrast. The end result is well-focused, clear pictures, even in low light.